BMW ANNOUNCES PRICING FOR ITS 2000 X5 SPORTS ACTIVITY VEHICLE

WOODCLIFF LAKE, N.J., August 25, 1999. BMW of North America, Inc. has announced
the price of its all-new Sports Activity Vehicle, which will go on sale late
this year. The 2000 BMW X5 4.4i will have a manufacturer's suggested retail
price, including shipping and handling, of $49,970.

The V8 powered X5 4.4i represents the top of the SAV line. It will be joined
by an in-line six cylinder model next spring.

Sophisticated Configurator Allows Potential BuyersTo "Build" Their Own X5 On
Line

As the manufacturing process gears up at the factory, virtual production of the
newest BMW will be available soon on desktop computers across the country.
With the help of advanced interactive technology, customers can click into
BMW's "Virtual Center" at www.bmwusa.com, select the X5, and "build" their own
vehicle.
Visitors to the Virtual Center may choose interior and exterior colors, select
individually-priced options from BMW's integrated Navigation System to Xenon
headlights, and choose vehicle upgrades such as the "Sport" and "Activity"
packages. As options and packages are added, the program updates the vehicle's
retail price and even allows the user to view enlarged images of their
personalized vehicle from the front, side and rear. Finally, the enthusiast
can save the X5 of his or her dreams or submit it to a BMW center to place an
order.

Any Road, Any Time, Any Reason: A New Breed of BMW

The X5's unitized body, Dynamic Stability Control and overall handling make the
drive unmistakably BMW. However, the vehicle's dimensions, suspension and
all-wheel-drive capability clearly separate the X5 from anything the German
auto manufacturer has ever brought to market. The X5, by its very nature,
represents a technological evolution for the BMW marque and an entirely unique
driving experience in the segment.

BMW engineers have a long history of designing vehicles which meet exacting
standards for driving performance, safety and luxury. They were no less
careful with the X5. Starting with a clean sheet of paper, designers took the
best concepts from BMW sedans and applied them to the revolutionary Sports
Activity Vehicle blueprint. The result is the first vehicle that brings the
marque's passion for performance to a vehicle that can take you - and all your
gear - on any road, any time, any reason.

Shorter than a 5 Series, wider than a 7 Series, with more ground clearance than
any other BMW, the X5 packs utility into a nimble vehicle. Following are some
of the technological advances which make the X5 unique:

* BMW Head Protection System - The world's first system specifically designed
to help protect the heads of occupants in side impacts. In recognition of this
remarkable protection BMW was named the "Safe Car of the Millennium" by the
International Brain Injury Association. HPS works in conjunction with front
door-mounted side airbags and 2-stage front Smart Airbags to provide the
optimum in occupant protection.
* Dynamic Stability Control - The latest version of BMW's electronic stability
enhancement system, DSC-X, was designed specifically for the X5. DSC-X greatly
enhances stability and traction on all types of road surfaces.
* Hill Descent Control - HDC engages with the push of a button to help ensure a
constant speed on steep downhill declines and maintain grip on slippery slopes.
* Dynamic Brake Control - Increases braking pressure during an emergency stop.
* Advanced Independent Suspension with Unitized Body Construction - Both
combine to offer the highest levels of handling, stability and control without
sacrificing ride comfort or maneuverability.
* Massive Disc Brakes - 13.1 inch ventilated front discs and 12.8 inch solid
rear discs provide reassuring stopping power under even the most extreme
conditions.

An array of options will allow owners to individualize their X5. Like other
BMW models the X5 will be available with a Sport Package. Priced at $2,470 it
includes 19 x 9.0 inch front and 19 x 10.0 inch rear cast alloy wheels,
255/50R-19 front / 285/45R-19 rear performance-rated tires, sport suspension
calibration, 8-way power sport seats with manual thigh support, shadowline
trim, titanium-colored grill insert, black chrome exhaust pipes and white
turn-signal lenses. Also available is an "Activity Package" which includes a
high-pressure headlight cleaning system, rain-sensing windshield wipers,
three-stage heated front seats and a ski bag. It will be offered at $850.
Unique in its class, the X5 offers options such as Xenon headlights, BMW
integrated Navigation System, Park Distance Control and retractable load
floor. Similar to other BMW's, X5 options will include in-dash CD player,
heated steering wheel, self-dimming interior and exterior mirrors, advanced
on-board computer, premium audio system with D
igital Sound Processing, moonroof and lumbar support.

BMW entered the North American market in 1975. Since then, the company has
grown to include marketing, sales and financial service organizations in the
United States and Canada; a South Carolina manufacturing operation; a design
firm in California; a technology office in Palo Alto; and various other
operations throughout the U.S. and Canada. BMW is represented in North America
through a network of more than 375 automobile and 190 motorcycle retailers in
the United States and Canada. BMW (US) Holding Corp., the company's North
American headquarters, is located in Woodcliff Lake, New Jersey.