Woodcliff Lake, NJ – May 19, 2023… BMW is presenting
the world premiere of its BMW Concept Touring Coupé at the opening of
the Concorso d’Eleganza Villa d’Este 2023. The closed two-seater,
which was developed for one-off production, continues the tradition of
legendary BMW classics: a timeless symbol of freedom on four wheels
and the joy of travelling together.
BMW Design has reimagined the traditional body shape of an elegant
sports car, giving the vehicle a shooting brake concept. In the
interior, precisely crafted leather surfaces from Italian manufacturer
Poltrona Frau create a luxurious ambience. The compartment behind the
seats provides ample room to stow luggage for spontaneous trips; the
luggage itself was also exclusively custom-made at the Schedoni
leather workshop in Modena.
One-of-a-kind model pays tribute to the timeless fascination of the
car. The world premiere of the BMW Concept Touring Coupé at the
Concorso d'Eleganza Villa d'Este 2023 places the vehicle in a
historical context. Surrounded by classic motors from automotive
history that have brought joy to their owners and observers alike for
decades, this unique car will be presented in Cernobbio, Italy, as a
tribute to the timeless fascination of the automobile. “The BMW
Concept Touring Coupé celebrates the original Sheer Driving Pleasure,”
says Domagoj Dukec, head of BMW Design. “A highly emotional vehicle
like this shows that the passion for everything that goes into driving
pleasure has been essential through the ages and will be for the future.”
The hand-crafted, one-of-a-kind BMW Concept Touring Coupé unites a
body concept steeped in tradition with the technology of a purist
modern-day sports car. Its proportions and name are reminiscent of the
BMW 328 Touring Coupé that won the Mille Miglia endurance race back in
1940. The functionality of the shooting-brake concept is a nod to the
BMW 02 Series model variants of the early 1970s, which featured
“Touring” in their name to distinguish them from sedans. The styling
of the signets on the rear and inside this unique vehicle was inspired
by the model inscription of this historic predecessor. The BMW Concept
Touring Coupé is powered by the brand's hallmark six-cylinder in-line
engine, with performance characteristics and refinement that confirm
its status as a symbol of pure, unadulterated Sheer Driving Pleasure.
Exterior design: Striking proportions, exclusive details.
The design highlight of the BMW Concept Touring Coupé is its sculpted
rear end. Created from the flowing contours of the roof, which merge
seamlessly with the rear side panels, the shape accentuates the car's
athletic shoulders, while the flat rear window and clearly defined
body surfaces emphasize the vehicle’s solid stance.
Viewed from the side, the BMW-typical interpretation of the
shooting-brake proportions is clearly recognizable. The long bonnet,
streamlined roof contours, and powerful rear section form a
distinctive two-box design, while the elongated side window graphic
with the Hofmeister kink and flared rear wheel arches underline its
sporty elegance.
The Sparkling Lario exterior paintwork was specially created for the
BMW Concept Touring Coupé. With embedded flakes of blue glass, its
grey-brown hues achieve a unique impression of depth. The effect is
completed by silver-bronze accents and the specially designed BMW
kidney grille with longitudinal bars. The exclusive light-alloy
wheels, measuring 20 inches at the front and 21 inches at the rear
axle, provide a logical continuation of these color accents in the
20-spoke radial design. The intricate implementation and discreet
gold-colored surfaces underline the vehicle’s elegant sporty character.
Interior design: Craftsmanship at the highest level.
The interior ambience of the BMW Concept Touring Coupé is defined by
the brand’s usual driver orientation in the cockpit, with maximum
attention to the choice of materials, color scheme and workmanship.
The exclusive bi-color option from Italian leather workshop Poltrona
Frau divides the interior horizontally into two distinct color
segments: In the upper section, a dark brown tone aids concentration
while driving; in the lower section, a light saddle brown brings
comfort and warmth into the interior.
Precise perforations, as well as braided leather straps for the seat
valences and slide bar, highlight the artisan character of the
interior, which combines traditional craftsmanship at the highest
level with modern design principles.
High-quality workmanship and attention to detail also characterize
the luggage designed exclusively for the BMW Concept Touring Coupé by
the long-established Schedoni leather workshop in Modena. The
custom-made set consists of two large and one small weekender bags,
plus a garment bag, all of which are perfectly coordinated with the vehicle.
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
based in California; a technology office in Silicon Valley and various
other operations throughout the country. BMW Manufacturing Co., LLC
in South Carolina is the BMW Group global center of competence for BMW
X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity
Vehicles as well as the BMW XM. The BMW Group sales organization is
represented in the U.S. through networks of 349 BMW passenger car and
BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104
MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group’s sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.
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Journalist note: Information about BMW Group and its products in the
USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.
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