+++ Emotional storytelling on BMW’s social media channels +++ A drive in the all-electric BMW i4 becomes a journey through the past and present +++ The message: driving pleasure never ends – and brings generations together +++
+++ Germany-wide actions combine emotionally engaging storytelling with editorial content +++ Digital emphasis focusing on video is designed to appeal to specific target groups +++ Innovative ad formats and programmatic control for TV +++
The BMW X2 is the car that first introduced the vehicle concept of a Sports Activity Coupé (SAC) for the premium compact segment. And now the even more distinctive, even sportier and even more forward-looking second generation is taking to the stage. Significantly larger dimensions and a pronounced coupé silhouette clearly showcase in its exterior design the development leap taken by the new BMW X2.
+++ BMW Group creates its own island in Fortnite with "Hypnopolis" +++ Gamified Car Creator as an absolute novelty in the popular online video game +++ New BMW iX2 can be configured in the game in advance according to individual preferences +++
+++ Hydrogen fuel cell drive system also performs convincingly in very high temperatures +++ BMW Group reaffirms openness to technology and diversity of emission-free drive systems +++
Customers can experience locally emission-free driving pleasure even more economically. The second fully electric model variant of the compact Sports Activity Vehicle features the new BMW iDrive with "QuickSelect".
+++ World’s foremost mobility show set to showcase advances in the transformation of the company and its brands +++ World premiere of the BMW Vision Neue Klasse +++ Exhibition venue and Open Space in the city centre act as platforms for constructive dialogue on the future of individual mobility +++ BMW, MINI and BMW Motorrad exhibit their latest new models with electrified powertrains +++
BMW unveils a new generation of protection vehicles in the luxury sedan segment.
+++ Eighth-generation BMW 5 Series now also available fully-electric +++ Milan Nedeljković: “E-mobility as new normal for production network” +++ Launch of 15 BEV models worldwide from 2021 to 2024 +++ Plant Dingolfing to build over 40% electric vehicles in 2024 +++
+++ Landmark vehicle is fully-electric BMW iX1 in Alpine White +++ Plant Director Carsten Regent: “BMW Group in Regensburg builds highly attractive electric vehicles for premium compact class – BMW iX1 is very popular with customers around the world”
+++ BMW Group and AirConsole bring unique gaming experience into the vehicle +++ AirConsole App to be rolled out to further models +++ BMW i5 with special gaming look presented +++
More dynamic than ever, featuring a wealth of digital innovations and, for the first time, all-electric drive - this is how the new BMW 5 Series Sedan steps up to the plate. As the BMW i5, the new edition of the world's most successful business sedan takes the lead on the road to sustainable premium mobility in the upper mid-range vehicle segment.
Fine-tuning of all suspension control and driver assistance systems at the BMW Group’s test centre in Miramas +++ Innovative Vertical Dynamics Management enhances sporting ability and ride comfort in equal measure +++ New automation feature is a world first: Highway Assistant now enables automated lane changes via eye activation
+++ BMW brand showcasing three world premieres +++ Strong focus on electrification and digitalisation +++
One-year testing phase of all drive and chassis control systems under wintry weather conditions +++ Fifth-generation BMW eDrive technology displays high level of maturity +++ Unique torque control optimises traction, dynamism and driving stability of the first-ever all-electric BMW 5 Series Sedan
Announcements made at the BMW Group Annual Conference: BMW 5 Series Sedan will also come as all-electric Performance model from BMW M GmbH +++ Launch gets underway in October 2023 +++ BMW i5 Touring due to arrive in spring 2024 as only all-electric model in the estate car segment
•In 2022, BMW Group sold 44,463 units of BMW and MINI in Latin America •BMW Group is leader in Argentina, Brazil, Mexico, as well as in Importer Markets as a whole •BMW is the preferred brand in the Premium segment in LatAm •20% out of BMW Group sales in Latin America are electrified •The 2022 set the course for MINI by placing 6,737 units, 24% out of which are hybrid or electric •BMW Motorrad proved its strength in the region by delivering 25,480 units
+++ BMW Mixed Reality Slider: into the virtual world in five steps. +++ Advanced BMW Head-up-Display in NEUE KLASSE from 2025. +++ Full-colour E Ink technology enables up to 32 colours. +++
+++ Body surface with real color change thanks to electrophoretic technology named to TIME's List of Best Inventions 2022 +++ Potential for future interior and exterior applications +++
+++ Newly-developed BMW round cells optimised for NEUE KLASSE architecture +++ Costs for whole high-voltage battery up to 50% lower than for current generation +++ CO2-reduced production – through green power and secondary material +++
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