BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 5: “BMW Motorsport and the Mighty CSL Win The 1975 12 Hours of Sebring.
Mon Feb 03 19:50:00 CET 2025Press Release
If you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when you’re unable to advertise? That’s the situation faced by Bob Lutz in 1974, when he was attempting to replace Max Hoffman’s independent US distributorship with a wholly-owned sales subsidiary. Lawsuits were pending, but until the matter could be settled Hoffman had the exclusive rights to advertise and sell BMW cars in the US. Nothing in ...