PressClub Italia · Article.
Il BMW Group continua il suo percorso di crescita nei BEV in un contesto di mercato sfidante nel 2024
Mon Jan 13 13:10:00 CET 2025 Comunicati Stampa
+++ BMW Group: crescita significativa del +13,5% nelle vendite di veicoli completamente elettrici +++ Con oltre 2,45 milioni di unità consegnate, il BMW Group raggiunge l’obiettivo di vendita rivisto per il 2024 +++ Il marchio BMW registra un incremento delle vendite in regioni selezionate, guadagna quote di mercato e mantiene la posizione di leader globale nel segmento +++ Jochen Goller: “La crescita dei BEV proseguirà anche nel 2025” +++
Press Contact.
Francesca Capurro
BMW Group
Tel: +39-02-51610-011
send an e-mail
Author.
Francesca Capurro
BMW Group
Downloads.
La traduzione in italiano sarà disponibile a breve
Munich. The BMW Group managed to continue its growth path in 2024, delivering a total of 426.594 fully-electric vehicles to customers and achieving BEV-sales growth of +13.5%. Both BMW and MINI brands posted double-digit BEV growth, with 368,523 (+11.6%) and 56,181 (+24.3%) fully-electric vehicles delivered to customers, respectively. The Rolls-Royce brand also recorded significant growth with 1.890 BEV vehicles delivered (+479.6%). The BMW brand managed to increase deliveries across all vehicle drivetrains in all sales regions outside of China.
“The BMW Group is maintaining its growth trajectory for fully-electric vehicles amid challenging market conditions. This is reflected in both the significant sales growth for fully-electric vehicles and the clear rise in new BEV orders in Europe,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “We are confident we can maintain our BEV sales growth in 2025 with our strong and expanded product line-up,” Goller continued.
While BMW Group deliveries for the first half of 2024 were in line with the previous year, sales performance in the second half of the year was impacted by delivery stops in connection with the Integrated Brake System (IBS), as well as subdued demand in China. The BMW Group therefore adjusted its sales guidance for the full year. With a total of 2,450,804 vehicles delivered to customers in 2024, the BMW Group achieved this new sales target. Electrified vehicles represented 24.2% of total BMW Group sales in 2024, with 593,215 units delivered to customers. Fully-electric vehicles accounted for 17.4% of total sales.
The BMW brand delivered 2,200,177 vehicles to customers in the full year 2024 (-2.3%). With its attractive product portfolio across all technologies, the brand maintained its position as the global leader in its segment. In the Europe region, the BMW brand expanded its market share, registering double-digit sales growth in Italy, France and the UK. The BMW brand also posted sales growth in the US. In Germany, despite a declining market for fully-electric vehicles, BMW saw growth in new BEV registrations.
With a total of 206,582 vehicles delivered to customers in 2024, M GmbH sales grew by +2.1%, reaching a new all-time high. The MINI brand, which updated its entire product range last year, sold 244,915 units worldwide (-17.1%). In the fourth quarter, the brand almost doubled its BEV sales year-on-year, with 29,698 fully-electric vehicles sold. The Rolls-Royce brand delivered 5,712 units to customers (-5.3%) in the full year. During the same period, BMW Motorrad sold 210.408 motorcycles and scooters (+0.6%) and thus achieved another record year.
BMW Group sales in Q4/YTD December 2024 at a glance
| 4th Quarter 2024 | Compared with previous year % | YTD December 2024 | Compared with previous year % |
BMW Group Automotive | 696,647 | -2.9% | 2,450,804 | -4.0% |
BMW | 616,674 | -2.4% | 2,200,177 | -2.3% |
- BMW M GmbH | 60,015 | +2.1% | 206,582 | +2.1% |
MINI | 78,231 | -7.5% | 244,915 | -17.1% |
BMW Group electrified1 | 184.095 | +2.0% | 593,215 | +4.8% |
BMW Group BEV | 132,542 | +2.9% | 426,594 | +13.5% |
Rolls-Royce | 1,742 | +17.9% | 5,712 | -5.3% |
BMW Motorrad | 46,972 | +6.4 | 210,408 | +0.6% |
1BEVs and PHEVs
BMW & MINI sales in the regions/markets
| 4th Quarter 2024 | Compared with previous year % | YTD December 2024 | Compared with previous year % |
Europe | 267,846 | -1.4% | 947,235 | +0.6% |
Germany2 | 71,777 | -5.8% | 267,285 | -5.3% |
Asia | 261,620 | -8.8% | 960,951 | -10.2% |
China | 190,892 | -14.0% | 714,530 | -13.4% |
Americas | 150,450 | +5.8% | 480,994 | +0.2% |
USA | 126,257 | +6.5% | 397,652 | +0.5% |
2Provisional registration figures
The delivery figures reported in this press release are provisional and may change up until the BMW Group Report 2024 is published. Notes on how delivery figures are prepared can be found in the BMW Group Report 2023 on p. 333.
Per ulteriori informazioni:
Francesca
Capurro
Corporate Communication Manager
Telefono: +39 3486918003
E-mail: francesca.capurro@bmw.it
Media website: www.press.bmwgroup.com e http://bmw.lulop.com
Il BMW Group
Con i suoi quattro marchi BMW, MINI, Rolls-Royce e BMW Motorrad, il BMW Group è il costruttore leader mondiale di auto e moto premium e offre anche servizi finanziari e di mobilità premium. Il BMW Group comprende oltre 30 stabilimenti di produzione nel mondo ed ha una rete di vendita globale in più di 140 Paesi.
Nel 2023, il BMW Group ha venduto oltre 2,55 milioni di automobili e più di 209.000 motocicli in tutto il mondo. L'utile al lordo delle imposte nell'esercizio finanziario 2023 è stato di 17,1 miliardi di euro con un fatturato di 155,5 miliardi di Euro. Al 31 dicembre 2023, il BMW Group contava un organico di 154.950 dipendenti.
Il successo del BMW Group si fonda da sempre su una visione a lungo termine e su un’azione responsabile, dalla catena di approvvigionamento alla produzione fino alla fase di fine utilizzo di tutti i prodotti.
BMW Group Italia è presente nel nostro Paese da oltre 50 anni e vanta oggi 4 società che danno lavoro a 850 collaboratori. La filiale italiana è uno dei sei mercati principali a livello mondiale per la vendita di auto e moto del BMW Group.
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup