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Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Annual Conference 2025

Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Annual Conference 2025

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Finance, Facts, Figures
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Corporate
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Board Member Speeches
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Corporate Events

Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2025

Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2025

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Finance, Facts, Figures
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Corporate
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Board Member Speeches
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Corporate Events

Forward momentum through technology openness, strong product line-up and NEUE KLASSE: BMW Group on track for growth in 2025

+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++

Media Set
   Attachments(1x, 722.52 KB)   Photos(5x, 56.24 MB)

Finance, Facts, Figures
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Corporate

Supervisory Board of BMW AG sets course for unchanged leadership in innovation and technology

+++ Joachim Post to become Member of the Board of Management responsible for Development. +++ Nicolai Martin appointed to the Board of Management responsible for Purchasing and Supplier Network. +++ Reithofer: “Exceptional performance by Frank Weber and the entire Development Division for NEUE KLASSE.” +++

Media Set
   Attachments(1x, 402.11 KB)   Photos(4x, 60.61 MB)

Corporate
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People

Four Superbrains for the Neue Klasse: More intelligent, more efficient, more powerful.

Woodcliff Lake, NJ – March 10, 2025…BMW is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called "Superbrains", consolidate the computing power for the most important customer functions: ...

Media Set
   Attachments(1x, 99.7 KB)   Photos(5x, 78.41 MB)

Technology
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Automated Driving
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Infotainment, Control Concepts
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Mobility of the Future

The 2025 BMW M4 CS Edition VR46.

Woodcliff Lake, NJ – Feb. 24, 2025…Today, BMW M is proud to announce the all-new 2025 BMW M4 CS Edition VR46 – a limited edition BMW M vehicle celebrating the 46th birthday of nine-time motorcycle racing champion and current BMW Motorsport works driver Valentino Rossi. This limited-production version of the BMW M4 CS will be available in two exclusive colors – Frozen Tanzanite Blue Metallic and Marina Bay Blue Metallic.

Media Set
   Attachments(2x, 316.5 KB)   Photos(72x, 2.41 GB)

G82CS
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M Cars
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Coupé
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M4

Endurance Test for “Heart of Joy”: the BMW Vision Driving Experience.

Woodcliff Lake, NJ – February 16, 2025…Showcasing driving pleasure up to the physical limits is BMW’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for production, but is instead serving as a rolling test rig for drivetrain and driving dynamics management technology developed specially for the Neue Klasse – the next generation of BMW vehicles – and referred to by BMW as the ...

Media Set
   Attachments(3x, 1.15 MB)   Photos(42x, 342.86 MB)

Technology
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Mobility of the Future
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Chassis, Suspension

The new BMW iX.

Woodcliff Lake, NJ – January 28, 2025…More power, more dynamic performance, more efficiency: The new BMW iX takes the driving experience of the all-electric Sports Activity Vehicle to a new level. Consistent progress in the field of drive and high-voltage battery technology as well as further development of BMW EfficientDynamics measures not only increase the power output and sporty driving characteristics, but also the efficiency and thus the range of ...

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   Attachments(1x, 179.54 KB)   Photos(79x, 1.31 GB)

i20
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BMW iX
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BMW i

New BMW Panoramic iDrive Revolutionizes Vehicle Operation.

Woodcliff Lake, NJ – January 7, 2025… The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new ...

Media Set
   Attachments(2x, 1.4 MB)   Photos(50x, 212.7 MB)

Technology
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BMW ConnectedDrive
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Infotainment, Control Concepts
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Driver Assistance Systems
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Mobility of the Future
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Electrification
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Corporate

BMW Group confirms adjusted full year guidance

+++ Looking ahead after extraordinary challenges in Q3. +++ Significant BEV growth, with a sales share of 19.1% in Q3. +++ BMW brand increases sales volume in Europe as of September: +7.6%, leading position expanded. +++ BMW sales and market share stable in the US. +++ Significant inventory reduction planned in Q4 – forecast auto free cash flow confirmed. +++ Zipse: “Securing short-term earnings and long-term success” +++

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Finance, Facts, Figures
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Corporate

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Latest Press Kits.

