NEIMAN MARCUS LIMITED EDITION BMW 645Ci SELLS OUT IN SIX MINUTES AND 57 SECONDS

Dial-up Frenzy as Customers Vie To Be Among The First Fifty Callers

Woodcliff Lake, NJ - October 16, 2003 ... Christmas is coming early for 50
Neiman Marcus customers who managed to place their calls into the BMW Purchase
Hotline to order the new 2004 BMW 645Ci that was featured in this year's Neiman
Marcus Christmas Book, as it went on sale today at 12 PM, EDT.

As the clock struck noon, the 1-866-303-BMW6 phone lines were completely lit up
with buyers who wanted to be sure they were among the first in the U.S. to own
the just-introduced Limited Edition 645Ci. The sports car sold out in a mere
six minutes and 57 seconds.

"Our partnership with Neiman Marcus has led to a high-speed sell out of the new
645Ci," said Jim McDowell, Vice President of Marketing for BMW of North
America. "Together, we have struck a chord with consumers who want luxury,
elegance and extreme driving excitement in one fantasy package."

Billed as the "must-have" sports car for the person who has everything, the
luxury coupe made its U.S. debut at the unveiling of the Neiman Marcus
Christmas Book in Dallas on September 30th. Only 50 of these new U.S.
limited-edition models, built especially for Neiman Marcus, are being produced
in the inaugural year. They feature custom Stratus Gray exterior finish and
soft Crème Beige Extended leather interior. The car can accelerate from 0-60
mph in 5.7 seconds, and features a powerful 4.4-liter V-8 engine that produces
325 horsepower.

Ron Florance, who was caller number 14, was one of the lucky buyers. "I bought
one of the first-generation 6 Series Coupes back in 1984 to celebrate my 50th
birthday and with my wife Elaine, we took delivery of the car in Europe. I
still have my 1984 633CSi and when I saw the pictures of the new 645Ci, I knew
I had to buy it for an early 70th birthday.'' The Long Beach, California
resident added, "My wife and I are very excited to be one of the lucky 50 new
owners of the Neiman Marcus Edition 645Ci Coupes and we are looking forward to
taking delivery of the car in Europe in hopes of retracing the trip we took in
1984.''

The Limited Edition 2004 BMW 645Ci is featured on page 107 of the 2003 Neiman
Marcus Christmas Book, and retails for $75,170. The luxury coupe will be
available at BMW showrooms in the first quarter of 2004.

BMW Group In America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands and Rolls-Royce
Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports
Activity Vehicle, 148 BMW Motorcycle retailers, and 73 MINI dealers. BMW (US)
Holding Corp., the BMW Group's sales headquarters for North, Central and South
America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

http://www.bmwusa.com
http://www.bmwmotorradusa.com
http://www.miniusa.com
http://www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.

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To see the Neiman Marcus Christmas Book, go to www.neimanmarcus.com. A
high-resolution photo of the Neiman Marcus Limited Edition 2004 BMW 645Ci Coupe
is also available at www.wirepix.com//newsphotos.

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