The movie shows the development process of the BMW Concept Ninety, which is a cooperation of BMW Motorrad and the well known customizer Roland Sands. It begins with showing the roots as seeing Edgar Heinrich riding the BMW R 90 S and ends with spectacular riding scenes of the BMW Concept Ninety. The mid part - the core of the movie - talks about the cooperation between BMW Motorrad Design in Munich and Roland Sands Design in California. It accompanies the doer of this project at work, while producing the bike with every bit of their heart and soul.

THE ONE WORLD ONE R 1200 GS TOUR THE RIDE OF YOUR LIFE (Soundbites of Rick Yune, Adrien Brody, Charly Boorman) / THE NEW BMW R 1200 GS IN KENYA / A JURY OF MOTORBIKE ENTHUSIATS (Soundbites of Adrien Brody, Charly Boorman, Jutta Kleinschmidt, Rick Yune) / WHAT IS THE JURY LOOKING FOR? (Soundbites of Charly Boorman, Adrien Brody) / THE RIDE OF THEIR LIFES (Soundbites of Jutta Kleinschmidt, Adrien Brody) / ADDITIONAL FOOTAGE OF JURY: Charly Boorman, Jutta Kleinschmidt and Adrien Brody on R 1200 GS, Rick Yune getting photographed on R 1200 GS, All Jury Members signing R 1200 GS / WHAT ELSE? (Soundbites of Charly Boorman, Rick Yune, Outtake Charly Boorman).

Design explanation of the MINI Paul Smith Edition