THE ALL-NEW BMW M3 COUPE

M3 Coupe Comes to America in 2008

Woodcliff Lake, NJ - October 1, 2007... BMW once again proves there is nothing
inherently slow about evolution with the introduction of the 2008 M3 Coupe,
fourth in the line of compact sport coupes which set the standard in minimizing
any compromises between race-inspired performance and luxury and convenience.
Sharing the high-revving 414-horsepower V8 and balanced chassis designed to be
"faster than its engine," the motorsports arm of the German automaker, BMW M
GmbH, will offer next spring the most powerful, best performing series
production M3 to the North American market.

Racing provided the reason for the original M3's 1986 creation as the company
had to produce road-going homologation versions of its 3 Series Coupe to enter
the motorsports version in the German Touring Car Championship. Popularity,
proven by strong sales demands, provided the impetus to continue developing the
M3, making it both a better performer and more inviting road car as it evolved
along with the underlying 3 Series, the company's most popular, upon which it
is based.

In 1988 North Americans received their first taste of the high-rpm, naturally
aspirated 2.3-liter four-cylinder M3 Coupe's 192-hp and thus was born a legend
on this side of the Atlantic. The next generation arrived in 1995 with a
3.0-liter (and later, 3.2-liter) 240-hp inline-six powerplant. In 1997 the
first M3 Sedan joined the family and the first M3 Convertible followed shortly
thereafter. The most-recent version, available from 2001-2006 as either a
coupe or convertible, again was offered with six-cylinder power, this time
providing 333 hp from its 3.2 liters. This vehicle was BMW's first use of SMG
(Sequential Manual Gearbox) for the U.S. market.

The all-new 2008 M3 Coupe and M3 Sedan, arriving in spring 2008, will feature
the first V8 in a series-production BMW M3. It will also feature
driver-adjustable settings for crucial dynamic controls encompassing engine
response, steering, damping and stability (with an available
steering-wheel-mounted "MDrive" button to store the preferences) and a
sumptuous interior which can be optimized to the driver's desires including the
comprehensive entertainment/navigation system operated through BMW's latest
iDrive controller.

Lightweight, efficient V8 at the heart of the BMW M3

The move to eight cylinders in the fourth generation BMW M3 provides a
powerplant offering the seemingly disparate characteristics of more power,
increased efficiency and reduced weight when compared with the previous
six-cylinder M3 engine. Displacing 3,999 cubic centimeters (4.0 liters), the
new light-alloy engine produces 414 hp at 8,300 rpm and 295 pounds-feet of
torque at 3,900 rpm with 85 percent of the maximum torque available
consistently through 6,500 rpm. This power output represents a 15-percent
increase over the six-cylinder from the last generation M3 and it comes with an
eight-percent fuel-economy improvement when compared to its predecessor.
Compression ratio is dialed in to 12.0:1 and redline is set at 8,400 rpm.

The V8-power unit within the engine compartment of the new BMW M3 Coupe boasts
the company's variable double-VANOS camshaft management. Offering extremely
fast and responsive valve timing, this technology reduces charge cycle losses
and improves the output, torque and response of the engine, with a positive
influence on fuel economy and emission management.

A separate throttle butterfly for each cylinder - eight in this instance - is a
feature adapted from BMW M's racing heritage and provides immediate reaction to
the gas pedal at all times. Two stepper motors operate the four throttle
butterflies on each row of cylinders, giving the engine a particularly
sensitive response at low speeds together with an immediate reaction whenever
the driver presses down the accelerator for extra power and performance.

A volume flow-controlled, pendulum-slide cell pump supplies the engine with
lubricating oil, delivering the quantity required by the engine. Wet sump oil
lubrication, optimized for dynamic performance, ensures consistent oil supply
to the high-rpm engine at all times, particularly in extreme braking maneuvers.
The system features two oil sumps-a small oil sump in front of the front axle
subframe and a large oil sump behind it.

A new, comprehensive electronic management system coordinates all engine
functions with optimum efficiency and maximizes operational integration with
the clutch, gearbox, steering and brakes. In addition, the engine control unit
performs a wide range of on-board diagnosis functions and masterminds the
ancillary engine units.

A highlight of the engine management system is the use of ion-current
technology to determine engine knock as well as misfire and poor combustion
events within the cylinders. Contrary to conventional methods, this monitoring
and control function is performed precisely where the phenomena occurs-within
the combustion chambers. The spark plug in each cylinder senses and controls
the risk of knocking, at the same time monitoring the correct ignition and
recognizing any misfiring. In other words, the spark plug acts as an actuator
for the ignition and as a sensor monitoring the combustion process, and is
therefore able to distinguish between a misfire and poor combustion. This dual
function of the spark plugs facilitates the diagnostic procedures required in
service and maintenance.

