BMW ZENTRUM HOURS CHANGE TO OFFER MORE FACTORY TOURS

Spartanburg, S.C. - The BMW Zentrum will change its days of operation effective
April 2.

The Zentrum will now be open to the public Monday through Friday from 9:30 a.m.
to 5:30 p.m., rather than Tuesday through Saturday. This change allows the
Zentrum to be more available to its visitors by offering an additional day of
guided factory tours.

Factory tours are available at 9:45 a.m., 10 a.m., 12:45 p.m., 1 p.m., 2:45
p.m. and 3 p.m. and leave from the BMW Zentrum located on the BMW Manufacturing
grounds. Reservations are required.

Tours are $5.00. Students and BMW Car Club of America members can take a tour
for $3.50. Tour visitors must be 12 years of age or older and wear closed-toe
and closed-heel shoes. To schedule a factory tour call 1-888-TOUR-BMW
(868-7269).

Entrance into the Zentrum is free and offers visitors a chance to experience
the passion that lies behind each BMW through historical exhibits of early and
modern BMW cars, motorcycles, and race cars. It also contains an auditorium for
meetings and events, a café, and a gift shop containing the latest in BMW
gear.

For more information on scheduling a factory tour, or renting the Zentrum for
meetings and/or events, please visit the BMW Zentrum website at
www.bmwzentrum.com

BMW Manufacturing Co. is a BMW Group company. Its website address is
www.bmwusfactory.com. In addition to the South Carolina manufacturing facility,
BMW's North American companies include sales, marketing, design and financial
services operation in the United States, Mexico and Canada, as well as
throughout Latin America.