The new 2024 BMW M 1000 XR.
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Wed Jul 27 00:01:00 CEST 2022
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BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 11: “Woodcliff Lake: New Headquarters for a Growing Company.

Mon Mar 17 20:10:00 CET 2025Press Release

In its first decade, BMW of North America experienced tremendous growth. Sales doubled within the new company’s first five years, thanks in large part to the popularity of the first-generation 3 Series that debuted in 1976. Along with increased sales came an increase in personnel. By the early 1980s, BMW of North America had outgrown the buildings it had leased from Hoffman Motors as part of the settlement by which it secured the right to sell and ...

Corporate
·
Corporate Events
 
 
Media Set  
   Attachments(1x, 511.62 KB)   Photos(50x, 373.85 MB)

12h Sebring: Pole position and fifth place for the BMW M Hybrid V8 – Double podium for the BMW M4 GT3 EVO.

Mon Mar 17 16:12:00 CET 2025Press Release

The anniversary weekend in Sebring (USA), celebrating the 50th birthday of BMW of North America, brought both highlights and setbacks for BMW M Motorsport. The 73rd edition of the famous Twelve Hours of Sebring marked the second round of the IMSA WeatherTech SportsCar Championship (IWSC).

BMW M Motorsport
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LMDh
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IMSA Series
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GT Racing
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Customer Racing
 
 
Media Set  
   Attachments(1x, 722.52 KB)   Photos(5x, 56.24 MB)

Forward momentum through technology openness, strong product line-up and NEUE KLASSE: BMW Group on track for growth in 2025

Fri Mar 14 14:40:00 CET 2025Press Release

Top

+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++

Finance, Facts, Figures
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Corporate

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BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 11: “Woodcliff Lake: New Headquarters for a Growing Company. 
 
 
 
 
12h Sebring: Pole position and fifth place for the BMW M Hybrid V8 – Double podium for the BMW M4 GT3 EVO. 
 
 
 
 
Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Annual Conference 2025 
 
 
 
 
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2025 
 
 
 
 
Forward momentum through technology openness, strong product line-up and NEUE KLASSE: BMW Group on track for growth in 2025  
 
 
 
 
Supervisory Board of BMW AG sets course for unchanged leadership in innovation and technology 
 
 
 
 
50 Years of BMW North America: Anniversary livery makes the BMW M Hybrid V8 a standout at the 12h Sebring. 
 
 
 
 
Four Superbrains for the Neue Klasse: More intelligent, more efficient, more powerful. 
 
 
 
 
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 10: “The BMW Gallery: A Showcase for The Brand and Art” . 
 
 
 
 
BMW Manufacturing Continues as the Largest Automotive Exporter by Value in the U.S. 
 
 
 
 
The 2025 BMW M4 CS Edition VR46. 
 
 
 
 
BMW reveals revolutionary electric drive concept with 800V technology for the Neue Klasse. 
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TEST DRIVE with JENS KLINGSMAN

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Technology

Four Superbrains for the Neue Klasse: More intelligent, more efficient, more powerful.

Tue Mar 11 01:03:00 CET 2025Press Release

Woodcliff Lake, NJ – March 10, 2025…BMW is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called "Superbrains", consolidate the computing power for the most important customer functions: ...

 
Technology
·
Automated Driving
·
Infotainment, Control Concepts
·
Mobility of the Future

Fri Feb 21 00:10:00 CET 2025Press Release

BMW reveals revolutionary electric drive concept with 800V technology for the Neue Klasse.

Mon Feb 17 00:01:00 CET 2025Press Release

Endurance Test for “Heart of Joy”: the BMW Vision Driving Experience.

Tue Feb 04 14:00:00 CET 2025Press Release

IONNA Enters National Release Phase.

All articles for Technology

Corporate

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 11: “Woodcliff Lake: New Headquarters for a Growing Company.

