BMW and Kith continue their cooperation and present the BMW XM in an exclusive edition.

• The 2025 BMW XM by Kith marks the third chapter in an  ongoing collaboration with lifestyle brand Kith.
• The BMW XM Kith Concept will be unveiled on December 5 during Art Basel Miami Beach, offering a first look at the inspiration behind the forthcoming limited-run series production model.
• Kith Founder and CEO Ronnie Fieg also created a one-off 1981 BMW M1 as an homage to the evolution of BMW M and the new concept vehicle.
• An exclusive Kith for BMW collection of apparel and lifestyle products will debut in parallel.

Woodcliff Lake, NJ – December 6, 2024… BMW and Kith have joined forces again for a third chapter in their story. The BMW XM and its links to the legendary BMW M1 are the focus of the latest launch from BMW and Ronnie Fieg's world-renowned lifestyle brand, Kith. The limited run, high-performance plug-in hybrid Sports Activity Vehicle will be limited to 47 units worldwide and available next year as the 2025 BMW XM by Kith, featuring exclusive exterior and interior design elements. The BMW XM Kith Concept—built as a one-of-one design study—offers a first look at the forthcoming model and will be presented during Art Basel Miami Beach 2024. The one-off vehicle will be accompanied in Miami Beach by another unique piece of BMW history – Ronnie Fieg's custom 1981 BMW M1 E26. A new Kith for BMW collection of apparel and lifestyle products will also debut in parallel.

Following the edition vehicles designed by Ronnie Fieg based on the BMW M4 Competition Coupe (2020) and the BMW i4 M50 xDrive (2022), BMW and Kith are once again dedicating the latest chapter of their partnership to another exceptional BMW M model. The BMW XM, which is also the first standalone offering from BMW M since the BMW M1 (produced from 1978 to 1981), features the newly developed electrified M HYBRID drive system. The BMW XM features striking details inspired by the design of the iconic mid-engine sports car, such as the side accent strips and the two BMW roundel emblems at the rear.

2025 BMW XM by Kith: 47 units, historic color, exclusive details.

The 2025 BMW XM by Kith will be produced in a limited quantity of 47 units, reflecting the number of years that have passed since the debut of the BMW M1. Deliveries will commence in the second half of 2025. The edition will be offered with an exclusive BMW Individual Frozen Techno Violet metallic paint finish, which is derived from historic BMW M models. This paint finish, specifically developed by Kith for the 2025 BMW XM by Kith, will only ever be used for this limited-edition model. Alternatively, BMW Individual Frozen Black metallic paint finish will also be available for the 2025 BMW XM by Kith.

The paintwork and numerous special design features emphasize the particularly dynamic proportions and expressive lines that characterize the BMW XM. The 2025 BMW XM by Kith features black side window graphics and accent strips. The outline of the model inscriptions on the front, rear and side, as well as the outline of the Kith logo, combined with the characteristic BMW M stripes on the rear of the edition vehicles, are finished in Techno Violet metallic. The 2025 BMW XM by Kith comes as standard with 23-inch M light-alloy wheels in star-spoke design with Jet Black finish.

In the interior, the modern sports car cockpit of the BMW XM by Kith is complemented by exclusive details in the striking aesthetics of the Kith label. The illuminated door sills feature the special “1/47” insignia, denoting the rarity of each unit. The velour floor mats and the control center on the center console all feature the Kith monogram with BMW M stripes.

An illuminated version of the logo can also be seen under the headrests of the M Multifunction driver and passenger seats. The seat surfaces in the BMW Individual Merino leather finish feature an embossed Kith monogram pattern, as does the armrest of the center console. Another detail can be found in the control display of the edition vehicles—a special widget includes the official BMW XM by Kith vehicle name, the “1/47” insignia and the Kith monogram with BMW M stripes.

The “M Lounge” rear passenger area of the 2025 BMW XM by Kith creates a personal atmosphere which is further elevated by Kith’s bespoke touches, including embossed Kith monogram on the seat surfaces and two cushions with the label's logo. A Kith duffle bag, designed and manufactured exclusively by Kith for the edition vehicles, is included as standard to stylishly accommodate the included charging cables.

