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BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 5: “BMW Motorsport and the Mighty CSL Win The 1975 12 Hours of Sebring.

Mon Feb 03 19:50:00 CET 2025Press Release

If you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when you’re unable to advertise? That’s the situation faced by Bob Lutz in 1974, when he was attempting to replace Max Hoffman’s independent US distributorship with a wholly-owned sales subsidiary. Lawsuits were pending, but until the matter could be settled Hoffman had the exclusive rights to advertise and sell BMW cars in the US. Nothing in ...

Corporate
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Corporate Events
 

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 4: “BMW of North America: Ready for Business”

Mon Jan 27 17:35:00 CET 2025Press Release

Upon taking his seat on the BMW board of management, Bob Lutz began replacing BMW’s independent distributors with wholly-owned sales subsidiaries, first in France in 1973, then in Belgium and Italy. The move would increase profit—on a per-car basis, the distributors had been earning vastly more than BMW itself—and it would also allow BMW to rationalize product planning and manufacturing. Equally important, it would allow BMW to unify its advertising and ...

Corporate

BMW Group in the U.S. Donates $1 Million to the American Red Cross to Support Those Impacted by the Los Angeles Wildfires.

Thu Jan 23 16:00:00 CET 2025Press Release

Woodcliff Lake, NJ – January 23, 2025... The BMW Group in the U.S. is donating $1 million to the American Red Cross Disaster Relief Fund to support those impacted by the Los Angeles wildfires. The company is a long-standing partner of the American Red Cross and remains committed to supporting the organization’s work to care for the people impacted by disasters.

Corporate
 

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 3: “Bob Lutz: The New BMW AG Board Member Shakes up the Worldwide Distribution System” Written by: Jackie Jouret

Wed Jan 22 17:00:00 CET 2025Press Release

Within the automotive industry, Bob Lutz is legendary as a Car Guy, an executive who prioritized exciting, fun-to-drive cars over those with mass-market appeal. During his brief tenure as BMW’s board member for sales, Lutz fulfilled those expectations handily, fostering the creation of enthusiast-oriented cars like the 2002 turbo and 3.0 CSL, and by founding BMW Motorsport to put BMW back on the racetrack with a full-factory team.

Corporate
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Corporate Events
 

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 2: “Before BMW of North America: The Max Hoffman Era” Written by: Jackie Jouret

Wed Jan 22 16:51:00 CET 2025Press Release

If one character could be said to dominate BMW’s early years in the US, it’s Max Hoffman. As BMW’s sole distributor in this country from 1962 to 1975, Hoffman was a champion of the marque, one whose belief in BMW allowed cars like the 2002 to reach a broad audience of dedicated enthusiasts. Alas, Hoffman’s true role within BMW history is as much villain as hero, however, as it was with respect to nearly all of the marques represented at one time or another ...

Corporate
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Corporate Events
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Corporate Media
 

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 1: “Turn Your Hymnals to 2002”.

Wed Jan 22 16:50:00 CET 2025Press Release

Woodcliff Lake, N.J. - January 8, 2025...Can one magazine article change the course of automotive history? Though it’s hard to imagine in today’s fractured media landscape, that’s exactly what happened in April 1968, when Car and Driver published “Turn Your Hymnals to 2002,” an ecstatic review of a new BMW by contributing writer David E. Davis Jr.

Corporate
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Corporate Events
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Corporate Media

New BMW Panoramic iDrive Revolutionizes Vehicle Operation.

Tue Jan 07 18:35:00 CET 2025Press Release

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Woodcliff Lake, NJ – January 7, 2025… The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new ...

Technology
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BMW ConnectedDrive
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Infotainment, Control Concepts
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Driver Assistance Systems
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Mobility of the Future
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Electrification
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Corporate

BMW Brings a “Little” Las Vegas Magic to CES 2025 for the Debut of the All-New UI/UX to the Neue Klasse.

Tue Dec 17 15:00:00 CET 2024Press Release

Woodcliff Lake, NJ – December 17, 2024… Visitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a “little” surprise when they visit the BMW Pavilion in the Silver Lot to experience the first-ever BMW Panoramic iDrive display- and operating-concept of the Neue Klasse in a “magical” way. With this presentation, BMW is not only showcasing technology that will be featured in the series production Neue Klasse vehicles for the first ...

