BMW of North America to Honor 50 Years of BMW M Both On and Off Track at 60th Rolex 24 At Daytona; BMW M Endurance Challenge Begins IMSA Michelin Pilot Challenge Season on January 28.

Woodcliff Lake, N.J. – Jan. 25, 2022 . . . The 60^th annual Rolex 24 At Daytona weekend will provide a grand stage for the start of the worldwide celebration of the 50^th anniversary of BMW M. Conceived by automotive icon Bob Lutz when he served on the BMW Board as VP Global Sales and Marketing and catalyzed by the hiring of Jochen Neerpasch as the first BMW Motorsport Director, BMW Motorsport GmbH began to officially represent BMW on racetracks throughout the world starting in May of 1972. Five decades later, and a name shortening to BMW M GmbH, the brand continues to thrive on motorsport competition.

Newly minted BMW NA Motorsport Manager Dan Lubin will be making his “first start” at the race as he takes over for Victor Leleu who held the position for close to a decade, steering BMW NA’s professional and customer racing programs to record success.

In  honor of the 50^th, BMW of North America will host an even greater number of events and displays than usual at this year’s twice-around-the-clock classic. In addition to its long-running title sponsorship of the BMW M Endurance Challenge IMSA Michelin Pilot race, BMW of North America will bring a group of significant BMW M road cars to participate in pre-race ceremonies and be highlighted in parade laps before the green flag waves. From a 1980 BMW M1 - the first M-badged car - to a fully electric 2022 BMW i4 M50, the Speedway will echo with the sounds of BMW M Power. In addition to the many BMWs that will be racing on the Daytona International Speedway, including the all-new BMW M Team RLL BMW M4 GT3, three past IMSA-winning BMW’s – the 1975 BMW 3.0 CSL, the 2015 BMW Z4 GTLM and the 2019 Rolex 24 winning BMW M8 GTE -  will be on display in the Rolex 24Heritage Exhibition in the Daytona Fan Zone.

BMW M will once again be title sponsor for the 4-Hour Michelin Pilot Challenge race for GT4 specification race cars. A total of four M4 GT4 race cars run by three race teams will be looking for victory in the BMW M Endurance Challenge on Friday. The sixth-generation BMW M3 and M4 road cars will serve as safety and pace cars for the event and two members of the BMW M management team will serve as the Grand Marshal and Starter for the season opening race.

“Naturally, we are very proud to have played a role in a good portion of the history of BMW Motorsport,” stated Bobby Rahal, BMW M Team RLL Team Principal. “For us, signing with BMW back in 2008 (for the 2009 season) was a huge honor as I’ve said many times – so for us to be part of this 50^th anniversary of BMW M is really something special. I remember when the 3.0 CSL BMWs came to IMSA in 1975 and dominated everything they entered – so it has been very special for us to follow in the footsteps of that program. We are super excited about racing the new M4 GT3. Once again introducing a new race car to BMW fans like we have done with the M3, M6, M8 and Z4. We have been fortunate to have success with each of those cars which makes it exciting to embark on this new project and hopefully have more success with this great new chassis in 2022. It is also going to be a new challenge competing head-to-head with the privateer teams in the GTD Pro class. BMW M Motorsport has assembled another great driver lineup and our drivers will have to give us their best. There are a lot of good drivers in GTD and we’re looking forward to the competition.”

The Rolex 24 At Daytona takes the green flag at 1:40 p.m on Saturday January 29^th.  The four-hour BMW M Endurance Challenge gets the weekend started at 1:35 p.m. Friday, Jan. 22. Both races will be broadcast and rebroadcast on a mixture of NBC channels.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 351 BMW passenger car and BMW Sports Activity Vehicle centers,144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Rahal Letterman Lanigan Racing

BMW’s partner, Rahal Letterman Lanigan Racing, based in Indianapolis, Indiana and co-owned by three-time INDYCAR Champion and 1986 Indianapolis 500 winner Bobby Rahal, former CBS Late Show host David Letterman and Mi-Jack co-owner Mike Lanigan, has been competing for over three decades. Prior to the start of their 31st season of competition in 2022, the team had compiled 54 victories, 66 poles, 222 podium finishes, three series championships (1992, 2010, 2011), claimed two Indianapolis 500 victories (Buddy Rice in 2004, Takuma Sato in 2020) and two Rolex 24 at Daytona victories. In 2009 the team joined BMW of North America to campaign the new BMW M3 in the American Le Mans Series. The following year the team won both the Manufacturer and Team Championships in the GT category and swept all three GT titles - Manufacturer, Team and Driver – in 2011. In 2012, the team finished second in the Team Championship and third in the Manufacturer Championship and in 2013, the team finished second in the Driver, Team and Manufacturer Championship. From 2014 to 2021, BMW Team RLL competed in the GTLM class of the IMSA WeatherTech SportsCar Championship with a two-car program and brought their total to 22 wins – including the 2019 and 2020 Rolex 24 at Daytona endurance races, 28

poles and 94 podium finishes prior to the start of the 2022 season. The team earned second-place finishes in the Manufacturer, Team and Driver championships in 2015 and 2017 and were the 2020 Michelin North American Endurance Champions. For 2022, BMW M Team RLL will compete in the GTD Pro class while simultaneously ramping up for a two-car program in the much-anticipated LMDh class of IMSA for 2023.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com and www.press.bmwgroup.com/usa. 

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