BMW Zagato Roadster

Legendary Design Coupled with Roadster Tradition makes its US debut at Pebble Beach.

Woodcliff Lake, NJ – August 17, 2012 … Barely three months after the sensational premiere of the BMW Zagato Coupé, BMW and Zagato are turning heads again at the 2012 Pebble Beach Concours d’Elegance with the fruits of their latest collaboration. Created in just six week’s worth of lavish handcraftsmanship, the BMW Zagato Roadster represents another masterful example of the traditional coachbuilder’s art and an elegant take on the sporty, masculine marker laid down by the BMW Zagato Coupé.

At the Pebble Beach Concours d’Elegance, this one-of-a-kind automobile is showcased along with the best possible company. Every year connoisseurs and advocates of coachbuilt classics come together on California’s Pacific coastline to appreciate, mull over and be amazed by an array of automotive exotica. One would be hard pressed to find a more appropriate venue for the premiere of the BMW Zagato Roadster.

The next stage of a successful collaboration.  
The decision to launch another collaboration between BMW and Italian coachbuilder Zagato was made shortly after the BMW Zagato Coupé took its first bow. Encouraged by the positive reaction to the Coupé, Adrian van Hooydonk, Senior Vice President BMW Group Design, and Andrea Zagato agreed to take their partnership a step further. On the menu this time would be a Roadster model. “We set ourselves the challenge of preparing the car in time for the renowned Pebble Beach Concours” explains van Hooydonk. The BMW Zagato Roadster was duly conjured up in record haste, with only six weeks separating the first design idea from the finished model. “It was only with the expertise of both companies in the manufacture of high-end one-off cars and another display of outstanding teamwork that we were able to finish the car on schedule,” adds the BMW design czar.

Andrea Zagato picks up on the theme: “Our success in finishing the car in such a short space of time shows what is possible when two successful companies pool their resources” says Zagato. “BMW is a high-achieving carmaker boasting a vast well of knowledge and technical capability in this area. When you combine that with our expertise in the creation of micro-series cars and our streamlined production processes, everything is in place to produce a beautiful model like the BMW Zagato Roadster in double-quick time”.

The design – Italian finesse meets Bavarian roadster tradition.
It quickly became clear that the partnership’s next jointly developed model would be a roadster. Indeed, no other concept embodies the pure fascination of motoring quite like this breed of car. With the roof down, two seats and exceptional performance, it allows the driver to experience dynamic thrills and driving pleasure with all the senses. This exciting blend of BMW and Zagato adds the fineries of the Italian “dolce vita” with its designers succeeding in lending the car its own distinct character without blurring its family ties.

BMW and Zagato can both look back on a long and successful tradition of building roadsters, and the BMW Zagato Roadster sees their respective design DNAs melting into one. There is more to designing a roadster than slicing the roof off a coupé. “This car is not designed only as an elegant convertible, but also as a masculine and extremely dynamic sports car which evokes a powerful driving experience,” says Zagato chief designer Norihiko Harada, describing the design philosophy behind the BMW Zagato Roadster. Like the BMW Zagato Coupé, the Roadster is ready to drive – and intended to be driven at high speeds.

The car’s proportions make no secret of the special driving experience that awaits the driver. The sweeping hood and long wheelbase pin the driver back close to the rear wheels. The driver sits down low in an ultra-sporty position inside the cockpit. The taut hallmark BMW surface treatment and Zagato’s clearly defined distribution of visual mass lend the BMW Zagato Roadster an athletic appearance – poised and eager, demanding to be driven.

Distinctive front-end design.
A low-set kidney grille, complete with intricate z-design grating, as well as focused twin circular headlights and a three-dimensional front apron shape the expressive face of the BMW Zagato Roadster, as designed on the front end of the Coupé. It is this area of the car that provides the stylistic link between the two models, giving both a clear identity, reflecting their family ties while making them easily recognizable.

Overall, the BMW Zagato Roadster’s front end is very three-dimensional, wide and powerfully formed. The nose surges forward dynamically, dipping down close to the road allowing the BMW Zagato Roadster to cut an agile figure, crouching as if about to pounce. The contoured hood extends this aura of dynamism with its sweeping lines and taut surfaces, while a pair of air intakes carved into the hood supply the engine compartment with more air and hints at the brawny powerplant inside. The focused headlights accentuate the car’s driver-oriented character and high-speed concept; the “razorlight” – a precise LED light strip set into the matt surface above the headlights – finishes these elements off with an extra touch of class.

Sitting low between the headlights is Zagato’s take on the BMW kidney grille, featuring matt kidney surrounds. A stand-out detail here – and one shared with the BMW Zagato Coupé – is the use of a large number of small matt-sheen Zagato “z” letters to make up the kidney grating. This arrangement injects added depth into the grating and lays on a high-quality accent for the front end.

Dynamic side view.
The flanks of the BMW Zagato Roadster reflect the extroverted character of its Coupé sibling. Here, the clearly defined distributions of visual mass and eye-catching tail of a Zagato blend with the hallmark surface treatment and use of forms familiar from BMW models. Together, they imbue the BMW Zagato Roadster with a distinctive and athletic allure. The black coloring of the A-pillars allows it to fade into the background and set off the sculpturing of the car’s body even more effectively.

The BMW Zagato Roadster’s silhouette outlines a poised and alert presence, the car’s sweeping hood, long wheelbase, short overhangs and low rear end merging into a taut, sporty whole. The basic choreography of lines and surfaces is similar to that of the BMW Zagato Coupé, but subtle differences are noticeable at the rear. The tail end as a whole places a greater emphasis on elegance than that of the Coupé, which shows a sharper sporting edge. The Roadster’s lines are smoother here and the rear is lower-slung. Plus, a fine additional line forges a visual connection between the sill and the rear apron to round off the rear end design in style.

