To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
In its first decade, BMW of North America experienced tremendous growth. Sales doubled within the new company’s first five years, thanks in large part to the popularity of the first-generation 3 Series that debuted in 1976. Along with increased sales came an increase in personnel. By the early 1980s, BMW of North America had outgrown the buildings it had leased from Hoffman Motors as part of the settlement by which it secured the right to sell and ...
+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++
+++ Joachim Post to become Member of the Board of Management responsible for Development. +++ Nicolai Martin appointed to the Board of Management responsible for Purchasing and Supplier Network. +++ Reithofer: “Exceptional performance by Frank Weber and the entire Development Division for NEUE KLASSE.” +++
To outsiders, Manhattan might not seem like much of a car market. Its streets are often gridlocked, and even when traffic is moving a car’s performance can feel largely irrelevant. And yet, a Manhattan location has been essential to any car maker’s success since the automobile was invented. It’s long been the center of both culture and capital, and each of its millions of inhabitants is a potential customer for a premium brand like BMW.
Shortly after taking over U.S. sales of BMW automobiles from independent distributor Max Hoffman in 1975, BMW of North America initiated the process to do the same for the motorcycle side of the business
Spartanburg, S.C. – February 26, 2025... BMW Manufacturing has confirmed that it was the leading automotive exporter by value in the United States in 2024, according to data released this month by the U.S. Department of Commerce. Plant Spartanburg exported nearly 225,000 BMW Sports Activity Vehicles and Coupes last year with an export value of more than $10 billion. Moreover, since 2014, the South Carolina plant has exported more than 2.7 million BMWs – ...
When BMW of North America took over from Max Hoffman on March 15, 1975, it inherited the dealer and distribution network that Hoffman had been building since 1962. Hoffman’s dealer directory of April 1967 listed 129 BMW dealerships and six independent distributors in charge of specific geographical territories. Though the network covered the entire US, dealerships were concentrated in the Northeast and on the West Coast: New York had 23 BMW dealerships, ...
When BMW of North America took over sales and distribution from Max Hoffman on March 15, 1975, the 2002 had been part of BMW’s US lineup for more than seven years. With its agile handling and high-revving engine, the 2002 had given BMW an enthusiastic following, and it had been crucial to establishing the US as BMW’s largest export market worldwide
What makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the beef?” or “A Diamond is Forever.” It should also describe the product being advertised, in a way that makes it irresistible to potential buyers. Of all the ad slogans ever created, one stands out for meeting those criteria perfectly: “The Ultimate Driving Machine,” coined by Martin Puris for BMW in 1974.
If you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when you’re unable to advertise? That’s the situation faced by Bob Lutz in 1974, when he was attempting to replace Max Hoffman’s independent US distributorship with a wholly-owned sales subsidiary. Lawsuits were pending, but until the matter could be settled Hoffman had the exclusive rights to advertise and sell BMW cars in the US. Nothing in ...
Upon taking his seat on the BMW board of management, Bob Lutz began replacing BMW’s independent distributors with wholly-owned sales subsidiaries, first in France in 1973, then in Belgium and Italy. The move would increase profit—on a per-car basis, the distributors had been earning vastly more than BMW itself—and it would also allow BMW to rationalize product planning and manufacturing. Equally important, it would allow BMW to unify its advertising and ...
Woodcliff Lake, NJ – January 23, 2025... The BMW Group in the U.S. is donating $1 million to the American Red Cross Disaster Relief Fund to support those impacted by the Los Angeles wildfires. The company is a long-standing partner of the American Red Cross and remains committed to supporting the organization’s work to care for the people impacted by disasters.
Within the automotive industry, Bob Lutz is legendary as a Car Guy, an executive who prioritized exciting, fun-to-drive cars over those with mass-market appeal. During his brief tenure as BMW’s board member for sales, Lutz fulfilled those expectations handily, fostering the creation of enthusiast-oriented cars like the 2002 turbo and 3.0 CSL, and by founding BMW Motorsport to put BMW back on the racetrack with a full-factory team.
If one character could be said to dominate BMW’s early years in the US, it’s Max Hoffman. As BMW’s sole distributor in this country from 1962 to 1975, Hoffman was a champion of the marque, one whose belief in BMW allowed cars like the 2002 to reach a broad audience of dedicated enthusiasts. Alas, Hoffman’s true role within BMW history is as much villain as hero, however, as it was with respect to nearly all of the marques represented at one time or another ...
Woodcliff Lake, N.J. - January 8, 2025...Can one magazine article change the course of automotive history? Though it’s hard to imagine in today’s fractured media landscape, that’s exactly what happened in April 1968, when Car and Driver published “Turn Your Hymnals to 2002,” an ecstatic review of a new BMW by contributing writer David E. Davis Jr.
Woodcliff Lake, NJ – January 7, 2025… The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new ...
Woodcliff Lake, NJ – December 17, 2024… Visitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a “little” surprise when they visit the BMW Pavilion in the Silver Lot to experience the first-ever BMW Panoramic iDrive display- and operating-concept of the Neue Klasse in a “magical” way. With this presentation, BMW is not only showcasing technology that will be featured in the series production Neue Klasse vehicles for the first ...
+++ Looking ahead after extraordinary challenges in Q3. +++ Significant BEV growth, with a sales share of 19.1% in Q3. +++ BMW brand increases sales volume in Europe as of September: +7.6%, leading position expanded. +++ BMW sales and market share stable in the US. +++ Significant inventory reduction planned in Q4 – forecast auto free cash flow confirmed. +++ Zipse: “Securing short-term earnings and long-term success” +++
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