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The new display and operating system will be available in
the Neue Klasse from 2025.
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BMW Panoramic Vision enhancing BMW driver orientation.
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User experience for all passengers.
Woodcliff Lake, NJ – September 2, 2023… With the new
BMW iDrive, BMW is bringing a display and operating concept to the
next vehicle generation which enables a completely new intuitive
interaction paradigm between the driver and vehicle. The next
development leap will follow in the Neue Klasse from 2025. The future
generation of BMW iDrive will transform the vehicle into a digital
experience space. With BMW Panoramic Vision, a new multifunction
steering wheel, the new central display and a new BMW 3D head-up
display as central display and operating elements, the quintessential
BMW user experience is being reinterpreted in all Neue Klasse models.
Logical progression of BMW iDrive with new technologies.
The next technological leap enables a modern, characteristically BMW
interior design with a focus on touch and advanced voice interaction.
BMW iDrive in the Neue Klasse is characterised by four central elements.
BMW Panoramic Vision is based on a completely new
head-up display technology. It projects information at a height
perfectly matched to the driver across the entire width of the windscreen.
BMW Panoramic Vision is complemented by the new BMW 3D
Head-Up Display for active driving situations, which
displays the required information, such as assisted driving or traffic
guidance, with high precision as 3D animations in the driver’s line of sight.
With the new multifunction steering wheel, the
display contents of BMW Panoramic Vision and the BMW 3D head-up
display can be individually controlled according to the principle eyes
on the road, hands on the wheel. Operation is convenient and precise
via the steering wheel buttons, and is enhanced by the active haptic
feedback and multilayer technology.
BMW iDrive in the Neue Klasse focuses on the new central
display with characteristically BMW styling and intuitive
touch function. The matrix backlight technology of the new central
display ensures a high resolution for the displays, vibrant colours
and strong contrast, regardless of the specific light conditions.
The future BMW iDrive will continue to feature the QuickSelect
concept introduced in 2023. The system in the Neue Klasse is based on
a highly integrated software architecture and uses the next generation
of the BMW Operating System. The vehicle’s smart connectivity with the
BMW Cloud as well as the customer’s digital ecosystem creates an
immersive user experience and brings a new dimension to the human-car
interaction. It transforms the vehicles of the Neue Klasse into
digital experience spaces.
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
based in California; a technology office in Silicon Valley and various
other operations throughout the country. BMW Manufacturing Co., LLC
in South Carolina is the BMW Group global center of competence for BMW
X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity
Vehicles as well as the BMW XM. The BMW Group sales organization is
represented in the U.S. through networks of 349 BMW passenger car and
BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104
MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group’s sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.
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Journalist note: Information about BMW Group and its products in the
USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.
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