PressClub Italia · Article.
15 years of BMW X models.
Wed Oct 15 17:07:00 CEST 2014 Press Kit
It all started with an X. This letter was first used as a model designation for a BMW automobile as early as in the mid-1980s to indicate that it featured four-wheel drive technology. The car’s dual symmetry was the ideal allegory for the transmission of drive torque to all four wheels. 15 years ago, the letter X became the symbol of an entirely new vehicle category and, at the same time, of a very special form of driving pleasure. The BMW X5 made its debut as the world’s first Sports Activity Vehicle, soon going on to conquer not only the road but also off-road terrain, whilst attracting additional target groups to the BMW brand. Once again the German premium automobile manufacturer had demonstrated its extraordinary sense for innovative and future-oriented vehicle concepts. The introduction of the BMW X5 in 1999 laid the foundation stone for the unique success story of BMW X models on automotive markets all over the world.
Press Contact.
Alessandro Toffanin
BMW Group
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Author.
Alessandro Toffanin
BMW Group
It all started with an X. This letter was first used as a model
designation for a BMW automobile as early as in the mid-1980s to
indicate that it featured four-wheel drive technology. The car’s dual
symmetry was the ideal allegory for the transmission of drive torque
to all four wheels. 15 years ago, the letter X became the symbol of an
entirely new vehicle category and, at the same time, of a very special
form of driving pleasure. The BMW X5 made its debut as the world’s
first Sports Activity Vehicle, soon going on to conquer not only the
road but also off-road terrain, whilst attracting additional target
groups to the BMW brand. Once again the German premium automobile
manufacturer had demonstrated its extraordinary sense for innovative
and future-oriented vehicle concepts. The introduction of the BMW X5
in 1999 laid the foundation stone for the unique success story of BMW
X models on automotive markets all over the world.
15 years further on, a complete BMW X family has developed from
the pioneer of a new vehicle category. The brand’s range now
comprises five BMW X models. These are complemented by the two
four-wheel drive high-performance sports cars of the BMW M GmbH, the
BMW X5 M and the BMW X6 M. The BMW X5 is already the third
generation of its kind to continue the story of success. The second
generation of the Sports Activity Coupe BMW X6 and the BMW X3 are
now being produced. The BMW X1 offers a guarantee of multi-faceted
driving pleasure in the compact segment. And the BMW X4, a Sports
Activity Coupe, now also combines superior dynamism with sporting
elegance in the mid-range segment. Each of these models was the
first premium vehicle of its kind within its competitive
environment. And the range will continue to expand also in the years
ahead. The BMW X7, an exceptionally large and luxurious model, is
under development. The popularity of BMW X models, which contributed
decisively towards BMW becoming one of the world’s most successful
producer of premium four-wheel drive automobiles, continues to
increase consistently. To this day, more than 3.3 million BMW X
models have been sold worldwide. Almost every third newly registered
vehicle of the brand is now a BMW X model.
Uncompromising driving pleasure – also in four-wheel drive
models.
The BMW X5 made an impressive start with a
driving experience that was unique to models of the brand. It was
characterised above all by the high seating position and excellent
handling both on the road and on off-road terrain. This was
supplemented by the exceptionally spacious, variably utilisable and
luxuriously equipped interior. From the very start, the unique
position of the BMW X5 within the competitive environment of
off-road vehicles was a result of its unparalleled driving dynamics.
As opposed to conventional off-roaders, the BMW X5 featured a
self-supporting safety body shell and independent suspension. The
four-wheel drive system distributed drive torque to the front and
rear wheels at a ratio of 38 : 62 percent. Thanks to the standard
vehicle stability control feature DSC (Dynamic Stability Control),
ADB-X (Automatic Differential Brake) and downhill control HDC (Hill
Descent Control), the BMW X5 was equipped not only for sporty
motoring, but also for the challenges of driving on off-road terrain.
From the beginning, power transmission to all four wheels was
deployed by BMW not merely to optimise traction on unpaved roads and
in adverse weather conditions, but also to enhance driving dynamics
when taking bends. Therefore, in the case of the current models
equipped with the intelligent four-wheel drive feature xDrive, and in
contrast to other manufacturers who use four-wheel drive predominantly
to compensate for traction losses experienced on front-wheel drive
vehicles, BMW consistently adheres to the typical characteristics of
the rear-wheel drive concept. In this way, even in normal driving
situations most of the torque is transferred to where it is optimally
transformed into vehicle dynamics – the rear wheels. As a result, the
steering precision that is characteristic of a BMW also remains
virtually free from drivetrain influences on four-wheel drive models.
Moreover, when cornering at higher speeds, steering response is
optimised through a targeted increase in torque delivered to the rear wheels.
The innovative combination of traction, dynamics and comfort
that characterised the first-generation BMW X5 was in overwhelming
demand above all in the USA, but also in Europe and other markets.