Mon Mar 17 20:10:00 CET 2025Press Release

In its first decade, BMW of North America experienced tremendous growth. Sales doubled within the new company’s first five years, thanks in large part to the popularity of the first-generation 3 Series that debuted in 1976. Along with increased sales came an increase in personnel. By the early 1980s, BMW of North America had outgrown the buildings it had leased from Hoffman Motors as part of the settlement by which it secured the right to sell and ...

 
Corporate
·
Corporate Events

Fri Mar 14 14:55:00 CET 2025Speech

Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Annual Conference 2025

Fri Mar 14 14:50:00 CET 2025Speech

Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2025

Fri Mar 14 14:40:00 CET 2025Press Release

Forward momentum through technology openness, strong product line-up and NEUE KLASSE: BMW Group on track for growth in 2025

All articles for Corporate

People

Supervisory Board of BMW AG sets course for unchanged leadership in innovation and technology

Thu Mar 13 16:51:00 CET 2025Press Release

+++ Joachim Post to become Member of the Board of Management responsible for Development. +++ Nicolai Martin appointed to the Board of Management responsible for Purchasing and Supplier Network. +++ Reithofer: “Exceptional performance by Frank Weber and the entire Development Division for NEUE KLASSE.” +++

 
Corporate
·
People

Wed Oct 18 15:00:00 CEST 2023Press Release

BMW of North America Announces New Executive Appointment.

Fri May 20 14:30:00 CEST 2022Press Release

BMW of North America Announces Executive Appointments.

Fri Apr 01 16:00:00 CEST 2022Press Release

BMW Financial Services North America Appoints New CEO.

All articles for People

Heritage

BMW Motorrad celebrates 100 years of success. Major anniversary exhibition at the BMW Museum.

Thu May 11 17:15:00 CEST 2023Press Release

The major anniversary exhibition at the BMW Museum to mark 100 years of BMW Motorrad opens its doors on May 12th 2023. Visitors will then be able to embark on an intense, exciting journey through 100 years of BMW Motorrad history over the exhibition’s approximately year-long run.

 
Heritage
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BMW Brand Heritage
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Milestones

Wed Jul 27 22:38:15 CEST 2022Press Release

The world of motorsport is in mourning. MINI commemorates Paddy Hopkirk, one of the great sportsmen.

Thu May 14 12:30:00 CEST 2020Press Release

Learning from crises, mastering challenges.

Mon Aug 26 00:01:00 CEST 2019Press Release

MINI CELEBRATES 60 YEARS IN STYLE

All articles for Heritage

BMW M Motorsport

12h Sebring: Pole position and fifth place for the BMW M Hybrid V8 – Double podium for the BMW M4 GT3 EVO.

Mon Mar 17 16:12:00 CET 2025Press Release

The anniversary weekend in Sebring (USA), celebrating the 50th birthday of BMW of North America, brought both highlights and setbacks for BMW M Motorsport. The 73rd edition of the famous Twelve Hours of Sebring marked the second round of the IMSA WeatherTech SportsCar Championship (IWSC).

 
BMW M Motorsport
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LMDh
·
IMSA Series
·
GT Racing
·
Customer Racing

Wed Mar 12 15:35:00 CET 2025Press Release

50 Years of BMW North America: Anniversary livery makes the BMW M Hybrid V8 a standout at the 12h Sebring.

Mon Jan 27 16:33:00 CET 2025Press Release

Dramatic finale of the 24h Daytona deprives BMW M Hybrid V8 and BMW M4 GT3 EVO of chances to win.

Thu Jan 23 16:50:00 CET 2025Press Release

BMW of North America Takes Green Flag to Start 50th Anniversary at Daytona; BMW M Endurance Challenge Begins 2025 IMSA Season.

All articles for BMW M Motorsport

M Cars

The 2025 BMW M4 CS Edition VR46.

