+++ Global awareness campaign interprets classical brand values through the lens of electric mobility +++ Hero film – soundtracked by hit single “Beautiful Things” – and numerous multimedia releases showcase the brand’s multi-faceted e-mobility portfolio +++ Branding activities focus on the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX +++
+++ Multi-channel communications content highlights technology and design of range-topping models amid breathtaking scenery +++ BMW 7 Series, BMW 8 Series, BMW X7 and BMW XM take starring roles in show of exclusive driving pleasure +++ International launch on YouTube and Instagram +++ TV commercials, outdoor and print advertising to follow +++
+++ Eighth model generation of the world's most successful business sedan wins over international expert jury +++ Dynamic potency, majestic long-distance comfort and digital innovations make a compelling combination during extensive test drives +++ Ninth title win in total for BMW in this prestigious competition +++
+++ BMW offers special training programmes for professional drivers of special protection vehicles +++ Realistic training scenarios with crash manoeuvres and pyrotechnics +++ Current portfolio of special protection vehicles includes the all-electric BMW i7 Protection, the BMW 7 Series Protection and the BMW X5 Protection VR6 +++
+++ Tribute to BMW Art Car by Esther Mahlangu +++ World premiere at Frieze Los Angeles +++ Colour-change technology reinterprets distinctive ornamentation +++ Complex colours and patterns showcase future potential for customised vehicles +++
2024 begins with a fresh stream of awards for the Munich-based premium carmaker: In the renowned “Best Cars” readers’ survey conducted by automotive magazine “auto, motor und sport”, two current BMW models headed their respective vehicle categories. New BMW 5 Series Sedan is named “Women's Worldwide Car of the Year” in the “Large Car” category at the first attempt.
+++ ACADEMY AWARD® Winning Actor Christopher Walken Stars in a New 60-Second Spot Dedicated to Icons (and Their Imitators) +++ Special Cameo Appearance by GRAMMY® Award Winning Global Superstar and Super Bowl LVIII Half Time Show Headliner, USHER +++
+++ Start of sales for the third fully electric model variant of the new BMW 5 Series Sedan +++ Additional drive system variants for the fully electric BMW iX2, the BMW X2 and the BMW XM +++ Highway Assistant now also available for the BMW 7 Series, BMW XM, BMW iX, BMW X5, BMW X6 and BMW X7 +++ Upgraded smartphone integration for vehicles with BMW Operating System 9 and optimised display of charging stations +++ Extended functionality for My BMW App +++ ...
Following the initial sales launch in South Korea, the new BMW 5 Series Sedan and the first BMW i5 Sedan are now coming to dealers in Germany and numerous other markets. The new BMW 5 Series Touring will be available with the same range of drives from spring 2024.
The BMW X2 is the car that first introduced the vehicle concept of a Sports Activity Coupé (SAC) for the premium compact segment. And now the even more distinctive, even sportier and even more forward-looking second generation is taking to the stage. Significantly larger dimensions and a pronounced coupé silhouette clearly showcase in its exterior design the development leap taken by the new BMW X2.
+++ World premiere for the all-new BMW X2 and all-electric BMW iX2 +++ BMW Vision Neue Klasse makes its Asian debut and points the way to a new era of individual mobility +++ BMW ConnectedDrive Upgrades, video streaming and in-car gaming are among the highlight digital user experiences +++ BMW iX5 Hydrogen showcases its potential as an additional option alongside battery electric drive systems +++
Customers can experience locally emission-free driving pleasure even more economically. The second fully electric model variant of the compact Sports Activity Vehicle features the new BMW iDrive with "QuickSelect".
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CO2 emission information.
Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.
All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.
