BMW OPENS WORLD-CLASS CONFERENCE CENTER

Spartanburg, South Carolina, May 25, 2000...BMW of North America, Inc. has
opened a conference center at the new BMW Performance Center here, providing a
unique and memorable setting for training seminars, corporate conferences or
business meetings.

BMW's Performance Center, home of the BMW Performance Driving School, opened
last year to expand the unique automotive experience BMW offers in upstate
South Carolina. At one location, a visitor can tour a $1.3 billion
state-of-the-art manufacturing facility, browse the Zentrum museum showcasing
more than 75 years of BMW automotive and motorcycle history, and enroll in one
of several driving instruction programs.

The staff of the BMW Performance Center can assist with the traditional aspects
of meeting planning, including conference logistics, arrangements for
accommodations and visits to nearby attractions. In addition, they can
incorporate team-building exercises and driving programs into the program.

"The combination of a driving school and conference center promotes
unforgettable meetings that both educate and invigorate the participants,"
notes Tom Troy, BMW Performance Center Manager.

The award-winning BMW Performance Center has the flexibility to host a variety
of group sizes, ranging from just a few people to as many as 300. The meeting
rooms were designed with the business audience in mind. Each conference room
has multiple power outlets and modem plugs, facilitating quick and easy laptop
setup, and there are T1 lines for fast Internet access. Groups interested in
multi-day programs can choose from several nearby hotels.

When it comes time to "refuel," however, conference guests have no reason to
leave the property. The BMW Performance Center has on-site catering facilities
and a staff capable of creating and serving meals ranging from buffets to
five-star banquets. Clients have the option of either eating indoors in the
spacious, airy dining area or outdoors on the patio.

Several major corporations have already run successful meetings at the BMW
Performance Center. "Our experience at the BMW Performance Center couldn't have
been better," says Debi Bova, Business Development Manager, Xerox Caribbean
Region. "We held a week-long sales meeting in Greenville for our Caribbean
dealers. The day we spent doing team building exercises at the BMW Performance
Center was listed as one of the highlights on the evaluations at the end of the
week."

"BMW's professionalism and brand image made this visit special," notes Bob
Schaffner, Training Manager, Michelin Americas Small Tires. "We are quite
pleased with the creative exercises BMW's team arranged for our group of
managers and selected customers."

BMW IN AMERICA

BMW entered the U.S. market in 1975. Since then, the company has grown to
include marketing, sales and financial service organizations in the United
States; a South Carolina manufacturing operation; a design firm in California;
a technology office in Palo Alto and various other operations throughout the
country. BMW is represented in the U.S. through a network of more than 340 car,
300 Sports Activity Vehicle and 160 motorcycle retailers. BMW US Holding Corp.,
the Group's headquarters for North, Central and South America, is located in
Woodcliff Lake, New Jersey. Information about BMW products is available to
consumers via the World Wide Web on the BMW homepage. The address is:
http://www.bmwusa.com.

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.