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PressClub USA · Article.
BMW MOTORRAD PARTNERS WITH RAWHYDE ADVENTURES TO PROVIDE WEST COAST OFF-ROAD TRAINING CENTER
Tue Dec 09 12:00:00 CET 2008 Press Release
Woodcliff Lake, NJ - December 9, 2008... BMW Motorrad has selected RawHyde Adventures, of Castaic, CA to serve as one of nine factory-authorized off-road training centers worldwide. In the United States, RawHyde Adventures, located on 500 acres in the mountains above Los Angeles, will serve as the West Coast BMW off-road training facility. An East Coast off-road training facility is at the BMW Performance Center in Spartanburg, SC.
Press Contact.
Roy Oliemuller
BMW Group
Tel: +1-201-307-4082
Fax: +1-201-573-8416
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Author.
Roy Oliemuller
BMW Group
Woodcliff Lake, NJ - December 9, 2008... BMW Motorrad has selected RawHyde
Adventures, of Castaic, CA to serve as one of nine factory-authorized off-road
training centers worldwide. In the United States, RawHyde Adventures, located
on 500 acres in the mountains above Los Angeles, will serve as the West Coast
BMW off-road training facility. An East Coast off-road training facility is at
the BMW Performance Center in Spartanburg, SC.
"We are delighted to welcome RawHyde Adventures into our international family
of off-road training centers," said Pieter de Waal, Vice President, BMW
Motorrad USA. "They are joining an elite group of factory-authorized training
schools worldwide that have the quality and commitment to meet BMW's high
standards."
"BMW's off-road training centers are important allies in growing our GS market
segment by helping riders gain the confidence and skills to enjoy their enduro
motorcycles more fully," added Todd Anderson, Marketing Manager, BMW Motorrad
USA.
According to the three-year agreement between BMW Motorrad and RawHyde, BMW
will initially provide 12 GS-model motorcycles (F 650 GS, F 800 GS and R 1200
GS models) for the training center. RawHyde will supply instructors for the
two-and-a-half day courses.
Sessions begin on Fridays with an orientation, followed by a gourmet dinner.
Rider training is held from 9 a.m. to 5 p.m. Saturday and Sunday, followed by a
graduation celebration. Breakfasts, lunches and dinner are prepared by Cordon
Bleu-trained chefs. Trail rides are offered Mondays and Tuesdays immediately
after training to help graduates put their skills to immediate use while still
under the supervision of RawHyde instructors. Beginning January 1, 2009,
RawHyde will offer the option of a two-day overnight adventure ride, following
graduation, to a destination called Base Camp Alpha, in the Mojave Desert.
BMW's off-road training course is open to BMW GS owners and other licensed
motorcyclists who want to explore the road where the pavement ends. The cost
for the two-and-a-half day course is $1,295. The course, including the Base
Camp Alpha Adventure, will cost $1,890. Gift certificates for the
thrill-seeker on your holiday shopping list are available through RawHyde
Adventures (www.rawhyde-offroad.com). For details about the training school,
visit www.bmwoffroadacademy.com.
"Ninety five percent of the world's roads are unpaved," commented Jim Hyde, a
veteran adventure ride instructor and owner of RawHyde Adventures. "Yet, many
motorcyclists are timid when it comes to off-road riding on heavy bikes like
the GS. The BMW GS model line sets the standard for on/off-road riding. This
program is designed to give GS owners and others the confidence and skills to
navigate the roads less traveled."
The GS traces its roots back to the early 1980s when BMW won the grueling
Paris-Dakar rally four times with its trailblazing dual-purpose R 80 GS.
Today, BMW Motorrad's GS model line includes the upgraded R 1200 GS and GS
Adventure and the recently introduced F 800 GS and F 650 GS. Since their debut
in 2004, the versatile R 1200 GS and its rugged companion, the R 1200 GS
Adventure, have earned praise from motorcycle enthusiasts and the press for
their exceptional performance both on and off the road.
The R 1200 GS has earned award after award, including Cycle World's Best Open
Class Street Bike and the International Journalist's Panel "Best Bike in the
World." The R 1200 GS Adventure was named "Best Adventure Bike" three years in
a row by editors of Motorcyclist Magazine.
With its wide range of enduro motorcycles and increasing numbers of riders who
enjoy the "adventure sport" lifestyle, BMW Motorrad is celebrating 2008 as the
"Year of the Enduro."
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant
for all Z4 models, X5 Sports Activity Vehicles and X6 Sport Activity
Coupes. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet
at:
www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com
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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.
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