PressClub Italia · Article.
New leadership for MINI
Mon Apr 08 17:36:03 CEST 2019 Comunicati Stampa
On 1 April, Bernd Körber (44) took over as the new head of MINI. It’s a return to the brand for Bernd, who worked in MINI brand management when he first joined the BMW Group in 2003.
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Author.
Cristiana Raffaella Lattuada
BMW Group
Munich. On 1 April, Bernd Körber (44) took over as the new head of MINI. It’s a return to the brand for Bernd, who worked in MINI brand management when he first joined the BMW Group in 2003. Following roles in MINI marketing planning and product management, he took on responsibility for MINI brand management internationally, before moving to the BMW brand in 2010. At BMW, he led the product portfolio strategy team before moving to China, where he was responsible for Business Development. Following his return to Munich, Bernd was in charge of global brand strategy and brand management for BMW.
“Bernd Körber is both experienced and knowledgeable when it comes to the MINI brand,” said Pieter Nota, BMW AG Management Board Member for Customer, Brands and Sales. “I’m looking forward to working with him as we drive MINI towards an electric, dynamic and urban future.”
Later this year, the brand will expand its electrified portfolio when it presents the MINI Cooper SE, the first fully-electric series production MINI. More electrified models will follow. In 2020, the brand will launch the fastest series MINI of all time: the John Cooper Works GP.
In his new role as Head of MINI, Bernd Körber follows Sebastian Mackensen, who in October 2018 took on responsibility for BMW Group sales in Germany.
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With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.
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