By the middle of 2005, the 500,000th BMW X5 had rolled off the
assembly line, with a total of almost 620,000 units of the first
Sports Activity Vehicle being built at the BMW Spartanburg plant.
Today, the production location in the US Federal State of South
Carolina is the competence centre for BMW X models. The current
model generations of the BMW X5, the BMW X6 and the BMW X3 as well
as the BMW X4 are produced there. Also, the BMW X5 M and the BMW
X6 M are “born in the USA”.
Proven concept, new segment and premiere of BMW xDrive: The
BMW X3.
With the transfer of the SAV concept to a
further vehicle segment in 2004, BMW became a pioneer yet again.
With its more compact dimensions versus the BMW X5 and its even more
agile handling characteristics, the BMW X3 proved to be an absolute
exception and remained the only premium vehicle in its class for
many years. Furthermore, the BMW X3 featured a new kind of permanent
power transmission to all four wheels – intelligent BMW xDrive. With
its extremely fast responding, electronically controlled multiple
disk clutch inside the transfer case and thanks to being interlinked
with the vehicle stability control system DSC, the new system, which
was simultaneously introduced on the BMW X5, offered unbeatably
favourable prerequisites for variable, on-demand power transmission.
Characteristic driving pleasure, premium quality and, in
addition, outstanding efficiency bestowed the BMW X3 with great
popularity and numerous accolades. These included best ratings in
the “Customer Satisfaction Index” (CSI) published by the J.D. Power
market research institute and in the breakdown statistics of the
Allgemeiner Deutscher Automobilclub (ADAC). Twice in succession, the
BMW X3 was winner of the title “Four-wheel car of the year” and
“Off-road vehicle of the year” in the readers’ poll conducted by the
magazines “Auto Bild Allrad” and “Off Road” respectively. The
first-generation BMW X3 was sold more than 600,000 times worldwide
before being replaced by its successor in 2010.
Confidently continuing its predecessor’s success story: The
second generation of the BMW X5.
In 2006, production
of the second-generation BMW X5 began at the BMW Spartanburg plant.
With enhanced spatial comfort, a luxurious ambience, even more
superior drive technology as well as innovative suspension and
driver assistant systems, the successor to the pioneer of the Sports
Activity Vehicle again set new benchmarks within the broadened
competitive environment of BMW X models. Moreover, the BMW X5 of the
second generation was the brand’s first model that could be equipped
with up to seven seats.
Cutting-edge eight- and six-cylinder petrol engines as well as
outstandingly economical six-cylinder diesel power units in
conjunction with extensive BMW EfficientDynamics technology ensured
that the BMW X5 was able to combine its extraordinary qualities with
fuel consumption and emission levels that were unparalleled in this
vehicle and performance class. The high appeal of the large SAV was
attested by numerous awards for design, safety and quality. In 2007,
the BMW X5 received the design award “autonis” presented by the trade
magazine “auto motor und sport“ and a Gold Award in the J.D. Power
North American customer satisfaction study. These were complemented in
2008 by a class victory in the “auto, motor und sport” readers’ poll
“The Best Cars”. In 2007 and 2008, the US-American Insurance Institute
for Highway Safety (IIHS) voted the car “Top Safety Pick” for
outstanding crash test behaviour. Furthermore, exceptionally high
value retention became a trademark of the BMW X5. As a result, the
German trade magazine “Auto Bild” voted it “Value Champion of the
Year” both in 2007 and 2008. With almost 730,000 units sold worldwide,
the second generation of the BMW X5 was again able to clearly
outperform its predecessor’s success.
Innovative concept for even greater driving pleasure: The
Sports Activity Coupe BMW X6.
The successful
establishment of the Sports Activity Vehicle concept in two vehicle
segments was followed by further innovations with which BMW was able
to further strengthen its unique position within the competitive
environment of four-wheel drive vehicles. In the spring of 2008, BMW
presented the world’s first Sports Activity Coupe. The BMW X6, which
from that time on was produced together with the BMW X5 at the BMW
Spartanburg plant, underscored the handling dynamics that are
typical of BMW X models in a particularly intensive way. Its design
combined sporting elegance with a powerful presence. For an even
sportier driving experience, the permanent four-wheel xDrive
technology featured on this model was complemented for the first time
by Dynamic Performance Control, additionally facilitating variable
power distribution between the right and left rear wheels.
The first Sports Activity Coupe also assumed a pioneering role
in the field of innovative BMW ActiveHybrid Technology. In the case
of the BMW ActiveHybrid X6 presented in 2009, superior drive power
was generated by an eight-cylinder petrol engine and two electric
motors and transferred via the four-wheel drive system BMW xDrive to
the front and rear axles as required. With a system output of
357 kW/485 hp, the BMW ActiveHybrid X6 was at market launch the
world’s most powerful series production model featuring hybrid drive.
