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BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 11: “Woodcliff Lake: New Headquarters for a Growing Company.

Mon Mar 17 20:10:00 CET 2025Press Release

In its first decade, BMW of North America experienced tremendous growth. Sales doubled within the new company’s first five years, thanks in large part to the popularity of the first-generation 3 Series that debuted in 1976. Along with increased sales came an increase in personnel. By the early 1980s, BMW of North America had outgrown the buildings it had leased from Hoffman Motors as part of the settlement by which it secured the right to sell and ...

Corporate
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Corporate Events

12h Sebring: Pole position and fifth place for the BMW M Hybrid V8 – Double podium for the BMW M4 GT3 EVO.

Mon Mar 17 16:12:00 CET 2025Press Release

The anniversary weekend in Sebring (USA), celebrating the 50th birthday of BMW of North America, brought both highlights and setbacks for BMW M Motorsport. The 73rd edition of the famous Twelve Hours of Sebring marked the second round of the IMSA WeatherTech SportsCar Championship (IWSC).

BMW M Motorsport
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LMDh
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IMSA Series
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GT Racing
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Customer Racing

Forward momentum through technology openness, strong product line-up and NEUE KLASSE: BMW Group on track for growth in 2025

Fri Mar 14 14:40:00 CET 2025Press Release

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+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++

Finance, Facts, Figures
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Corporate

Supervisory Board of BMW AG sets course for unchanged leadership in innovation and technology

Thu Mar 13 16:51:00 CET 2025Press Release

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+++ Joachim Post to become Member of the Board of Management responsible for Development. +++ Nicolai Martin appointed to the Board of Management responsible for Purchasing and Supplier Network. +++ Reithofer: “Exceptional performance by Frank Weber and the entire Development Division for NEUE KLASSE.” +++

Corporate
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People

50 Years of BMW North America: Anniversary livery makes the BMW M Hybrid V8 a standout at the 12h Sebring.

Wed Mar 12 15:35:00 CET 2025Press Release

The 73rd edition of the Twelve Hours of Sebring (USA) this coming Saturday, 15th March, is all about a significant anniversary. BMW North America celebrates its 50th anniversary this year, and the endurance classic in Florida plays a special role in this history. The story of BMW North America began in 1975 with the victory of the BMW 3.0 CSL at Sebring.

BMW M Motorsport
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LMDh
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IMSA Series
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GT Racing
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Customer Racing

BMW of North America Returns as Official Vehicle of the BNP Paribas Open.

Tue Mar 11 20:30:00 CET 2025Press Release

Woodcliff Lake, NJ – March 11, 2025… BMW of North America is back again as the Official Premium Vehicle Partner of the BNP Paribas Open, the company announced today. Hosted annually at the renowned Indian Wells Tennis Garden just outside Palm Springs, CA, the two-week event attracts tennis fans from across the globe to witness ‘Tennis Paradise’ in all its glory as the top ATP and WTA Tour players compete for the prestigious title. Tournament action kicked ...

More Sports
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Tennis

Four Superbrains for the Neue Klasse: More intelligent, more efficient, more powerful.

Tue Mar 11 01:03:00 CET 2025Press Release

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Woodcliff Lake, NJ – March 10, 2025…BMW is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called "Superbrains", consolidate the computing power for the most important customer functions: ...

Technology
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Automated Driving
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Infotainment, Control Concepts
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Mobility of the Future

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 10: “The BMW Gallery: A Showcase for The Brand and Art” .

Mon Mar 10 17:52:00 CET 2025Press Release

To outsiders, Manhattan might not seem like much of a car market. Its streets are often gridlocked, and even when traffic is moving a car’s performance can feel largely irrelevant. And yet, a Manhattan location has been essential to any car maker’s success since the automobile was invented. It’s long been the center of both culture and capital, and each of its millions of inhabitants is a potential customer for a premium brand like BMW.

Corporate
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Corporate Events

BMW Manufacturing Continues as the Largest Automotive Exporter by Value in the U.S.

Wed Feb 26 16:05:00 CET 2025Press Release

Spartanburg, S.C. – February 26, 2025... BMW Manufacturing has confirmed that it was the leading automotive exporter by value in the United States in 2024, according to data released this month by the U.S. Department of Commerce. Plant Spartanburg exported nearly 225,000 BMW Sports Activity Vehicles and Coupes last year with an export value of more than $10 billion. Moreover, since 2014, the South Carolina plant has exported more than 2.7 million BMWs – ...