Another noteworthy detail of the BMW Zagato Roadster are its roll-bars – an important design element of many roadsters and commonly an identifying feature. The roll-bars of the BMW Zagato Roadster are quintessentially Zagato. The designers took their inspiration for these technical components from an aircraft wing and experimented with their mass before settling on a dynamic forward-leaning focus and powerful structure. “The low, dynamic roll-bars, inspired by an airplane wing, are an eye-catcher that makes the BMW Zagato Roadster recognizable from a distance” says Norihiko Harada. Ther brown color gives the roll- bars an even more prominent profile. It allows  the eye to wander further back, and the car’s rump provides a harmonious conclusion to its overall silhouette. Other striking details include the air outlets adorning the Roadster’s flanks, which mirror the form of the hood vents and reproduces their dynamic theme. The silver “z” positioned below the flank vents references the BMW/Zagato collaboration.

A bird’s-eye view of the car highlights the BMW Zagato Roadster’s interpretation of the hallmark Zagato double-bubble roof in the convertible top cover. The cover uses this double-bubble element to extend the lines of the hood all the way to the rear, where it accentuates the muscular proportions of the rear-wheel-drive Roadster. These two roof domes – the “doppia gobba” in local parlance – are a signature feature of Zagato design and can be found on almost every Zagato car.

Sporty yet elegant rear-end design.
The sharply chiseled tail of the BMW Zagato Roadster provides a fine advertisement for the exquisite talents of the Zagato body specialists. The rear end displays a seamless perfection, giving it a feel of quality – like a sculpture cast from a single mold. Here, the high degree of handcraftsmanship within the walls of the Zagato design studio and the company’s vast well of experience in working with surfaces and forms come magnificently to light.

Taken as a whole, the rear of the BMW Zagato Roadster has a very broad, low-slung appearance, giving the car a wide stance and planted muscularity on the road. Like those of its Coupé counterpart, the BMW Zagato Roadster’s rear lights are arranged behind black tinted glass. The glass area extends in a shallow black band around the whole of the rear end, underlining its horizontal geometry. Beneath it, the dark diffuser gives the BMW Zagato Roadster a squat, powerful stance. Exhaust tailpipes positioned towards the outer edges of the rear add further emphasis, their matt finish contributing another flourish of quality. The body-colored surfaces between the tailpipes draw the final lines in the distinctive, low-to-the-road and broad-set looks of the rear end.

Highlights and details.
The unique character of the BMW Zagato Roadster is reflected in even smaller details. The 19-inch light-alloy wheels in classically sporty five-spoke design have a hint of propeller about them, offering a subtle nod to the origins of the two companies: both BMW and Zagato founder Ugo Zagato took an airborne route into automotive construction. The discreetly attractive matt finish of the wheels lends the car extra allure from the side.

A very special highlight of the BMW Zagato Roadster is its paintwork. The exclusive exterior paint finish, a brilliant grey with impressive depth, appears to wrap the car’s body in a cloak of liquid metal. Depending on how the light hits the body, the color spectrum ranges from dark grey to a light silver, bringing the surfaces and forms of the BMW Zagato Roadster to life.

The interplay of exterior and interior.
The open-top nature of a roadster means it is often the interior that catches the eye first. Only later does one’s attention move on to the exterior and the interplay between the exterior and interior. The BMW Zagato Roadster zeroes in on this detail and consciously allows the boundaries between inside and outside to blur.

To this end, the colors and materials marking the transition from interior to exterior exude a special exclusiveness. A strip of brown leather wraps around the interior like a rail to create a visual connection between the inside of the car and it’s exterior. The brown leather extends from the instrument panel over the door sill and around behind the seats, and even incorporates the roll bars. Embracing the driver and passenger like a large protective arm, this leather adornment provides an attractive transition into the otherwise predominantly black interior. The warm shade of brown reappears in various areas of the interior, including the contrast stitching of the seats, the steering wheel and doors, and the center console. The interplay of colors and composition of details bathes the interior of the BMW Zagato Roadster in a sumptuous ambience, while the brown “z” embroidered into the seats is a further clue to its origins.

The interior itself boasts the clear structuring one would expect from BMW and invites the driver to give the machine around him a thorough workout. Details such as the sweeping horizontal lines along the inside of the doors and the full-length center console lend a rarefied sense of exclusivity to the sporty promptings and driver focus of the interior.

Zagato – a coachbuilder with a long tradition.

Founded by Ugo Zagato in 1919 is the only automotive body manufacturer still in independent ownership. From its earliest days, Zagato has taken a minimalist and pared-down approach to its creations, very much in keeping with the Milanese tradition of design. Form takes precedence over details, thanks in part to technical considerations. Body designer Ugo Zagato learned his trade in – among other industries – aviation, where aerodynamics and lightweight construction play a central role. Zagato duly applied these principles rigorously in the construction of cars and soon celebrated a rash of race victories as a body construction partner to Alfa Romeo. The “necessary beauty” of aerodynamics and lightweight construction has come to represent a maxim of design, one that has defined the form of every Zagato since.

Today, with Andrea Zagato and Marella Rivolta-Zagato, becoming the third generation of his family to take his seat at the helm, the company describes itself as a design studio combining the emotion and handcraftsmanship of body construction with the precision of state-of-the-art technology. Zagato follows coachbuilding tradition in developing only the shell of the car and leaving the mechanics of the machine untouched. More than 200 Vmax concepts, special editions and micro-series have been created in this way down the years and find appreciation among connoisseurs and collectors the world over. Indeed, all Zagatos are coveted collector’s items today and worth many times what their original owners paid for them.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 114 MINI passenger car dealers, and 32 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:  www.bmwgroupna.com.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com and www.press.bmwna.com. 

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