INAUGURAL BMW CHAMPIONSHIP TEES OFF WITH WORLD'S TOP PLAYERS AT COG HILL GOLF & COUNTRY CLUB

Lemont, Illinois - September 5, 2007... Tom Purves, Chairman and CEO of BMW (US)
Holding Corp., welcomed 70 of the world's top golfers as they teed off today at
the inaugural BMW Championship, the third leg in the PGA TOUR Playoffs for the
FedExCup. Twelve-year pro Stewart Cink opened the week's events on Tuesday at
the Autobahn Country Club in Joliet, Illinois, with the "Power of Driving"
challenge, featuring racecar driver Graham Rahal and BMW professional
motorcycle rider Nate Kern, a competition that demonstrated the speed, power
and performance both of the sport of golf and the art of driving a BMW. The
BMW Championship takes place through Sunday, September 9, at the Cog Hill Golf
& Country Club in Lemont, Illinois.

Purves also underscored BMW's commitment to the Western Golf Association's
Evans Scholars Foundation, which recognizes and rewards both academic
performance and strong character traits in young men and women who work as
caddies at WGA clubs. For example, BMW debuted the first class of Evans
Scholars-BMW Interns who gained experience for their post-university careers by
working for BMW this summer. In addition, BMW will fund a four-year Evans
Scholarship in the name of any player to score a hole-in-one on Cog Hill's 14th
hole during the BMW Championship, including any amateur or professional in the
Pro-Am. When the BMW Championship was announced last year, the WGA and BMW
confirmed that all proceeds from the BMW Championship will benefit the Evans
Scholars program.
"It is truly exciting to see the work and preparation for this tournament come
to fruition as the players tee off today," Purves stated. "We are proud to be
part of the new FedExCup Playoffs and look forward to the suspense as it builds
to determine who will indeed move on to the final round. It is an honor to
have the best of the best here at Cog Hill, and we look forward to the great
competition ahead."
Since its founding with two Northwestern University students in 1930, the Evans
Scholars Foundation has provided more than 8,400 college scholarships to golf
caddies. During the 2006-07 academic year, 823 caddies attended college on
Evans Scholarships, valued at nearly $10 million. Over the course of the
six-year partnership, BMW's involvement in the tournament is expected to double
the amount raised for the Evans Scholars Foundation. Last year, for example,
the Western Open raised more than $2 million for the Foundation.
The 2007 Evans Scholars-BMW Interns are:
• Kenny McCormick, a senior at Northwestern University. Kenny is working with
BMW's MINI Division in the Central Region office in Schaumburg, Illinois, to
develop and execute sponsorships and events.
• Josh Gonzales, a sophomore at the University of Missouri, who is with BMW of
North America's Engineering department at the company's Woodcliff Lake, NJ
headquarters. Josh is providing support on product testing and development
benchmark and market analysis.
• Matt Stumpf, a senior at the University of Illinois at Urbana-Champaign, who
is also with BMW of North America's Central Region in Schaumburg. Matt is
assisting with event planning for the BMW Championship. He is also shadowing
personnel at several Chicago area dealerships to gain insight into the inner
workings of BMW retail centers.
Purves predicted that the number of Evans Scholars-BMW Interns will increase in
future years based on the company's experience with the first class.
John Kaczkowski, Western Golf Association Tournament Director, noted "when we
first started talking with BMW, they said the WGA would receive full support
for the Evans Scholars program. BMW delivered on that commitment even before
the first shot of the BMW Championship has been taken. BMW respects the
traditions of the WGA and is a real partner in furthering our work."
BMW is also celebrating the tournament and the sport by creating a BMW
Individual 6 Series GolfSport, a vehicle offering specially created colors and
features designed to align with the sport of golf. The combination of features
offered includes paint finish, leather types and interior trim strips, enabling
customers to enjoy a style suited to the spirit of golf and the BMW
Championship.
BMW is also involving its owners in creative ways in the BMW Championship.
Seventy-one year-old Gary Zimmerman of Hartland, Wisconsin, was awarded the
first pick in the Pro-Am draw earlier this week as winner of "The Ultimate
Foursome" contest for BMW owners, who were asked to submit essays describing
which professional player they would most like to team with and why. Zimmerman
was also awarded a trip for two to the BMW Championship with hotel
accommodations and VIP access to tournament events. The winner was chosen
based on criteria such as creativity, originality and sincerity.
BMW owners who purchase tickets to the BMW Championship will also be granted
exclusive access to a viewing pavilion overlooking the 14th green by simply
showing their vehicle key. The BMW Owners Pavilion will be open today through
Sunday.
Photos available at: www.newscastonline.com/media
BMW Championship
For more than 25 years, BMW has hosted and partnered with leading amateur and
professional golf tournaments around the globe. BMW sponsors professional
tournaments in China, Thailand, Germany and Great Britain. The BMW
Championship played at Wentworth near London is the European PGA Championship.
In 2006 the Western Golf Association and the PGA TOUR announced a six-year
partnership agreement with the company to conduct the BMW Championship as part
of the PGA TOUR Playoffs for the FedExCup from 2007 through 2012.
BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models and X5 Sports Activity Vehicles. The BMW Group sales organization is
represented in the U.S. through networks of 338 BMW passenger car centers, 335
BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI
passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.