Tue Feb 25 00:01:00 CET 2025Press Release

Woodcliff Lake, NJ – Feb. 24, 2025…Today, BMW M is proud to announce the all-new 2025 BMW M4 CS Edition VR46 – a limited edition BMW M vehicle celebrating the 46th birthday of nine-time motorcycle racing champion and current BMW Motorsport works driver Valentino Rossi. This limited-production version of the BMW M4 CS will be available in two exclusive colors – Frozen Tanzanite Blue Metallic and Marina Bay Blue Metallic.

 
G82CS
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M Cars
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Coupé
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M4

Fri Dec 06 17:00:00 CET 2024Press Release

BMW and Kith continue their cooperation and present the BMW XM in an exclusive edition.

Wed Nov 06 20:23:00 CET 2024Press Release

The all-new BMW M5 Touring- Additional Media Assets

Wed Nov 06 18:14:52 CET 2024Press Release

The all-new BMW M5 Touring - Additional Media Assets.

All articles for M Cars

MINI

January 1964: Historic victory for the classic Mini at the Monte Carlo Rally.

Fri Jan 19 00:01:00 CET 2024Press Release

Their motto was: Anyone who doesn't believe in miracles is not a realist. Paddy Hopkirk made the British small car a motorsport legend with his overall victory in the Monte Carlo Rally 60 years ago - Timo Mäkinen and Rauno Aaltonen repeated the triumph in 1965 and 1967. Successes that shook up the sports establishment and changed and shaped the MINI brand until today.

 
MINI

Mon Sep 11 12:55:00 CEST 2023Press Release

MINI Plant Oxford goes Electric: £600m investment for all-electric MINI production in the UK.

Fri Sep 01 11:01:00 CEST 2023Press Release

The Reinvention of the Original: The all-electric MINI Cooper.

Thu May 18 00:01:00 CEST 2023Press Release

The pure essence of motorsport: The MINI John Cooper Works in the limited 1to6 Edition.

All articles for MINI

BMW i

BMW i Ventures Invests in GreenSpark Software to Digitize Metal Recycling.

Fri Feb 07 16:56:00 CET 2025Press Release

Mountain View, CA – February 7, 2025… BMW i Ventures announced today an investment in GreenSpark Software, a New York City-based company building modern operating software for the metal recycling industry. Existing investors Zero Infinity Partners and Third Prime also participated in the investment round. This investment positions GreenSpark to fast-track its product roadmap, expand into larger enterprise segments, and drive innovation in an industry that ...

 
BMW i

Thu Jan 30 15:15:00 CET 2025Press Release

BMW i Ventures Invests in Athenic AI to Democratize Data Analysis.

Wed Jan 29 00:01:00 CET 2025Press Release

The new BMW iX.

Mon Dec 30 22:00:00 CET 2024Press Release

BMW i Ventures Announces Investment in Phoenix Tailings to Expand & Stabilize the Processing of Rare Earth Elements in the U.S.

All articles for BMW i
 
 
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Supervisory Board of BMW AG sets course for unchanged leadership in innovation and technology

Thu Mar 13 16:51:00 CET 2025Press Release

Top

+++ Joachim Post to become Member of the Board of Management responsible for Development. +++ Nicolai Martin appointed to the Board of Management responsible for Purchasing and Supplier Network. +++ Reithofer: “Exceptional performance by Frank Weber and the entire Development Division for NEUE KLASSE.” +++

Corporate
·
People
 
 
Media Set  
   Attachments(1x, 480 KB)   Photos(24x, 198.83 MB)

50 Years of BMW North America: Anniversary livery makes the BMW M Hybrid V8 a standout at the 12h Sebring.

Wed Mar 12 15:35:00 CET 2025Press Release

The 73rd edition of the Twelve Hours of Sebring (USA) this coming Saturday, 15th March, is all about a significant anniversary. BMW North America celebrates its 50th anniversary this year, and the endurance classic in Florida plays a special role in this history. The story of BMW North America began in 1975 with the victory of the BMW 3.0 CSL at Sebring.

BMW M Motorsport
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LMDh
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IMSA Series
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GT Racing
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Customer Racing
 
 
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BMW of North America Returns as Official Vehicle of the BNP Paribas Open.

