BMW MUSEUM: EXPERIENCING THE COMPLETE FASCINATION OF BMW.

01. BMW Museum: Experiencing the Complete Fascination of BMW. Page 2 02. The Architecture: Houses, Bridges, Streets and Squares All in One Space. Page 7 03. Configuration and Layout: 125 Exhibits, 25 Exhibition Areas, One Experience. Page 10 04. A Guided Tour. Page 14 05. Educational Museum Workshops for Children and Young People. Page 21 06. An Outstanding Event Venue with an Authentic Ambience. Page 24 07. History, Continuity, Future. Page 26 08. The Overall Experience of the BMW Welt. Page 29 09. Exhibits: An Overview. Page 32 10. Facts and Figures. Page 37 11. How to Get There, Opening Hours, Admission Fees, Guided Tours. Page 39

The BMW Museum is re-opening for the public at its traditional location next
door to the BMW Group Headquarters in Munich on 21 June 2008, offering the
visitor a truly innovative synthesis of architecture, exhibition art, and
communication media.
The focus, naturally, is on 125 original exhibits in 25 exhibition areas,
various lines of development presenting the dynamism and innovative power of
the BMW brand throughout its history of more than 90 years.
After re-opening, the BMW Museum is expecting 400,000 visitors each year. "We
are very
happy to note that following the opening of the original BMW Museum in 1973 we
have again succeeded in creating an innovative and modern museum concept,
offering a unique brand experience the world over at our home address through
the combination of the BMW Building, the BMW Plant, the BMW Welt, and the BMW
Museum", states Dr Norbert Reithofer, Chairman of the Board of Management of
BMW AG.

Ever since its original opening in 1973, the "Museum Bowl", as it is
affectionately called, has not only been the home of the BMW Museum, but also a
true landmark in architecture. Now, in creating the new concept for the Museum,
the Museum Bowl has been enlarged by the directly adjacent single-storey
building belonging to the BMW Group Headquarters,
the so-called "Four-Cylinder", enlarging the exhibition area to 5,000 sq m
or 53,800 sq ft.
The new exhibition concept not only provides a chronology of history, but also
highlights specific themes and lines of development which started in the past,
continue into the present, and allow forecasts of the future. Both the media
presented as well as the individual exhibitions and style of presentation give
further emphasis to these lines of development and make them a genuine, sensual
experience.

The way in.
The BMW Museum does not keep out or draw a line to its direct urban
environment, but rather symbolically takes up the surrounding message and
continues that message inside the building. A system of ramps dynamically
flowing into the Museum area and appearing almost weightless, as if the ramps
were hovering in space, forms one entity with the open and closed exhibits and
exhibition areas. Modern facades, networked paths and fascinating perspectives,
in turn, create an exciting, urban-like outlook.

Indeed, the BMW Museum is conceived as an urban "transport structure" made up
of the various elements in its surroundings all characterised by the spirit of
mobility: streets, squares, bridges, and houses. This concept is then
underlined and further accentuated in the truest sense of the word by the
bituminous terrace floor leading all the way through the Museum, a specially
treated asphalt surface highlighting the particular flair and touch
of the road, bringing contents and functions close together.

"It was important to us to create an architectural structure with a long-term,
convincing message, carrying its design language through its contents", states
Professor Uwe R. Brückner, the architect who created the new BMW Museum. Hence,
the new BMW Museum is able to bridge the gap between the original architecture
of the Museum Bowl dating back to the 1970s and still full of timeless elegance
and modern style today, on the one hand, and the media architecture of the 21st
century to be admired within the BMW Museum.

The ramp system connects 25 exhibition areas with seven interacting theme
blocks, in each case offering the visitor a greater insight and a more profound
look at a specific subject. This enables the visitor to actively relate
information he has already gained from other theme areas with various aspects
of the new space created in this way.

This particular style of interior architecture gives the various exhibition
highlights both a vertical and a horizontal arrangement. The new single-storey
building offers an additional area of 4,000 sq m or 43,040 sq ft in various
sections for permanent exhibitions held at the BMW Museum, while inside the
Museum Bowl itself, the exhibits and exhibitions constantly change, focusing
from time to time on different subjects and highlights.

The real experience is the journey through the Museum.
Through its inherent self-learning concept, the Museum enables the visitor to
interact directly with the development of BMW as a company and a brand, thus
independently and authentically coming to terms with the particular competences
of the BMW Group. Various entertaining exhibitions focusing on different
highlights all come together to provide a sequence of unique emotions and
images extending from one area to the next. In the process, the various
vehicles, concepts, architecture, configuration and media design all join
forces to create a truly innovative exhibition concept in every respect.A
central path guides the visitor through time and space, showing him the way to
the individual exhibition highlights. But nobody is forced to follow a specific
sequence when visiting the exhibition areas - rather, there is enough space for
all visitors to find and create their own, individual way through the Museum.