Moreover, in the same year of 2009, two remarkable models were
added to the range of high performance sports cars from BMW M GmbH.
Inspired by the dynamic potential of BMW X models, developers
showcased for the first time on four-wheel drive models the
high-performance character associated with the letter M. A V8 power
unit specially developed for the two exceptional athletes and
featuring M TwinPower Turbo technology and an output of
408 kW/555 hp as well as an M-specific xDrive system including
Dynamic Performance Control, formed the basis for an unmatched
driving experience in BMW X5 M and BMW X6 M models.
The BMW X1: Role model for multi-faceted driving pleasure in
the premium compact segment.
Since 2009, the driving
pleasure typical of BMW X models can also be experienced in the
compact segment. Thanks to the versatility, sportiness, high degree
of agility and cutting-edge functionality of the BMW X1, it was
possible to venture yet again into a whole new vehicle class. The
compact BMW X model became the forerunner of this segment and a
success all over the world, with more than 300,000 units being sold
within two and a half years. The BMW X1 is produced at the BMW
Leipzig plant. In addition, this model is now also built in
collaboration with joint venture partner, Brilliance China Automotive
Holdings Ltd., at the Shenyang plant. A total of more than 640,000 BMW
X1 models have now been sold worldwide.
With five full-size seats and a 40 : 20 : 40 split-folding rear
seatback as standard, the BMW X1 offers a generous and variably
utilisable interior spatial concept. State-of-the-art engines with BMW
TwinPower Turbo technology guarantee agility and efficiency.
Depending on the engine variant, the BMW X1 can be equipped either
with the intelligent four-wheel drive system xDrive or also with
brand-typical rear-wheel drive. The 8-speed Steptronic transmission,
which is unique in this vehicle class, is also available as an option.
The high level of safety provided by the BMW X1 has been verified,
inter alia, by the 5-star top rating in the Euro NCAP crash test. The
BMW X1 has been presented with the “red dot award”, the “Auto Bild
Design Award” and the “Design Trophy” awarded by the “Auto Zeitung”
for its expressive styling. Furthermore, it is one of the most stable
models in its class in terms of value retention. In 2010, it was
bestowed with the “Value Champion” title awarded by “Auto Bild”.
Constant advancement: Next generation of the BMW X3, fresh
impetus from the BMW X4.
Substantial advancements in
all aspects relevant to unmistakable driving pleasure characterised
the launch of the new BMW X3 in 2010. The second generation of the
mid-range SAV model offers not only enhanced sportiness and
efficiency, but also significantly more room and comfort as well as
optimised functionality and innovative equipment features. The new
BMW X3 also received the top 5-star rating in the Euro NCAP crash
test, was able to secure numerous accolades for its design and in
public surveys and was included in the list of “value champions”.
The current engine range comprises three petrol and four diesel
engines. Two model variants are available with rear-wheel drive,
with BMW xDrive additionally ensuring on-demand power transmission.
Furthermore, BMW sets new impulses in the premium mid-range class
with the first Sports Activity Coupe in this vehicle segment. The BMW
X4 launched in 2014 combines the typical characteristics of a BMW X
model with the sportingly elegant contours of a coupe of the brand.
This model combines driving pleasure, sophistication and modern
functionality in an inimitable way. The BMW X4 is offered with a
choice of six engine variants and equipped as standard with BMW xDrive.
In top form at the peak of the segment: The new BMW X5 and the
new BMW X6.
15 years after the premiere of the first
edition, the BMW X5 is already continuing the success story of the
Sports Activity Vehicle in its third generation. The new model is
once again the benchmark of driving pleasure, efficiency, powerful
design, versatility and luxury within the segment once established
by BMW. The latest edition of the SAV is optionally available with
seven seats. With the BMW X5 sDrive25d, a particularly efficient
model variant featuring rear-wheel drive is being offered for the
first time. Straight away, the new BMW X5 was winner of the
“Goldene Lenkrad” awarded by “Auto Bild” and “Bild am Sonntag”,
repeating the success already achieved by the first generation in
2001.
The latest edition to the family of BMW X models is the new BMW X6.
The second generation of the Sports Activity Coupe presents itself
with increased design presence and enhanced sportiness as well as with
a luxurious interior ambience and innovative equipment features.
Optionally available adaptive suspension packages ensure – as with the
BMW X5 – sportiness and made-to-measure comfort. Like the standard
equipment options, the range of driver assistant systems and mobility
services from BMW ConnectedDrive has been significantly extended.
Further information on official fuel consumption figures,
specific CO2 emission values and the electric power consumption of
new passenger cars are included in the following guideline:
"Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den
Stromverbrauch neuer Personenkraftwagen" (Guideline for fuel
consumption, CO2 emissions and electric power consumption of new
passenger cars), which can be obtained from all dealerships, from the
Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at
http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.
LeitfadenCO2 (Guideline CO2) (PDF ‒ 2.7 MB)