BMW Motorrad presents the strongest sales result in company history.
Fri Jan 17 09:00:00 CET 2025Press Release
210.408 bikes from BMW were sold worldwide in 2024.
210.408 bikes from BMW were sold worldwide in 2024.
With two world championships, two factory teams, six factory riders, a new generation of the BMW M 1000 RR, and a big racing family, BMW Motorrad Motorsport officially kicked off the 2025 season in the FIM Superbike World Championship (WorldSBK) and the FIM Endurance World Championship (FIM EWC) with a season launch event in Berlin (GER).
Familiar names and a strong new addition as the rider lineup for the BMW Motorrad World Endurance Team for the 2025 FIM Endurance World Championship (FIM EWC) is set. South African Steven Odendaal will join the regular riders Markus Reiterberger (GER) and Sylvain Guintoli (FRA). Estonian Hannes Soomer will also be ready again as the fourth rider for the 2025 season.
Just a few weeks after announcing the Hypercar line-up, the GT drivers who will represent BMW M Motorsport in 2025 in the FIA World Endurance Championship (FIA WEC) and the IMSA WeatherTech SportsCar Championship (IMSA series) have been confirmed.
+++ The new display and operating concept will be introduced across all new BMW models from the end of 2025 +++ Consistent driver focus, information distribution and ergonomics +++ New BMW Operating System X provides intelligent software basis, ensuring extensive scope for personalisation and wide spread of digital functionality +++
Sales increase for the 13th consecutive year to 206,582 vehicles in the 2024 fiscal year. The all-electric BMW i4 M50 remains the best-selling model. The high-performance models BMW M2, BMW M3 Touring, and BMW XM are the biggest growth drivers.
+++ Nicolas Peter will be proposed for election to the Supervisory Board at the 2025 Annual General Meeting. +++ Norbert Reithofer is not running for re-election after two terms of office. +++
+++ Emotionally engaging BMW festive campaign “Das Geschenk” (The Gift) brings pure joy to the screen +++ Classic BMW 1500 is the “sleeper star” of the film +++ Neat use of social media maximises reach and engagement +++
Just a few weeks after announcing the Hypercar line-up, the GT drivers who will represent BMW M Motorsport in 2025 in the FIA World Endurance Championship (FIA WEC) and the IMSA WeatherTech SportsCar Championship (IMSA series) have been confirmed.
Kith Founder, CEO and Creative Director, Ronnie Fieg creates limited edition of the first electrified high-performance model from BMW M GmbH and a unique one-off of the historic BMW M1 +++ World premiere of 2025 BMW XM Kith Concept at Art Basel Miami Beach +++
Their motto was: Anyone who doesn't believe in miracles is not a realist. Paddy Hopkirk made the British small car a motorsport legend with his overall victory in the Monte Carlo Rally 60 years ago - Timo Mäkinen and Rauno Aaltonen repeated the triumph in 1965 and 1967. Successes that shook up the sports establishment and changed and shaped the MINI brand until today.
+++ Global awareness campaign interprets classical brand values through the lens of electric mobility +++ Hero film – soundtracked by hit single “Beautiful Things” – and numerous multimedia releases showcase the brand’s multi-faceted e-mobility portfolio +++ Branding activities focus on the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX +++
Sales increase for the 13th consecutive year to 206,582 vehicles in the 2024 fiscal year. The all-electric BMW i4 M50 remains the best-selling model. The high-performance models BMW M2, BMW M3 Touring, and BMW XM are the biggest growth drivers.
+++ Long-term partnership with SK tes +++ High-voltage batteries to be recycled, with the reclaimed secondary raw materials fed back into the value chain +++ Closed loop for cobalt, nickel and lithium +++ Global rollout on cards +++
The new BMW M4 GT3 EVO passed its first major test with flying colours. In its racing debut at the 24H Dubai (UAE), the BMW M Motorsport new GT3 flagship celebrated overall victory as well as a class win. After 24 hours of racing, AlManar Racing by Team WRT clinched a commanding victory with the #777 BMW M4 GT3 EVO.
The BMW M Motorsport works driver line-up receives additional reinforcement at the beginning of 2025. 22-year-old Belgian Ugo de Wilde will compete in races driving the BMW M4 GT3 EVO starting from the upcoming season. His participation includes races in the Fanatec GT World Challenge Europe powered by AWS, among others.
BMW M Motorsport and iRacing will launch a completely new type of cooperation in the 2025 virtual racing season: As “Official Safety Car Partner”, BMW M Motorsport will provide the lead car at some of the largest races on the realistic simulation platform. The car in use will be the BMW M2 CS Racing, which has been available free of charge for all iRacing users as an entry-level model since December.
+++ The new display and operating concept will be introduced across all new BMW models from the end of 2025 +++ Consistent driver focus, information distribution and ergonomics +++ New BMW Operating System X provides intelligent software basis, ensuring extensive scope for personalisation and wide spread of digital functionality +++
+++ Top talents vote BMW Group into first place again +++ Global trend +++
Starting in the 2025 season, the name Van der Linde will appear twice at BMW M Motorsport. Kelvin van der Linde (RSA) will become a BMW M works driver, following in the footsteps of his brother Sheldon, who has been part of the racing family since 2019.
+++ The 2024 BMW Championship 2024 at Castle Pines Golf Club (Denver, Colorado) makes a record-setting contribution for education +++ Since 2007, the playoff event has contributed more than $60 million for college scholarships +++ BMW Championship becomes first PGA TOUR event to be named “Tournament of the Year” six times +++
+++ Corporate Communications and Governmental Affairs at BMW AG to restructure management team at departmental level with effect from 1 January 2025 +++
+++ First-ever BMW Panoramic iDrive will define the in-vehicle experience of BMW’s forthcoming “Neue Klasse” – or, “New Class” of vehicles –, which is set to launch in late 2025 +++ Iconic US-based comedian Tim Meadows will host the BMW Press Conference on Tuesday, January 7th at 8:30 a.m. PST. +++
BMW M Motorsport looks back on an intense 2024 season that, in addition to victories, titles, and podium finishes, has produced some other impressive figures. The three current race cars, the BMW M Hybrid V8, the BMW M4 GT3, and the BMW M4 GT4, together celebrated 215 wins, completed more than 1,000 races, and covered over one million kilometres.
Federico Izzo takes over as Head of MINI region Europe. +++ Ulrike von Mirbach assumes responsibility for brand management and marketing of the MINI brand worldwide.
+++ More than a third of BMWs produced in Regensburg are electrified this year +++ Plant Director Armin Ebner: “Regensburg meets growth forecast for EV production” – Annual production 2024 in total: well over 330,000 units +++
+++ Partnership aims to enhance driver health and well-being +++ BMW vehicles’ advanced sensors, actuators, and high-performance computing create an optimal platform for innovation +++ Collaboration begins with joint research projects +++
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