And the increased performance with better economy comes from the lightweight
engine. At 445 pounds, it is seven percent or 33 pounds lighter than the
previous model's Inline-6. Lightweight components do not stop with the alloy
engine block. The crankcase is made of a special aluminum-silicon alloy
eliminating the need for cylinder liners. Despite the need to resist high
combustion pressures and engine speeds-this is the "fastest" production engine
ever produced by BMW as it can reach 8,400 rpm-the engineers managed to keep
the compact and rigid crankshaft weight down to 44 pounds.

Manual transmission, twin-disc clutch and Variable M Differential Lock

Power from the BMW M3 Coupe's V8 is transmitted to the rear wheels through a
close-ratio six-speed manual gearbox. The performance parameters of the M3
dictated heat management as a key design factor for both the transmission and
clutch. The transmission features integrated temperature-dependent oil cooling
management, while internal ventilation maximizes heat dissipation for the
twin-disc clutch.

The new final drive comes with a Variable M Differential Lock generating up to
100 percent locking action with fully variable action whenever required,
ensuring optimum traction on all road surfaces. Responding to differences in
speed between the right and left rear wheel, the Variable M Differential Lock
also offers ideal support further enhancing the positive features and
characteristics of rear-wheel drive.

Engineering a chassis which is "faster than the engine"

Providing sure-footed responsive handling for a high-performance, powerful and
luxurious coupe, while keeping mass under control, presented numerous
challenges for the BMW M3's engineers. The result is a new, aluminum chassis
developed specifically for this model. The design begins with placing
components in such a way as to create a 50/50 front/rear weight balance.

Virtually all of the front-end components are aluminum, including the front
struts, swivel bearings, central subframe and an additional thrust panel below
the engine serving to maximize lateral stiffness of the entire front section.

From the rear axle subframe through the transverse arms and track arms, on to
the wheel mounts re-configured in their kinematics and stiffness and even the
mounting points for the longitudinal arms are now even lighter, all the way to
the aluminum dampers. Virtually every detail on the five-arm rear axle made of
aluminum is new for this model. These weight-reduction measures and materials
help reduce weight by approximately 5.5 pounds when compared to the previous M3.

Both the front and rear axles feature hollow anti-roll bars optimized for their
function and weight. Incorporating two additional longitudinal reinforcement
bars, axle kinematics are perfectly tailored to the overall character of the
car. The result, in terms of both stability and weight, conforms to the
balanced performance concept of the BMW M3 Coupe.

Compound brake system

A suitably stout braking system for a car with this much performance was
specifically developed for the new M3. Featuring large compound disc brakes and
electronic anti-lock, stopping power for the new BMW M3 is strong, precise and
consistent. The internally-vented, cross-drilled cast iron discs measure14.2
inches in diameter at the front and 13.8 inches in the rear. They are
connected to a floating aluminum hub by cast-in stainless-steel pins. This
configuration reduces the thermal loads on the discs, thus increasing their
performance and service life. An electrically-driven pump provides the system'
s vacuum power.

Service - and safety - is enhanced thanks to an ongoing wear indicator which,
through a dash display, allows the driver to monitor the condition of the brake
linings. Brake service can thus be administered when necessary without
guesswork.

Standard M-style light-alloy spoked wheels measure 18 x 8.5 inches with 245/40
low-profile tires at the front and 18 x 9.5 with 265/40 tires at the rear, can
be supplemented by optional 19-inch versions in comparable widths and design.

Servotronic steering with two manually adjustable control maps

Rear-wheel drive keeps the rack-and-pinion steering of the BMW M3 Coupe free of
drive forces. A further enhancement is hydraulic Servotronic power assistance
controlling steering forces as a function of road speed. There is also a choice
of two different control maps activated through normal and sport modes with a
console-mounted button.

In Sport mode the BMW M3 provides direct and immediate response with a
relatively high steering effort. In the Normal mode, power assistance is
comfort-oriented and requires less steering effort.

Latest-generation of Dynamic Stability Control

The electronic Dynamic Stability Control (DSC) monitors driving conditions and
intervenes through the application of brakes and reduced engine power to
stabilize the BMW M3 and help avoid major over- or under-steer situations.

