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PressClub USA · Article.
BMW Motorrad presents the BMW CE 02 x VAGABUND.
Mon Aug 05 17:00:00 CEST 2024 Press Release
BMW CE 02 Custom eParkourer by Vagabund Moto GmbH and BMW Motorrad Austria.
Press Contact.
Oleg Satanovsky
BMW Group
Tel: +1-201-307-3755
Fax: +1-201-573-8416
send an e-mail
Author.
Damien Cagnart
BMW Group
Related Links.
Munich/Graz/Salzburg. While the international
customizing scene around BMW Motorrad focuses primarily on the BMW
Motorrad Heritage models BMW R 18 and
BMW R 12 nineT with
inspiring creativity, high levels of craftsmanship and new ideas,
Austria has now developed an extraordinary project based on the BMW CE
02. In collaboration with BMW Motorrad Austria in Salzburg, the Design
& Makers Studio VAGABUND in Graz created the BMW CE 02 x VAGABUND
— a stylish eParkourer based on the BMW CE 02 for urban areas.
“We were immediately in love when we saw the CE 02 for the first
time at the BMW Motorrad Days in Berlin. The overall design of the CE
02 was simply a “perfect match” for us, as we at VAGABUND are always
trying to break new ground and reinterpret existing products in our
own way. In this project, we would define the general design approach
as a “retro-future.” We tried to combine the very futuristic original
design with some retro vibes and thus give the viewer a familiar
feeling,” Paul Brauchart, founder and managing director of Vagabund
Moto GmbH, explains the philosophy behind the project.
Futuristic design meets retro vibes.
The custom
bike Made in Austria not only impresses with its unique, futuristic
design, but also with various functional “retro” elements, which were
designed in a modern, fresh way and with a focus on a young target
group. For example, the musical integration of the “OB-4 Magic Radio”
from “Teenage Engineering” underlines the young and creative
philosophy of custom bikes. The “electric exhaust” serves as a
practical style element and visual highlight. This offers space for an
umbrella. Design elements such as the running board with skateboard
grip tape reflect the sporty, urban eParkourer style.
BMW Motorrad and VAGABUND create another absolute eye-catcher
with the custom bike's 3.6 meter high packaging. This is part of the
overall concept.
Disclaimer.
The vehicles shown may be modified and equipped with accessories
from third-party suppliers and/or own components that are neither
manufactured, sold nor tested by BMW. BMW does not guarantee the
modifications (including the installation, properties and use of the
accessories shown). ATTENTION: Modifying series vehicles (including
the installation and use of third-party and proprietary components)
may impair driving characteristics! Driving our vehicles in modified
condition is at your own risk.
You will find press material on BMW motorcycles in the BMW Group
PressClub at www.press.bmwgroup.com.
In case of queries, please contact:
Damien Cagnart, Spokesperson BMW Motorrad
Tel:
+49-89-382-95806, Damien.Cagnart@bmw.de
Tim Diehl-Thiele, Head of Communications BMW
Motorrad
Telephone: +49-151-601-57505, Tim.Diehl-Thiele@bmw.de
Web: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises over 30 production sites worldwide; the company has
a global sales network in more than 140 countries.
In 2023, the BMW Group sold over 2.55 million passenger vehicles
and more than 209,000 motorcycles worldwide. The profit before tax in
the financial year 2023 was € 17.1 billion on revenues amounting to €
155.5 billion. As of 31 December 2023, the BMW Group had a workforce
of 154,950 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all
products.
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