BMW Group America announces changes to its leadership team.

Mexico City. November 8^th, 2022. Reiner Braun, President and CEO of BMW Group Latin America announced today that Diego Camargo, current BMW Group Latin America Customer Support Director will lead the BMW Group Mexican operations as CEO from January 1^st, 2023. He replaces Maru Escobedo, recently appointed as BMW Group Brazil President and CEO.

Diego demonstrated a strong performance and leadership track record of almost 20 years in the Americas Region, with senior assignments in sales, marketing and customer support. Over the last seven years, he contributed considerably to improve the strategic and operational development of the Customer Support business in Latin America.  Diego also launched the BMW and MINI app stores and introduced digital services across the region to speed up digital services, processes and customization. In his new role as BMW Group Mexico CEO, Diego will continue his close collaboration with the BMW and MINI Dealer Network with the goal of strengthening the partnership, maintaining sales leadership and grow customer satisfaction in Mexico.

Juan Pablo Madrigal is appointed as BMW Group Latin America Customer Support Director taking the lead on all aftersales activities in the Latin American markets, growing customer-orientation and further accelerating the digitization of the BMW Group business in the region. Juan Pablo relies on strong local roots and an impressive international leadership background. He joined BMW Group Mexico in 1995 as a technical trainer; since 2002, as an Aftersales Director, Madrigal has been appointed for international senior assignments in China, Germany and Spain.  His expertise includes a broad range of roles in customer support assignments, digitalization and logistics.  Juan Pablo Madrigal will be based at BMW Group Latin America Regional Office, in Mexico City, from February 1st, 2023.

“I’m pleased to see strong executives from the region growing in our organization, driving performance, customer orientation and sustainable leadership in our markets. We see highly committed local talents taking leadership positions with a strong focus of transforming BMW Group Latin America business into an electric, digital and circular future” says Reiner Braun, President and CEO of BMW Group Latin America. “As market leaders in the Premium segment and also leading in the sales of electrified models in the region, we will continue to accelerate the transformation of BMW Group with the best team to deliver our goals”, reinforces the executive.