Corporate
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Events
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Corporate Events
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Corporate Media

BMW Group confirms adjusted full year guidance

Wed Nov 06 15:57:00 CET 2024Press Release

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+++ Looking ahead after extraordinary challenges in Q3. +++ Significant BEV growth, with a sales share of 19.1% in Q3. +++ BMW brand increases sales volume in Europe as of September: +7.6%, leading position expanded. +++ BMW sales and market share stable in the US. +++ Significant inventory reduction planned in Q4 – forecast auto free cash flow confirmed. +++ Zipse: “Securing short-term earnings and long-term success” +++

Finance, Facts, Figures
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Corporate

MINI USA ANNOUNCES EXECUTIVE CHANGES.

Fri Oct 25 17:48:00 CEST 2024Press Release

Woodcliff Lake, NJ – October 25, 2024 – MINI USA announced today that Kate Alini will assume the role of Department Manager of Marketing, Product, and Strategy for MINI USA effective January 1, 2025. In this role Alini will lead all aspects of marketing, product planning, and strategy development for the MINI brand in the United States, reporting to Mike Peyton, Vice President, MINI of the Americas. Alini succeeds Patrick McKenna who is retiring following ...

Corporate

BMW of North America Announces Executive Changes.

Fri Oct 25 17:47:00 CEST 2024Press Release

Woodcliff Lake, NJ – October 25, 2024…. BMW of North America announced today changes to its regional leadership team. Tom Shanley will assume the role of Vice President, Eastern Region succeeding Aksel Krieger, who moves to BMW Group Financial Services North America to become Vice President, Sales and Marketing. Martin Fritsches moves to BMW of North America as Vice President, Western Region from Rolls-Royce Motor Cars North America, succeeding Shanley.

Corporate

BMW Group Financial Services North America Announces Executive Changes.

Fri Oct 25 17:46:00 CEST 2024Press Release

Woodcliff Lake, NJ – October 25, 2024…. BMW Group Financial Services North America announced today that Aksel Krieger will assume the role of Vice President, Sales and Marketing, succeeding Charles Silva who will leave the company at the end of November after 32 years of service. Krieger joins the BMW Group Financial Services organization from BMW of North America where he was the Vice President of the company’s Eastern Region operations since 2022. Over ...

Corporate

BMW Group in the U.S. Donates $1 Million To American Red Cross For Hurricane Relief.

Wed Oct 16 20:56:00 CEST 2024Press Release

Spartanburg, S.C. – The BMW Group in the U.S. has pledged a donation of $1 million to the American Red Cross Disaster Relief Fund to support in the recovery efforts after the devastation caused by Hurricane Helene. Catastrophic winds and rain hit the southeast, including the Carolinas, causing widespread damage and historic flooding. Roads were destroyed by the floods, and landslides left entire communities completely isolated from outside aid for days. ...

Corporate
 

BMW of North America Continues Partnership with The Nantucket Project.

Mon Sep 30 15:55:00 CEST 2024Press Release

Nantucket, MA – September 26, 2024… BMW of North America is back on the island of Nantucket this weekend in support of the twelfth annual Nantucket Project as prolific thought leaders from across the globe come together to reimagine solutions for a range of complex challenges facing humanity today. As Official Automotive Partner of The Nantucket Project, the company will once again provide a full lineup of vehicles for guests to enjoy including the 100% ...

G70
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BMW i
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BMW i7
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Corporate
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Sustainability
 

BMW of North America and Redwood Materials Establish Partnership to Recycle Lithium-Ion Batteries.

Thu Sep 19 13:00:00 CEST 2024Press Release

Woodcliff Lake, NJ & Reno, NV -- September 19, 2024… BMW of North America and Redwood Materials announced today a partnership to recycle lithium-ion batteries from all electric, plug-in hybrid-electric, and mild hybrid BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles in the U.S. The partnership demonstrates a shared commitment to sustainability, and is the next step towards creating a closed-loop circular value chain for lithium-ion batteries in the U.S.

Technology
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Corporate
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Sustainability
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Production, Recycling
 

BMW Group continues profitability course in a volatile environment

Thu Aug 01 16:37:00 CEST 2024Press Release

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BMW brand achieves sales growth of 2.3% in HY1 –double-digit growth for models in upper price segment ++ BMW BEV deliveries climb 34% to over 179,500 units in first half-year ++ Profitability targets exceeded: Group EBT margin of 10.9% for HY1 ++ Automotive EBIT margin at 8.6% in HY1 ++ Financial Services: New business posts significant growth ++ Zipse: “Delivering high profitability in target corridor for past ten quarters” ++ Outlook for 2024 confirmed

Finance, Facts, Figures
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Corporate
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