• La séptima generación del BMW M5 llega después de una exitosa trayectoria de 40 años • Debut de la tecnología de vehículo híbrido conectable en el BMW M5 • Potencia máxima de 535 kW/727 hp y par máximo del sistema de 1,000 Nm (737 lb-ft)
• La cuarta generación del BMW Serie 1, el placer de conducir en el segmento compacto premium. • Las fechas de inicio de ventas y los precios para los mercados en Latinoamérica serán anunciados más adelante.
• Custodios de una insignia legendaria y de la combinación de desempeño emocionante con utilidad cotidiana que define a BMW M GmbH. • Los multifacéticos BMW M3 Sedán y BMW M3 Touring han mejorado sus impresionantes cartas de presentación.
• Diseño de automóvil único y exótico • Combinación de estética y dinámica al más alto nivel • Referencias al histórico BMW Z8 y BMW 503
• Una creación única, el último producto de la colaboración entre BMW y la supermodelo británica • El alto desempeño se encuentra con la alta costura • Presentación durante el Festival de Cine de Cannes • BMW es el socio automotriz oficial del renombrado festival por tercer año consecutivo
Munich. The BMW Group has announced a change in personnel at the helm of the MINI brand. Effective 1 August 2024, Stefan Richmann will take over management of MINI from Stefanie Wurst, who has held this position since 1 February 2022.
+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ Spacious, open, progressive design +++
The world's largest BMW Motorrad meeting in the "Year of the GS" from 5 to 7 July 2024, set against the magnificent backdrop of the Alps.
• FS opera en 54 países del mundo para las marcas BMW, MINI y BMW Motorrad. Dentro de Latam tiene fuerte presencia en los mercados más grandes de la región: Brasil, Chile, Colombia, Costa Rica, México y Perú. • En México, 4 de cada 10 autos y motocicletas se vendieron a través de Financial Services durante el 2023.
● Detalles de diseño renovados tanto en el interior como en el exterior para el Coupé y el Convertible de la Serie 4. ● Motores actualizados de cuatro y seis cilindros. ● Nuevos diseños de iluminación exterior que incluyen luces traseras con acentos láser. ● El lanzamiento mundial comenzará en marzo de 2024.
+++ Emotional storytelling on BMW’s social media channels +++ A drive in the all-electric BMW i4 becomes a journey through the past and present +++ The message: driving pleasure never ends – and brings generations together +++
• MINI and Crayola joined forces for the ‘MINI Minds…with Crayola’ competition, aimed at tapping into the imaginative potential of children to envision the future design of a MINI Electric • The competition invited children aged 4 – 10 years old to predict the car of tomorrow, recognising that they are the generation who will grow up in a future dominated by electric cars • The winning entry comes from Oliver Gorrod, aged 9, from Didcot, Oxfordshire
+++ Germany-wide actions combine emotionally engaging storytelling with editorial content +++ Digital emphasis focusing on video is designed to appeal to specific target groups +++ Innovative ad formats and programmatic control for TV +++
El MINI John Cooper Works Edition con caja de cambios manual de 6 velocidades arranca en la clase VT2 con el número inicial #616.
The BMW X2 is the car that first introduced the vehicle concept of a Sports Activity Coupé (SAC) for the premium compact segment. And now the even more distinctive, even sportier and even more forward-looking second generation is taking to the stage. Significantly larger dimensions and a pronounced coupé silhouette clearly showcase in its exterior design the development leap taken by the new BMW X2.
Markus Flasch takes over the position as Head of BMW Motorrad. He succeeds Markus Schramm, who led BMW Motorrad to the top position in the global premium motorcycle market and is retiring after five very successful years as Head of BMW Motorrad.
+++ BMW Group creates its own island in Fortnite with "Hypnopolis" +++ Gamified Car Creator as an absolute novelty in the popular online video game +++ New BMW iX2 can be configured in the game in advance according to individual preferences +++
As part of Climate Week NYC, URBAN-X hosted a panel discussion on the topic of transforming urban mobility. Special Guest: the new all-electric MINI Countryman.
Our definition of “the new” takes an unusual course for the BMW Vision Neue Klasse, as the international campaign places the brand promise “Freude forever.” at the heart of its communications.
+++ Processes and systems become faster, more efficient and more transparent +++ BMW Group MINI Plant Oxford as forerunner +++
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