Tue Mar 11 20:30:00 CET 2025Press Release

Woodcliff Lake, NJ – March 11, 2025… BMW of North America is back again as the Official Premium Vehicle Partner of the BNP Paribas Open, the company announced today. Hosted annually at the renowned Indian Wells Tennis Garden just outside Palm Springs, CA, the two-week event attracts tennis fans from across the globe to witness ‘Tennis Paradise’ in all its glory as the top ATP and WTA Tour players compete for the prestigious title. Tournament action kicked ...

More Sports
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Tennis
 
 
Media Set  
   Attachments(1x, 99.7 KB)   Photos(5x, 78.41 MB)

Four Superbrains for the Neue Klasse: More intelligent, more efficient, more powerful.

Tue Mar 11 01:03:00 CET 2025Press Release

Top

Woodcliff Lake, NJ – March 10, 2025…BMW is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called "Superbrains", consolidate the computing power for the most important customer functions: ...

Technology
·
Automated Driving
·
Infotainment, Control Concepts
·
Mobility of the Future
 
 
Media Set  
   Attachments(1x, 252.31 KB)   Photos(13x, 22.44 MB)

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 10: “The BMW Gallery: A Showcase for The Brand and Art” .

Mon Mar 10 17:52:00 CET 2025Press Release

To outsiders, Manhattan might not seem like much of a car market. Its streets are often gridlocked, and even when traffic is moving a car’s performance can feel largely irrelevant. And yet, a Manhattan location has been essential to any car maker’s success since the automobile was invented. It’s long been the center of both culture and capital, and each of its millions of inhabitants is a potential customer for a premium brand like BMW.

Corporate
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Corporate Events
 
 
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BMW Manufacturing Continues as the Largest Automotive Exporter by Value in the U.S.

Wed Feb 26 16:05:00 CET 2025Press Release

Spartanburg, S.C. – February 26, 2025... BMW Manufacturing has confirmed that it was the leading automotive exporter by value in the United States in 2024, according to data released this month by the U.S. Department of Commerce. Plant Spartanburg exported nearly 225,000 BMW Sports Activity Vehicles and Coupes last year with an export value of more than $10 billion. Moreover, since 2014, the South Carolina plant has exported more than 2.7 million BMWs – ...

Finance, Facts, Figures
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Corporate
 
 
Media Set  
   Attachments(2x, 316.5 KB)   Photos(72x, 2.41 GB)

The 2025 BMW M4 CS Edition VR46.

Tue Feb 25 00:01:00 CET 2025Press Release

Top

Woodcliff Lake, NJ – Feb. 24, 2025…Today, BMW M is proud to announce the all-new 2025 BMW M4 CS Edition VR46 – a limited edition BMW M vehicle celebrating the 46th birthday of nine-time motorcycle racing champion and current BMW Motorsport works driver Valentino Rossi. This limited-production version of the BMW M4 CS will be available in two exclusive colors – Frozen Tanzanite Blue Metallic and Marina Bay Blue Metallic.

G82CS
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M Cars
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Coupé
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M4

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 8: “From Hoffman to BMW of North America: A Brand and its Dealer in Transition”

Mon Feb 24 18:46:00 CET 2025Press Release

When BMW of North America took over from Max Hoffman on March 15, 1975, it inherited the dealer and distribution network that Hoffman had been building since 1962. Hoffman’s dealer directory of April 1967 listed 129 BMW dealerships and six independent distributors in charge of specific geographical territories. Though the network covered the entire US, dealerships were concentrated in the Northeast and on the West Coast: New York had 23 BMW dealerships, ...

 
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Corporate
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Corporate Events
 
 
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BMW reveals revolutionary electric drive concept with 800V technology for the Neue Klasse.

Fri Feb 21 00:10:00 CET 2025Press Release

Woodcliff Lake, NJ – February 20, 2025…BMW is presenting its next leap forward in the field of electric drive technology – and in the process ushering in a new era of all-electric driving. At the Tech Days event in Landshut, the company has provided some initial insights into the development and production of high-voltage batteries and electric drive systems using the sixth generation of BMW eDrive technology. Every fully electric Neue Klasse vehicle will ...

