Munich. The next-generation BMW voice assistant will
be built on Alexa technology. This was announced today by Stephan
Durach, Senior Vice-President Connected Company and Development
Technical Operations BMW Group, and Dave Limp, Senior Vice President
of Devices and Services, Amazon, at Amazon’s annual Devices and Services launch event.
“The Alexa technology will enable an even more natural dialogue
between driver and vehicle, so drivers can stay focused on the road.
This will bring the digital experience to an entirely new level,” said
Stephan Durach.
Dave Limp, Amazon, added: “This cooperation with BMW is a great
example of what Alexa Custom Assistant was designed for — to make it
faster and easier for companies to develop custom intelligent
assistants for virtually any device, without the cost and complexity
of building from the ground up.”
Since the introduction of the first BMW voice assistant (BMW
Intelligent Personal Assistant) in 2018, voice interaction has become
an increasingly important part of BMW iDrive. The new BMW voice
assistant will work in cooperation with Alexa, providing customers the
benefits of an intelligent assistant that is the vehicle and services
expert, while Alexa provides the familiar experience many customers
are already using today—such as the ability to control music, remotely
manage their smart home, add items to a shopping list, or check the
weather for the day. Customers can still choose to use either the BMW
voice assistant and Alexa individually, or have both assistants work
alongside each other.
The first vehicles with the new generation of BMW’s voice assistant
will launch within the next two years.
Data protection is a top priority for the BMW Group.
The BMW Group ensures that customer data is protected and processed
in accordance with data privacy requirements by means of established
processes – across all the markets in which the company operates. The
BMW Group and Amazon share the strong commitment to maintaining
customers’ trust and protecting their privacy, including giving them
control over their data.
In the event of enquiries please contact:
BMW Group Corporate Communications
Martin Tholund, Press Spokesperson Digital Car, Electronics and
Digital Vehicle Features, Digital Products and Services
Telephone: +49-151-601-77126
E-mail: Martin.Tholund@bmwgroup.com
Christophe Koenig, Head of BMW Group IT, Digital and Driving
Experience Communications
Telephone: +49-176-601-56097
E-mail: Christophe.Koenig@bmwgroup.com
Internet: www.press.bmwgroup.com/global
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises over 30 production sites
worldwide; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and
more than 194,000 motorcycles worldwide. The profit before tax in the
financial year 2021 was € 16.1 billion on revenues amounting to €
111.2 billion. As of 31 December 2021, the BMW Group had a workforce
of 118,909 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
www.bmwgroup.com
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