BMW FINANCIAL SERVICES INTRODUCES CREDIT CARDS, CHECKING AND SAVINGS ACCOUNTS

WOODCLIFF LAKE, NEW JERSEY, July 10, 2000...BMW Financial Services NA, LLC (BMW
FS), in another industry-leading roll out, is launching BMW PersonalBanking
with the introduction of two BMW credit cards and a line of personal banking
products, including checking, savings, CDs and money market accounts. Overdraft
protection, free bill payment and bank debit cards also are available.

"We have developed these services for our customers in the U.S. Many people
don't realize it, but BMW began providing consumer banking products and
services in Europe nearly 20 years ago and this aspect of our business has
evolved as demand has grown," said Stefan Krause, President of BMW Financial
Services. "We're confident that BMW drivers will find the same attributes in
our personal finance products as the ones they value most in their vehicles -
responsiveness and outstanding performance."

Most exciting is the introduction of two VISA credit cards - the BMW Ultimate
Card and the BMW Card, both of which offer numerous benefits and rewards.

The BMW Ultimate Card awards points with every purchase that can be redeemed
for rewards designed specifically for BMW drivers. Cardholders can choose from
rewards like free travel virtually anywhere in the world on any major airline
with no blackout dates, rebates on future vehicle loans or leases, additional
miles on a vehicle lease, valuable gift certificates to top retailers, or a
variety of BMW merchandise. Plus, the BMW Ultimate Card comes with the
unsurpassed global travel benefits of a Visa Signature card, including airport
valet service, unlimited access to a 24-hour concierge, $1 million in travel
accident insurance, lost luggage reimbursement, roadside assistance and more.

The BMW Card (coming in August) is a VISA Platinum card that has no annual fee
and provides cardholders with superior protection, value and convenience.
Cardholders earn points with every purchase redeemable for free BMW merchandise.

BMW PersonalBanking customers can manage their accounts 24 hours a day, seven
days a week with on-line banking through BMW's Web site at
www.bmwusa.com/banking or at over 365,000 ATMs worldwide. Accounts are also
accessible by mail and by phone using the toll-free BMW PersonalBanking Access
Line.

In addition to these banking products, BMW FS has built strong relationships
with its customers through other services, including an on-line credit
application, the Performance Loan and the BMW Personal Insurance Program,
offered through the Chubb Insurance Solutions Agency, Inc., an affiliate of
Chubb Group of Insurance Companies. In the future, BMW FS will extend its
banking services with home equity and personal finance loans.

The PersonalBanking products and credit card services are available now to the
1.5 million BMW drivers in the United States through BMW's Web site at
www.bmwusa.com/banking and will be rolled out shortly through BMW dealers
across the United States.

BMW PersonalBanking is offered through the BMW Bank of North America, which was
chartered as an Industrial Loan Corporation in the state of Utah and insured by
the FDIC.

BMW Financial Services NA, LLC was established in 1993 as a captive finance
company to support the North and South American sales and marketing efforts of
BMW, including the newest office in Brazil. With over $11 billion in managed
assets and more than 320,000 automotive lending customers, BMW FS finances over
half of the BMW's sold or leased in the U.S.