Finance, Facts, Figures
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Corporate

The 2025 BMW M4 CS Edition VR46.

Tue Feb 25 00:01:00 CET 2025Press Release

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Woodcliff Lake, NJ – Feb. 24, 2025…Today, BMW M is proud to announce the all-new 2025 BMW M4 CS Edition VR46 – a limited edition BMW M vehicle celebrating the 46th birthday of nine-time motorcycle racing champion and current BMW Motorsport works driver Valentino Rossi. This limited-production version of the BMW M4 CS will be available in two exclusive colors – Frozen Tanzanite Blue Metallic and Marina Bay Blue Metallic.

G82CS
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M Cars
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Coupé
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M4

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 8: “From Hoffman to BMW of North America: A Brand and its Dealer in Transition”

Mon Feb 24 18:46:00 CET 2025Press Release

When BMW of North America took over from Max Hoffman on March 15, 1975, it inherited the dealer and distribution network that Hoffman had been building since 1962. Hoffman’s dealer directory of April 1967 listed 129 BMW dealerships and six independent distributors in charge of specific geographical territories. Though the network covered the entire US, dealerships were concentrated in the Northeast and on the West Coast: New York had 23 BMW dealerships, ...

 
Media Set  
Corporate
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Corporate Events

BMW reveals revolutionary electric drive concept with 800V technology for the Neue Klasse.

Fri Feb 21 00:10:00 CET 2025Press Release

Woodcliff Lake, NJ – February 20, 2025…BMW is presenting its next leap forward in the field of electric drive technology – and in the process ushering in a new era of all-electric driving. At the Tech Days event in Landshut, the company has provided some initial insights into the development and production of high-voltage batteries and electric drive systems using the sixth generation of BMW eDrive technology. Every fully electric Neue Klasse vehicle will ...

Technology
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Electrification

MINI ANNOUNCES THE RETURN OF THE OXFORD EDITION FOR 2025.

Thu Feb 20 19:15:00 CET 2025Press Release

Woodcliff Lake, NJ – February 20, 2025 – MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup. As the automotive landscape evolves, MINI is proud to lead the charge in a small car renaissance, proving that premium design and innovative features can come in a compact, city-friendly package.

F66
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MINI

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 7: “Replacing an Icon: The First 3 Series Arrives in the US”.

Tue Feb 18 17:30:00 CET 2025Press Release

When BMW of North America took over sales and distribution from Max Hoffman on March 15, 1975, the 2002 had been part of BMW’s US lineup for more than seven years. With its agile handling and high-revving engine, the 2002 had given BMW an enthusiastic following, and it had been crucial to establishing the US as BMW’s largest export market worldwide

 
Media Set  
Corporate
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Corporate Events

Endurance Test for “Heart of Joy”: the BMW Vision Driving Experience.

Mon Feb 17 00:01:00 CET 2025Press Release

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Woodcliff Lake, NJ – February 16, 2025…Showcasing driving pleasure up to the physical limits is BMW’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for production, but is instead serving as a rolling test rig for drivetrain and driving dynamics management technology developed specially for the Neue Klasse – the next generation of BMW vehicles – and referred to by BMW as the ...

Technology
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Mobility of the Future
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Chassis, Suspension

BMW Motorrad USA Announces BMW Motorrad Days Americas 2025.

Tue Feb 11 21:00:00 CET 2025Press Release

Woodcliff Lake, NJ – Feb. 11, 2025…BMW Motorrad USA is proud to announce BMW Motorrad Days Americas 2025 and their return as the title sponsor for the famous Barber Vintage Festival. BMW Motorrad Days Americas began in 2023, helping BMW Motorrad celebrate its 100 Years Centenary. Now in its third year, BMW Motorrad Days Americas will offer both riders and fans of motorcycling three exciting days of food, music, both on and off-road demo rides, ...

BMW Motorrad

Chapter 6: “The Ultimate Ad Slogan: BMW becomes the Ultimate Driving Machine”

Mon Feb 10 18:32:00 CET 2025Press Release

What makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the beef?” or “A Diamond is Forever.” It should also describe the product being advertised, in a way that makes it irresistible to potential buyers. Of all the ad slogans ever created, one stands out for meeting those criteria perfectly: “The Ultimate Driving Machine,” coined by Martin Puris for BMW in 1974.

 
Media Set  
Corporate
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Corporate Events




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