In addition to engine controls and the ABS, other systems integrated in the DSC
are Automatic Stability Control (ASC), which prevents the wheels from spinning
on surfaces with reduced traction; the Start-Off Assistant, which prevents the
car from rolling back when setting off on a grade, as well as Cornering Brake
Control (CBC), which prevents the car from spinning or swerving out of control
when applying the brakes in a bend.

The latest version of DSC includes additional functions for even greater
driving safety. Whenever the driver is likely to apply the brakes in full
within the next few seconds, the system builds up pressure in the hydraulic
brake circuit and pre-loads the brake pads to ensure an immediate response.
The Dry Braking feature removes water film from the discs in wet conditions,
thus reducing the chance of water interfering with the braking process.

Electronic Damper Control recognizing the driver's style of motoring

The optional Electronic Damper Control (EDC) allows the driver to tailor the
vehicle's chassis dynamics to his or her preference through one of three modes:
Sport, Normal and Comfort.

The response of all dynamic driving systems is carefully tailored to the power
and performance of the new BMW M3, with electronic intervention of the various
systems naturally taking the dynamics of the car into account. Indeed, the
driver even has the option to individually configure specific parameters, thus
adjusting the response of the car to his personal preferences.

The result of these many improvements to the chassis and suspension produced
clear results on the race track with the new BMW M3 significantly outperforming
the lap times of previous generations on the Nordschleife of Nürburgring, where
all BMW M Cars are put through their paces for their ultimate test.

MDrive personalizes the driving characteristics of the new BMW M3

The new M3 provides several standard and optional driver-controlled systems to
tailor the driving characteristics to a driver's personal preferences. The
driver can choose, with conveniently located buttons:

- DSC on or off (for a very competent, performance-oriented driver)
- EDC in Sport, Normal or Comfort modes
- Servotronic in Sport or Comfort modes
- Throttle response either direct/sporting or comfort oriented

A push of the MDrive button on the steering wheel can instantaneously activate
the above driver-selectable configurations, turning the new BMW M3 into his or
her personalized Ultimate Driving Machine. The settings are stored through
menus shown on the dash-mounted screen and controlled by the iDrive (located in
the center console). Storing one's overall preferences under the MDrive allows
the driver to modify any of the adjustable settings, yet return to his or her
optimum with a simple press of the MDrive button. This feature requires the
Navigation/iDrive option.

Brand-new in technology and design differentiates the M3 Coupe

The fourth generation BMW M3 Coupe differs greatly in looks as well as
technical features from the latest 3 Series Coupe upon which it was developed.
Apart from the car's unique design as well as its drivetrain and suspension
technology, conceived from the start for supreme performance, lightweight
technology came right at the top of the brief given to the engineers at BMW M.
And the car's power-to-weight ratio of 8.4 pounds per horesepower shows how
well this goal was achieved.

A key factor in meeting this standard is the first production car within this
segment to boast a roof made from carbon-fiber-reinforced plastic.The new BMW
M3, with the exception of just a few components, is indeed completely new in
its engineering and design concept, clearly reflecting the successful tradition
of BMW M GmbH.

Apart from the load-bearing structure of the car, components carried over from
the 3 Series Coupe are the two doors, the bootlid, the windows, the headlights
and rear lights. All other body components were specially developed for the new
BMW M3.

Athletic, sporting stance separates new BMW M3 Coupe from the pack

Front to back, the design of the new BMW M3 Coupe evokes a purposeful, sporting
message in a package engineered, as are racing vehicles, for structural
rigidity at the lightest most efficient weight thanks to the use of the most
modern components and computer-aided design. The front end, clearly a BMW
based on the double-kidney shaped grill, flat headlight units with standard
Xenon headlamps, boasts three large air intakes below the grill. Since the
structure and configuration is determined to primarily feed air into the engine
compartment, the BMW M3 Coupe, like BMW M cars in general, intentionally
forgoes fog lamps featured on 3 Series models.

The "face" of the new BMW M3 also includes a power dome - flanked by an air
intake on each side - in the middle of the hood which, though longer, and
thanks to its aluminum composition is also lighter, than that of the 3 Series
Coupe, blends harmoniously with the overall design,

The two front side panels boast a special sign of distinction characteristic of
a BMW M Car and referred to by the designers as "gills," which incorporate the
tri-color (blue/purple/red M3) logo. Rear-view mirrors developed for the new
BMW M3 fulfill an important aerodynamic function helping reduce air
resistance. Further down the side-line, the pronounced side-sills, give the
BMW M3 a light and sporting look.

