BMW Group Latin America celebrates LATAM Premium Brand Leadership for the 7th consecutive year. Customer focus, technology openness and cutting-edge technology boost performance.
Mon Jan 20 19:30:00 CET 2025Press Release
• BMW Group sold 49,023 BMW and MINI vehicles in the region during 2024. • BMW Group sets regional BEV, BMW M and High-Luxury model sales records. • BMW is the top selling Premium brand in Brazil, Mexico, Importer Markets and Latin America. • BMW increases its market share reinforcing its position as the preferred premium brand in the region.