BAVARIA IN A BMW - BURT WOLF TAKES TV VIEWERS ON THE ULTIMATE EUROPEAN ROAD TRIP

It just might be the perfect European vacation: touring through the heart of
Bavaria while taking in stately castles, quaint villages and breathtaking
scenery through the open roof of a brand new BMW convertible. And when you're
through, you can take the BMW home with you.

It may sound too good to be true, but cuisine and travel expert Burt Wolf is
about to show us how it's done. On an upcoming episode of his acclaimed public
television series, "Burt Wolf: Travels and Traditions," Wolf will get behind
the wheel of a BMW M3 convertible and show viewers some of the most scenic and
historic parts of Bavaria. In the process, Wolf demonstrates some of the most
rewarding benefits of BMW's European Delivery program. This increasingly
popular purchase option allows BMW customers in America to buy a new car from
their local BMW center, pick it up at BMW's Munich, Germany delivery center and
have it shipped home to the U.S. after a tour of Europe.

Wolf begins his trip - which will be broadcast on public broadcasting stations
across the country beginning Saturday, April 3 - in the cultural center of
Munich. He showcases some of the best art, architecture and culinary
experiences the city has to offer and visits the BMW Museum to learn about the
company's traditions and history of innovation. Wolf also profiles BMW's
Munich production facility and delivery center, where he slides into an M3
convertible. He proceeds into the Bavarian countryside on the German autobahn,
visiting beautiful palaces, medieval castles and charming villages along the
way.

Wolf's travel experience mirrors that of an increasing number of BMW buyers who
are combining their passion for BMWs with their passion for exploring Europe.
BMW's European Delivery Program can help people "live out the dream of
performance, adventure and romance, surrounded by some of Europe's most
beautiful scenery," according to Wolf.

This episode of "Burt Wolf: Travels and Traditions" has been distributed to
public broadcasting stations nationwide. Local public broadcasting stations
will schedule air times during the current broadcast season in accordance with
their specific programming requirements. In most markets, "Burt Wolf: Travels
and Traditions" runs each week at a predetermined time, and each episode
typically airs several times. Individuals interested in seeing the program
should check local listings or call their local public broadcasting station.

BMW entered the North American market in 1975. Since then, the company has
grown to include marketing, sales and financial service organizations in the
United States and Canada; a South Carolina manufacturing operation; a design
firm in California; a technology office in Silicon Valley; and various other
operations throughout the U.S. and Canada. BMW is represented in North America
through a network of more than 375 automobile and 190 motorcycle retailers in
the United States and Canada. BMW (US) Holding Corp., the brand's North
American headquarters, is located in Woodcliff Lake, New Jersey.