The new BMW M3 Coupe looks muscular from behind, its design taking up the
particular look of the car's front end. A discreet lip spoiler on the trunklid
optimizes the car's streamlining and reduces lift on the rear axle. In its
contours, the split diffuser beneath the rear bumper takes up the shape of the
air intakes at the front of the car as the air guide and the dual tailpipes
move towards the centerline of the car, visually contracting the rear end at
the lower center point. A further feature is the circular shape of the four
straight tailpipes in typical BMW M style.

The four metallic paints reserved for BMW M cars (Melbourne Red, Jerez Black,
Interlagos Blue and Silverstone) highlight the body, contours and proportions
of the four-door with particular intensity. In addition to these unique hues,
the BMW M3 Coupe is also available in Alpine White, Jet Black, or Sparkling
Graphite.

Interior design oriented an active driving experience with luxury

The interior of the BMW M3 has always been a place designed for performance
driving, but without compromising the comfort of the driver and the passengers.
The new BMW M3 Coupe continues this tradition with the latest innovations. The
four seats are surrounded by powerful contours and flowing lines highlighting
in particular the concave and convex surfaces. The horizontal lines dominating
the area around the dashboard as well as the harmonious surfaces of the side
linings give the interior a dynamic note.

The cockpit control area tapers out between the front seats into a newly
designed center console which discreetly "swings" towards the driver. Finished
in black leather, the console harmoniously continues the instrument surrounds
and the control area in terms of both color and shape, comprising three
function switches (Power, DSC, and optional EDC) for activating and
deactivating the electronic driving programs on the side facing the driver.

Apart from the clear design and optimum ergonomic arrangement of all controls
and instruments, the choice of colors inside the new BMW M3 Coupe helps the
driver concentrate on driving. Regardless of the upholstery and trim color,
the footwells, parcel shelf, headliner, A-pillar trim and the upper part of the
instrument panel are all finished in Anthracite. This uniform, dark color
scheme around the windshield helps the driver focus on driving.

There is no question as to the heritage of the vehicle upon opening the door of
the new BMW M3 thanks to the M car logo in the door sills. The unique nature of
the vehicle carries to the dash where the dual circular instruments typical of
BMW - the speedometer and fuel gauge as well as the tachometer and oil
temperature display - are in specific M style. A feature typical of BMW M cars
is the variable warning zone on the tachometer that informs the driver of the
recommended engine speed depending on the engine oil temperature. The
borderline between the yellow pre-warning zone and the red warning zone moves
up as a function of increasing oil temperature to the maximum limit of 8,400
rpm. The digital displays presenting the time, the outside temperature and
odometer, as well as the various warning lights, are positioned between the two
circular instruments.

The M3's leather steering wheel, with its thumb contours resting firmly in the
driver's hands, provides an optimum grip for precise movement of the steering
wheel. The spokes within the steering wheel incorporate the remote control
buttons for the audio system and mobile phone, as well as the optional MDrive
button. An additional auxiliary button may be programmed through the optional
BMW iDrive system.

As an option, both the front seats are available with backrest-width
adjustment, while the rear seats may be equipped with folding seatbacks which
provides the 15.8 cubic foot luggage compartment even greater capacity.

A premium AM/FM/single-disc CD audio system comes standard with an auxiliary
input jack. Individual entertainment options include SIRIUS satellite radio, HD
radio and a USB-enabled port for control of an Apple iPod or iPhone media
player. These three options can be bundled together in the Technology Package,
should one choose to have them all together.

For vehicles equipped with Navigation, the comprehensive information and
entertainment systems are controlled by the refined BMW iDrive. Selecting the
Navigation/iDrive option also brings the performance-oriented,
steering-wheel-spoke-mounted Mdrive button.

Safety begins with the body structure and continues inside

Occupant safety begins with the design of the new BMW M3's body structure.
Together with defined deformation zones, the use of high-strength steel ensures
smooth and direct transmission of forces in a collision and optimum absorption
of loads acting on the car. The space available for deformation is also used to
avoid any damage to the passenger cell and keep damage to the body itself to a
minimum, even in a severe collision.

The electronic restraint systems are tailored to the ultra-strong structure of
the body. Six airbags as well as the belt latch tensioners and belt force
limiters are activated by the car's central safety electronics as a function of
the type and severity of a collision. Sensors located in the center of the car
within the B-pillars and in the doors "tell" the safety electronics which
component will offer the occupants optimum protection, with the "proper"
restraint systems being activated in the event of a collision.

