BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 11: “Woodcliff Lake: New Headquarters for a Growing Company.
Mon Mar 17 20:10:00 CET 2025Press Release
In its first decade, BMW of North America experienced tremendous growth. Sales doubled within the new company’s first five years, thanks in large part to the popularity of the first-generation 3 Series that debuted in 1976. Along with increased sales came an increase in personnel. By the early 1980s, BMW of North America had outgrown the buildings it had leased from Hoffman Motors as part of the settlement by which it secured the right to sell and ...