BMW 1 Series M Coupe to Pace 49th Annual Rolex 24 at Daytona

Woodcliff Lake, NJ – January 20, 2011… Only 20 days after its world debut at the North American International Auto Show in Detroit, the new BMW 1 Series M Coupe will appear at the Daytona International Speedway as official pace car alongside the legendary BMW M3 for the 49th Rolex 24 At Daytona, January 28th-30th. The 1 Series M Coupe’s arrival at Daytona is one of few special opportunities for fans to see BMW’s newest M model before it goes on sale in May.

“There’s no better way to greet your most enthusiastic fans than from the front of the Rolex 24 field,” said Dan Creed, Vice President of Marketing for BMW of North America. “BMW M is synonymous with motorsport. With six BMW-powered entries in this year’s field and on the 35th anniversary of our overall win, it’s perfect that the new 1 Series M Coupe was chosen as pace car. This will be the first time most fans are able to see our newest M car in action.”

The BMW 1 Series M Coupe pace car will carry an on-board SPEED television camera to give viewers a unique eye on the twice-around-the-clock action. With a 335 horsepower inline-6 engine, a 6-speed manual transmission, and the suspension and brakes from the M3 Competition Package, no modifications to the 1 Series M Coupe will be needed for pace car duty.

This year’s contest marks the 35th anniversary of BMW’s overall win at the classic endurance event. In 1976, Peter Gregg, Brian Redman and John Fitzpatrick drove a BMW CSL to victory. BMW has three class wins at the Rolex 24, a M1 driven by Hans Stuck and Alf Gebhardt took GT1 honors in 1981. The BMW Team PTG M3 scored back-to-back wins in the GT3 class at Daytona in 1997 and 1998. Bill Auberlen and Boris Said were co-drivers in those victories and will team up again this year in the BMW-powered Turner Motorsport M3 Coupe.

Rolex Sports Car Series.

Two race cars expected to be in view at the front of the 2011 field are the No. 01 and 02 BMW powered Daytona Prototypes of Chip Ganassi Racing with Felix Sabates. Finishing second by less than a minute last year, both Ganassi BMWs are sure to contest for overall honors. This year, the team is boosted by a stellar driver lineup that includes BMW of North America driver Joey Hand. Hand will co-drive the No. 01 TELMEX Target BMW Riley with Graham Rahal and defending Rolex Sports Car Series DP champions Scott Pruett and Memo Rojas. Juan Pablo Montoya, Scott Dixon, Dario Franchitti and Jamie McMurray will co-drive the No. 02 car.

A total of four BMW-powered Daytona Prototypes and two BMW-powered GT class cars will compete in the Rolex 24 At Daytona.

The 49th Rolex 24 At Daytona begins at 3:30 p.m. Saturday, January 29. SPEED television will broadcast 14 hours of the race live from 3:00 p.m. to 10: p.m. ET and 9:00 a.m. to 4 p.m. ET Sunday, January 30. A special preview of the race will air at 8:00 p.m. ET Sunday, January 23.

Continental Tire Sports Car Challenge.

On Friday, January 28, more than 20 BMWs will compete in the Grand-Am 200, the opening round of the 2011 Continental Tire Sports Car Challenge. Last season, the BMW M3 won all Grand Sports (GS) class championships, capturing the win at 6 of 10 events. BMW was runner up in the Street Tuner (ST) class. This season will see the ST class feature the pro-racing debut of the BMW 1 Series with two Doran Racing 128i Coupes. The Continental Tire Sports Car Challenge Grand-Am 200 is scheduled to start at 1:30 p.m. Friday, January 28.

2011 BMW Contingency Program for Grand-Am Racers.

BMW of North America has posted a lucrative contingency program for Grand-Am competitors:

* Competitors must comply with all rules stipulated in contingency posting

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 138 BMW motorcycle retailers, 103 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com.

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Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com. 

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