Technology
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Electrification
 
 
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MINI ANNOUNCES THE RETURN OF THE OXFORD EDITION FOR 2025.

Thu Feb 20 19:15:00 CET 2025Press Release

Woodcliff Lake, NJ – February 20, 2025 – MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup. As the automotive landscape evolves, MINI is proud to lead the charge in a small car renaissance, proving that premium design and innovative features can come in a compact, city-friendly package.

F66
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MINI

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 7: “Replacing an Icon: The First 3 Series Arrives in the US”.

Tue Feb 18 17:30:00 CET 2025Press Release

When BMW of North America took over sales and distribution from Max Hoffman on March 15, 1975, the 2002 had been part of BMW’s US lineup for more than seven years. With its agile handling and high-revving engine, the 2002 had given BMW an enthusiastic following, and it had been crucial to establishing the US as BMW’s largest export market worldwide

 
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Corporate
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Corporate Events
 
  
Media Set  
   Attachments(3x, 1.15 MB)   Photos(42x, 342.86 MB)

Endurance Test for “Heart of Joy”: the BMW Vision Driving Experience.

Mon Feb 17 00:01:00 CET 2025Press Release

Top

Woodcliff Lake, NJ – February 16, 2025…Showcasing driving pleasure up to the physical limits is BMW’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for production, but is instead serving as a rolling test rig for drivetrain and driving dynamics management technology developed specially for the Neue Klasse – the next generation of BMW vehicles – and referred to by BMW as the ...

Technology
·
Mobility of the Future
·
Chassis, Suspension
 
 
Media Set  
   Attachments(1x, 135.65 KB)   Photos(3x, 23.07 MB)

BMW Motorrad USA Announces BMW Motorrad Days Americas 2025.

Tue Feb 11 21:00:00 CET 2025Press Release

Woodcliff Lake, NJ – Feb. 11, 2025…BMW Motorrad USA is proud to announce BMW Motorrad Days Americas 2025 and their return as the title sponsor for the famous Barber Vintage Festival. BMW Motorrad Days Americas began in 2023, helping BMW Motorrad celebrate its 100 Years Centenary. Now in its third year, BMW Motorrad Days Americas will offer both riders and fans of motorcycling three exciting days of food, music, both on and off-road demo rides, ...

BMW Motorrad

Chapter 6: “The Ultimate Ad Slogan: BMW becomes the Ultimate Driving Machine”

Mon Feb 10 18:32:00 CET 2025Press Release

What makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the beef?” or “A Diamond is Forever.” It should also describe the product being advertised, in a way that makes it irresistible to potential buyers. Of all the ad slogans ever created, one stands out for meeting those criteria perfectly: “The Ultimate Driving Machine,” coined by Martin Puris for BMW in 1974.

 
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   Attachments(1x, 360.54 KB)   Photos(3x, 4.78 MB)
Corporate
·
Corporate Events




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PressClub Information

ANNUAL CONFERENCE 2025.

Munich, 14 March 2025.

Here you can see the On-Demand Webcast of the BMW Group Annual Conference 2025.

Open Website

PressClub Information

E-MAIL SERVICE.

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Please log in to update your email newsletter settings. Receive personalized notifications for new articles and video material either immediately or as a daily summary.

Latest Press Kits.

The new BMW M 1000 XR. (10/2023)
The new 2024 BMW M 1000 XR.
The new BMW R 1300 GS. (09/2023)
The new 2024 BMW R 1300 GS.
BMW Vision Neue Klasse - Inform (09/23)
BMW reinvents itself: The BMW Vision Neue Klasse.
BMW 7 Series navigation map for the BMW Highway Assistant using HERE HD Live Map (11/2022)
HERE HD Live Map Powers hands-free driving and routing functionalities in the new BMW 7 Series.
The MINI Concept Aceman (07/2022).
The MINI Concept Aceman: the first all-electric crossover model in the new MINI family.
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