iPOD YOUR BMW: THE WORLD'S FIRST INTEGRATION OF iPOD AND CAR AUDIO SYSTEM

Cupertino, CA and Woodcliff Lake, NJ - June 21, 2004... Apple and BMW Group
today announced the debut of the BMW iPod Adapter for select BMW Group
vehicles, creating the world's first seamless integration between iPod and a
vehicle audio system. The new system developed by Apple and BMW, allows users
to incorporate their iPods directly into their car?s sound system, enabling
them to connect with music in their automobiles like never before. Now, iPod
enthusiasts can bring their entire music collections with them, plug directly
and effortlessly into a superior sound system while maintaining uncompromised
control over their driving experience. The BMW 3 Series, Z4 Roadster, X3 and X5
Sports Activity Vehicles will be able to enjoy the new BMW iPod Adapter.

?Apple and BMW have outpaced the industry around the innovation curve," said
Steve Jobs, Apple CEO. "This elegant solution enables auto enthusiasts to carry
with them and enjoy their entire music collection everywhere they go,
heightening their ultimate driving experience."

?With Apple, we're bringing the ultimate seamless digital music experience to
our customers," said Tom Purves, Chairman and CEO, BMW (US) Holding Corp. "The
BMW iPod Adapter provides our drivers with virtually endless miles of music
without their hands ever leaving the steering wheel."

The seamless integration of iPod makes it effortless for drivers to control
their music through their existing audio system and the multifunction steering
wheel. The BMW iPod Adapter enables drivers to easily access their entire music
library, shuffle songs, skip between tracks and adjust volume -- all of this
with no loss of sound quality or driving control. Drivers can also create up to
five unique "BMW playlists" to listen to while on the road enabling them to
enjoy their favorite songs. The BMW iPod Adapter integrates Apple's iPod and
iPod mini through a direct connection in the BMW glovebox, providing
outstanding sound quality and constant power to the iPod while the iPod is
protected out of view.

Available in both Mac® and Windows versions, iPod and iPod mini work
effortlessly with Apple?s iTunes® Music Store*, the world?s number one digital
music service, and the iTunes digital music jukebox software for seamlessly
buying, managing and listening to digital music collections. iPod is available
in a 15GB, 20GB model, and a 40GB model that can hold 10,000 songs. iPod and
iPod mini use Apple?s patent pending Auto-Sync technology that automatically
downloads an entire digital music library and keeps it up-to-date whenever
either unit is plugged into a Mac® or Windows computer.

The new BMW iPod Adapter was developed by engineers at the BMW Technology
Office in Palo Alto, CA and Montvale, NJ. Its rollout is being supported with
a dedicated website, www.ipodyourbmw.com, as well as a marketing campaign,
created by Fallon Worldwide, that includes print, outdoor, online and
television advertising and debuts on June 21.

Pricing & Availability
The BMW iPod Adapter is available for the MSRP of $149.00 (US) plus
installation cost, and will be officially available for customers to purchase
at BMW centers as of July 12, 2004 for 2002, 2003 and 2004 BMW models: X3, X5,
Z4 and 3 Series. Consumers should check with their BMW centers for specific
application restrictions or log onto www.ipodyourbmw.com. Installation is
performed by authorized BMW centers only. iPod mini and iPod for Mac and
Windows is sold separately, and is available in the U.S. through the Apple
Store ( www.apple.com ), Apple?s retail stores and Apple Authorized Resellers.
The iPod mini is available for a suggested retail price of $249 (US); the 15GB
iPod is available for $299 (US), the 20GB iPod is available for$399 (US), and
the 40GB iPod is available for $499 (US). Please visit www.ipodyourbmw.com for
additional information.

iPod and MINI
As part of the BMW Group, the MINI brand will also offer the iPod Adaptor to
MINI owners. The iPod Adaptor is compatible for all models in the MINI family
and will be available at MINI dealers later this summer. As offered on the BMW
models, the iPod Adaptor for MINI offers all the same functionality and
convenience and will be also installed in the glovebox. The MSRP of the MINI
iPod Adaptor will be $149.00 plus installation cost.
Apple ignited the personal computer revolution in the 1970s with the Apple II
and reinvented the personal computer in the 1980s with the Macintosh. Apple is
committed to bringing the best personal computing experience to students,
educators, creative professionals and consumers around the world through its
innovative hardware, software and Internet offerings.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group?s
global manufacturing network and is the exclusive manufacturing plant for all
Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group?s sales headquarters for North, Central and South America,
is

located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

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