The driver and front passenger are protected by frontal and side airbags housed
in the seat backrests. These four airbags are activated in two stages,
depending on the severity of the impact. Through its size alone, the curtain
head airbag protects the car's occupants on both the front and the outer rear
seats. And the risk of leg injury in a head-on collision, finally, is reduced
on the driver's side by defined deformation of the footrest.

BMW Ultimate ServiceTM:

Providing owners with incredible value and peace of mind

The BMW M3 Coupe will feature BMW Ultimate ServiceTM, a suite of services that
includes the BMW Maintenance Program (formerly called Full Maintenance),
Roadside Assistance and the New Vehicle Limited Warranty. BMW AssistTM with
TeleService is part of the optional Premium Package or can be ordered
separately as a stand-along option.

BMW Ultimate ServiceTM includes:

The BMW Maintenance Program is the only no-cost maintenance program in the
industry that covers wear and tear items like brake pads and rotors for four
years or 50,000 miles, whichever comes first. BMW owners pay nothing for all
scheduled inspections, oil changes, brake pads, wiper blade inserts and other
wear-and-tear items.

BMW Roadside Assistance is one of the industry's most comprehensive plans
available. Not only is it no-charge for the first four years, but there is no
mileage limit. BMW drivers enjoy the assurance of on-the-road help 24 hours a
day, seven days a week, anywhere in the United States, Canada and Puerto Rico.
This includes everything from flat tire changes, emergency gasoline and
lock-out assistance, to towing, alternative transportation and even
trip-interruption benefits. This service also includes valuable trip routing
advice.

BMW New Vehicle Limited Warranty: All 2008 BMW passenger vehicles are covered
by BMW's excellent Limited Warranty, which includes:

• New-vehicle warranty - four-year/50,000-mile coverage of the vehicle.
• Rust-perforation warranty - 12-year/unlimited-mileage coverage.

BMW AssistTM provides the driver with services that enhance on-the-road
security and convenience, for added peace of mind. It is a part of the
optional Premium package and can also be ordered separately as a stand-alone
option. BMW is the only vehicle manufacturer that offers this service for four
years at no additional cost. Most other manufacturers cover only the first
year of service.

The in-vehicle equipment for BMW AssistTM includes GPS technology and
hands-free communication functions accessed via buttons in the overhead or
center console. Vehicle occupants may request emergency or other services
simply by pressing a button; the BMW AssistTM system then transmits the
location and vehicle information to the BMW AssistTM response center. A
response specialist will then speak with the occupants to coordinate dispatch,
notify emergency contacts on file, and link BMW Roadside Assistance or
emergency services as needed and requested. A severe accident automatically
activates the BMW AssistTM call as well. The BMW AssistTM Safety Plan also
includes Remote Door Unlock and Stolen Vehicle Recovery services, which can
save the owner time and money.

TeleService automatically notifies the BMW center when a vehicle will need
service. This feature allows the Service Advisor to proactively set up a
customer appointment and have the needed parts ready.

BMW AssistTM subscribers can also enroll in the BMW AssistTM Convenience Plan
(available at an additional cost of $199 per year) to avail themselves to many
BMW AssistTM Concierge services, from travel planning to dining reservations,
shopping assistance and event tickets, as well as receive directions, and
traffic and weather information. A selected destination and its phone number
can be sent directly to the on-board navigation system and Bluetooth®-linked
mobile phone, after a push of the new Concierge button. The Convenience Plan
also includes Critical Calling, a new service that connects the driver in case
their mobile phone is not in the vehicle or its battery is discharged. After
pushing the SOS button, a BMW AssistTM response specialist will link the driver
to his requested party for up to five minutes and for up to four events per
year.

As before, the BMW AssistTM system includes Bluetooth® hands-free phone
connectivity with hands-free phonebook access and dialing by name or number via
the steering wheel controls. Use of this feature requires a customer-provided
compatible Bluetooth® mobile phone.

Performance with a conscience

BMW strives to produce its motor vehicles and other products with the utmost
attention to environmental compatibility and protection. Integrated into the
design and development of BMW automobiles are such criteria as resource
efficiency and emission control in production; environmentally responsible
selection of materials; recyclability during production and within the vehicle;
elimination of CFCs and hazardous materials in production; and continuing
research into environmentally friendly automotive power sources. Tangible
results of these efforts include the recycling of bumper cladding into other
vehicle components; water-based paint color coats and powder clear coats;
near-future availability of hydrogen-powered models; and various design and
engineering elements that help make BMWs easier to dismantle at the end of
their service life.