The 2025 BMW XM by Kith will be available for preorder on December 6, 2024 at 11:00 AM ET exclusively through BMWUSA.com. MSRP is $199,000 plus destination and handling fees.

World premiere in Miami Beach: The BMW XM Kith Concept.

BMW and Kith will present a concept version of the forthcoming production vehicle in Miami Beach to showcase Fieg’s inspiration for the project. The exterior and interior of the BMW XM Kith Concept have been designed by Fieg in collaboration with BMW M to capture the distinctive character of the high-performance model in a particularly expressive way. Free from all the conventions of production car homologation, Fieg designed a custom lighting concept, in which the color purple plays a central role, matching the BMW Individual Frozen Techno Violet metallic paint finish. The BMW XM Kith Concept's side accent strips consist of black backlit strips, each of which contains 363 full-color LED units. When activated, these create a dynamically animated purple glow around the Kith lettering. The decor elements on the side panels also feature a backlit Kith logo.

LED units are also used in the headlights to create a purple color scheme. The Kith logo can also be displayed on the glass covers of the main headlights using LED matrix displays for the low beam headlights. The BMW XM Kith Concept also features an M radiator grille Iconic Glow with purple contour lighting and a paint finish enriched with purple color pigments for the 23-inch light-alloy wheels. As a nod to its motorsport lineage, and to pay homage to the BMW M1’s design, the BMW XM Kith Concept has been lowered by 30 millimeters at the front and 35 millimeters at the rear, while the track on both axles has been widened by 40 millimeters.

Inside the concept car, M Carbon bucket seats replace the M Multifunction seats of the 2025 BMW XM by Kith. They also feature surfaces with embossed Kith monogram and illuminated Kith emblems combined with BMW M stripes in the headrests.

Reimagining a legend: 1981 BMW M1 E26 by Ronnie Fieg.

To place both the concept car and the 47-unit 2025 BMW XM by Kith edition in a historical context, another unique model will be presented to the public for the first time in Miami Beach. The 1981 BMW M1 E26 by Ronnie Fieg is an extensively reconstructed one-of-one example of the vintage sports car with specific details from Kith’s design repertoire.

A Techno Violet paint finish, the combined BMW M and Kith emblem on the tailgate, and an interior with embossed Kith lettering create new design parallels between Ronnie Fieg's 1981 BMW M1 E26 and the 2025 BMW XM Kith Concept. Their joint presence in Miami Beach effectively forms a bridge between the first and the last model to be developed and produced exclusively as a BMW M model in the company's decades’ long history.

Kith for BMW: Classic BMW design motifs reinterpreted in a new fashion and lifestyle collection.

The presentation of the vehicles designed by Ronnie Fieg in Miami Beach will be accompanied by the launch of a new Kith for BMW apparel and lifestyle collection. The collection includes a wide range of products that take classic BMW design motifs and reinterpret them in Kith's signature style. In addition to the brand emblems and model inscriptions, the colors Techno Violet, Cinnabar Red and Vitality Green, which are used in the current cooperation and in previous joint projects, give the products in the collection an unmistakable look.

The apparel range includes premium jackets in Italian leather, double-sided wool and silky suede, as well as co-branded jumpers, hoodies, rugby shirts, trousers and a range of vintage-inspired T-shirts. The collection also includes a range of premium lifestyle accessories including caps and hats, key fobs and license plates, leather driving gloves, microfiber towels and cushions, floor mats and carpets, as well as BMW and Kith branded card cases, mugs, trays, umbrellas, and snowboards.

A 1:18 scale model of the 2025 BMW XM by Kith is a particular highlight of the collection. In addition to the BMW Individual Frozen Techno Violet metallic body color, the miniature features numerous other details based on the edition vehicle, including model lettering on the M radiator grille with purple trim and Kith logos on the rear doors, door sills and seats.

The scale model of the new edition vehicle will also be produced in limited numbers and can be ordered exclusively from the BMW Lifestyle Shop. The complete Kith for BMW collection will be available on December 6 at all Kith shops worldwide, including the Kith for BMW Showcase pop-up in Miami Beach, as well as online at 11 AM ET on www.kith.com.

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BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers,144 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about the BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com and www.press.bmwna.com.

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