Separate areas within the Museum focus on the overriding topics of Design,
Technology, Model Series, Company History, Motorsport, the History of the
Motorcycle, and the BMW Brand. These individual "Houses", as they are called,
are made up of several rooms on various levels highlighting different aspects
of each specific theme. As an example, the "Technology House" is subdivided
into the rooms "Engines", "Lightweight Technology", and "Aerodynamics". And
each "House" has its own identity additionally borne out by its unique,
characteristic design.

Presentation of exhibition highlights and "Mediatecture".
The media highlighting BMW cars and motorcycles through their special,
all-embracing "Mediatecture" generate a particular appeal and, at the same
time, have become part of the overall architecture themselves.

The "Mediatecture" is made up of a layer of LEDs directly connected with
a layer of glass, interacting with one another to illuminate the Exhibition
Houses. The facades are made up of more than 700 sq m (7,532 sq ft) of LED
surfaces and a total of 1,765 million light-emitting diodes serving as the
central source of light for the Museum, presenting the entire exhibition in the
"right light" in the genuine sense of the word.

The facade areas surrounding the central unit within the Museum, the BMW
Square, are actively illuminated in a constantly changing process, this special
media effect on the facades de-materialising and dynamising the static elements.

A further highlight is the "Acousmonium" creating a unique area of sound
under-lining the visual impressions of the exhibition through its consistent,
ongoing acoustic effect. Interactive elements form different levels of
information and actively integrate the visitor into the exhibition itself and
everything that is going on. Apart from touch-sensitive surfaces, the "Company
House", for example, presents extra-large, oversized picture books. Then,
looking at the photos and leafing through the books, visitors hear a text
explaining the particular events shown in the photos and described on the
accompanying pages, thus receiving helpful background information.

Another important innovation in the use of audiovisual media offers visitors
the same fascinating experience at the end of their Museum tour: This is a
truly exceptional panorama projection on the inner wall of the shell to be
admired around the upper edge of the Museum Bowl. Here, at this particularly
point free of pillars or support elements and with a wall area up to 120 metres
or 394 feet in length and up to 6 metres or almost 20 feet in height,
high-performance beamers offer an impressive 360° panorama film projection.

A personal journey through time with outstanding icons in style.
The various lines of development of the BMW brand and the company are
impressively demonstrated by the trendsetting vehicles BMW has built
and created in the last 90 years, original BMW exhibits arousing particular
memories among many visitors.

The most significant favourites and eye-catchers to be admired in the new BMW
Museum include the Isetta, the BMW 2002, the R32 motorcycle, the BMW 328 and
the BMW 507, as well as the H2R world speed record car. Automobiles,
motorcycles, racing cars, engines and components impressively demonstrate the
diversity, continuity and innovative power of the brand, with all exhibits
naturally having been restored lovingly and true to the original from top to
bottom.

A guided tour is certainly the best option for the enthusiastic visitor seeking
to gain a greater insight into BMW's various lines of development. This tour
takes about 1 1/2 hours, but may be shortened for specific groups, depending on
their particular interests. The maximum number of participants in each case is
15, with private groups of 5-15 visitors having the additional option to book
exclusive tours.

The self-guiding exhibition concept nevertheless enables the visitor, even
without a tour, to experience all the areas and highlights to the museum in
their entirety - especially as the Cicerone Service is available at all times
to answer any questions visitors might have.

Visitors wishing to take some time out during their tour will find everything
their heart desires in the M1 Café of the BMW Museum. Indeed, the view alone
from the terrace of the M1 Café to the BMW Welt and the adjacent Olympic
Grounds is worth more than a short break. And last but not least, visitors are
able to purchase memoirs of an unforgettable day at the BMW Museum in the
Museum Shop when leaving.

Museum learning programme for children and young people.
The Museum learning programme for children from 6-13 and young people as of 14
years of age likewise seeks to create an active experience of selected exhibits
in the BMW Museum.

Focusing on the exhibits from various perspectives, the programme touches on
several areas of knowledge relevant to education such as technology, history,
and design, enabling children and young people to develop an overriding,
multi-perspective and networked impression of the various exhibits. "Teaching
in the Museum" therefore becomes "Entertainment in the Museum".

The one-hour tour of the Museum complete with a dialogue tailored to the
existing knowledge and interests of the participants is followed by creative,
practical work in the Creative Workshop of the BMW Museum. And to provide
further follow-up at school or at home, the
special "Knowledge Bricks for Young People" publication as well as the
"Children Creative Pages" offer ongoing information and incentives all about
the subject of "Mobility" geared
to the age of the respective group.