To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
Woodcliff Lake, NJ – June 18, 2024 – MINI USA today announced its official charity and education partners for MINI TAKES THE STATES (MTTS) 2024. Picking up on the excitement it left on the road in 2022, the famous rally for MINI owners will take place from July 13–21, kicking off in Albuquerque, New Mexico, and making its way to a grand finale in Seattle, Washington.
Woodcliff Lake, NJ – June 12, 2024 – A few months after the launch of the new MINI Cooper 2 Door, the MINI Cooper 4-door is now joining the new MINI family. The MINI Cooper 4-door is characterized by the brand's signature driving fun, with more space, and functionality. These attributes make the five-seater truly unique in its segment, added with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.
Woodcliff Lake, NJ – June 5, 2024 – On World Environment Day, a global call for awareness and action to protect our environment, a consumer survey conducted by MINI USA reveals that American consumers are holding strong in their commitment to electric vehicles (EVs) in the near future. While consumer demand for EVs in the US has slowed from its previously exponential growth in early 2024, the survey indicates that consumer interest and lifestyle ...
New MINI John Cooper Works to Debut at 24 Hours of Nürburgring Ahead of its World Premiere.
Woodcliff Lake, N.J. – May 17, 2024 –MINI USA and the MINI John Cooper Works Team are gearing up for Week 3 of the 2024 SRO TC America series at Circuit of the Americas (COTA) in Austin, Texas. The team heads to one of the most challenging tracks in the series after battling for several podiums at Sebring just two weeks ago, where Cristian Perocarpi and P.J. Groenke each took home second and third place finishes in their respected classes – Perocarpi in TC ...
Woodcliff Lake, NJ – May 15, 2024 – MINI USA and SiriusXM announced today that SiriusXM with 360L will be standard across the entire lineup of all-new MINI models sold in the United States. While SiriusXM first expanded across MINI’s full lineup in 2022, SiriusXM with 360L’s expanded content and personalization offering will now be available in all MINI vehicles including the all-new MINI Countryman S ALL4, MINI JCW Countryman ALL4 and MINI Cooper S 2-door ...
Woodcliff Lake, N.J. – May 3, 2024 –MINI USA and the MINI John Cooper Works Team are gearing up for Week 2 of the 2024 SRO TC America series at Sebring International Raceway in Sebring, Fla. The team heads to the famed central Florida track known for its challenging surface after a action and drama filled weekend at Sonoma, where P.J. Groenke piloted the #62 MINI JCW to two first place finishes, sweeping the Touring Car A (TCA) class.
“The MINI Aceman is a strong character with his own young personality within the new MINI family. It has an independent design language, is compact and looks agile. With its distinctive expression, it is the perfect everyday companion for those who value individuality in urban areas.” - Oliver Heilmer, Head of MINI Design
MINI celebrates the premiere of the first crossover model for the premium small car segment. The new MINI Aceman combines compact exterior dimensions with as much room as possible for occupants and an all-electric drive.
Woodcliff Lake, NJ – April 10, 2024 – MINI USA announces the all-new next generation 2025 MINI Countryman S ALL4 is making its North American Debut in a unique way, hitting the road to be revealed at 96 MINI dealers across the United States.
Woodcliff Lake, N.J. – April 8, 2024 – MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2024. MINI owners looking to register can visit www.minitakesthestates.com to secure their spot on the ninth running of the legendary MINI owners rally held every other summer since 2006. MINI USA has also declared the theme for this summer’s event as “Camp MINI”, which promises to bring MINI owners together in a big way to deliver ...
Woodcliff Lake, N.J. – April 5, 2024 –MINI USA and the MINI John Cooper Works Team are gearing up for another successful season in the Touring Car (TC) and Touring Car A (TCA) classes of the 2024 SRO TC America series. Returning to the team this are Cristian Perocarpi driving the #37 MINI JCW PRO in the TC class and P.J. Groenke driving the #62 MINI JCW in the TCA class. Perocarpi and Groenke will be joined by newcomer to the team Scott Thomson driving the ...
Woodcliff Lake, NJ – March 26, 2024 – On the eve of the 2024 New York International Auto Show and just days after MINI’s 22nd birthday in the U.S., MINI USA makes the North American debut of the new, next-generation 2025 MINI Cooper S 2-door in an unconventional way.
Brooklyn, N.Y. – March 11, 2024 – URBAN-X, the technology startup platform by MINI, announced its fourteenth cohort of startups committed to tackling today’s pressing climate issues. These startups are not just addressing, but redefining solutions that push us to meet net zero goals while creating more resilient communities, including an e-bike battery swapping for delivery workers, a landfill waste diversion operation, space-based solar power, and more
Munich. MINI is pleased to global debut its next new models – the MINI Cooper and MINI Cooper S. These new 3-door models are part of the most significant transformation for MINI since its founding 65 years ago - a transformation that will see the introduction of a completely New MINI Family of vehicles over the course of this year.
Monday, February 5, 2024– Today, the last MINI Clubman rolled off the production line at MINI Plant Oxford; 55 years after the model’s debut in 1969. With its unique styling and signature rear split doors, the MINI Clubman remains instantly recognisable around the world. The end of the MINI Clubman signifies a closing chapter in MINI’s history, while the brand continues to introduce its new, all-electric MINI family.
In just a few months, the MINI Aceman will be presented to the public for the first time. Equipped exclusively with an all-electric drivetrain, the model expands the MINI range with a new attractive vehicle. With agile driving dynamics and brand-typical proportions, the crossover model combines the features of the two most successful MINI models, the MINI Cooper and the MINI Countryman, to create a new vehicle concept.
Their motto was: Anyone who doesn't believe in miracles is not a realist. Paddy Hopkirk made the British small car a motorsport legend with his overall victory in the Monte Carlo Rally 60 years ago - Timo Mäkinen and Rauno Aaltonen repeated the triumph in 1965 and 1967. Successes that shook up the sports establishment and changed and shaped the MINI brand until today.
Woodcliff Lake, N.J. – January 5, 2024 – MINI USA today unveiled the official route for MINI TAKES THE STATES (MTTS) 2024. The iconic MINI owner rally commences its journey from Albuquerque, N.M., on July 13, heading north to Seattle, Wash., concluding with a Rally Finale on Sunday evening, July 21. The on-road adventure will traverse five states and nine cities with participants cruising through diverse landscapes including the desert plains of New Mexico ...
Woodcliff Lake, NJ – December 21, 2023… BMW of North America announced today that it will consolidate marketing activities for BMW, MINI and BMW Group Financial Services, U.S. under Omnicom Group in the U.S. Following an exhaustive RFP process led by Ebiquity, the company has awarded its CRM business to The Javelin Agency and social media to 180/NY. Critical Mass has retained digital business for BMW and MINI, and added BMW Group Financial Services, U.S. ...
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