ALL-NEW BMW 135i NAMED 2008 AUTOSPIES.COM CAR OF THE YEAR

Woodcliff Lake, NJ - March 31, 2008... The all-new BMW 135i was named today by
AutoSpies.com -- one of the world's leading automotive news sources and auto
enthusiast forums -- as the 2008 AutoSpies.com Car of the Year. The BMW 1
Series draws its inspiration from BMW's iconic 2002 models of some 40 years
ago, representing the core BMW philosophies of pure performance and premium
design.

"The new BMW 135i has smashed the traditional paradigm of premium small cars
trading performance for a lower sticker price," said Donald Buffamanti, Founder
of AutoSpies.com. "The sizzling 135i, in sleek coupe or convertible guise, is
a no excuses pocket rocketship that does its spiritual brother, the beloved BMW
2002 proud."

The powerful 135i Coupe and Convertible feature BMW's twin-turbocharged
3.0-liter inline six-cylinder engine that produces 300 horsepower and an
incredible 300 lb-ft of torque from as low as 1,400 rpm. With its direct piezo
gasoline injectors, twin low-mass turbochargers and air-to-air intercooling,
optimum performance and economy is achieved with no loss in engine response.

"BMW is honored to have the 135i named as the 2008 AutoSpies.com Car of the
Year," said Tom Purves, President and CEO of BMWNA. "The feedback for the 1
Series has been positively tremendous and as 2008 is 'Year One of the One,' it
is all-the-more special to be receiving this honor for the 135i right out of
the gate."

In the eyes of AutoSpies.com editors, the BMW 135i sends everyone back to the
drawing board and is a champion for its combination of styling, performance and
bang for the buck. According to the editors, no other vehicle has the total
package and cachet that the BMW 135i provides for the price in the premium
automotive segment.

About AutoSpies.com
AutoSpies.com was founded by Donald Buffamanti, former SVP of MP3.com, and
former technical advisor to the President of Apple Computer Canada; Chip
Grueter, Internet Entrepreneur; and Greg Flores, co-founder of MP3.com. The
spy chiefs have built a social network of thousands of industry employees,
analysts, dealers and car fanatics who routinely leak information-spy photos,
next generation product plans, unpublished rebates, and performance failures-to
their news network.

Since 2001, the AutoSpies.com team has taken it from a vision to one of the
largest and most respected car sites on the World Wide Web, getting visits and
interaction from millions of readers per month. AutoSpies.com is one of the
highest ranked auto information sites on Google, Yahoo, MSN and other major
search engines. AutoSpies.com is also featured on a weekly television segment
on FOX6 News in San Diego.

BMW Group in America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the Rolls-Royce
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 models and X5 Sports Activity Vehicles and the upcoming X6 Sports Activity
Coupe. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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