PLACIDO DOMINGO SET TO DRIVE BMW HYDROGEN 7

Famed Tenor Becomes Latest To Be Given BMW Hydrogen 7 For Everyday Use on U.S.
Roadways

Woodcliff Lake, NJ - October 2, 2007... World-renowned opera singer-conductor
Placido Domingo will be given the keys to a BMW Hydrogen 7 - the first
hydrogen-powered luxury sedan - for his everyday use, BMW announced today.
Widely regarded as the greatest operatic artist of modern times, Domingo joins
several other preeminent figures in entertainment, government, the environment
and more, as the latest person to drive the BMW Hydrogen 7 on U.S. roadways as
a part of the BMW Hydrogen 7 Pioneer Program, designed to help the company in
its mission to build widespread support of hydrogen as a viable alternative to
fossil fuels.

"It is an honor to be taking part in this initiative by BMW to educate, inform
and, ultimately, to impact how we as a society think about alternative energy
and the health of our planet," said Domingo. "Having worked on numerous natural
disaster relief efforts, I've witnessed first-hand the profound impact that
environmental and climate changes can have on humanity. I feel it is the duty
of everyone on this planet to learn, become involved in the fight, accept
change and be part of the solution."

In addition to his prolific operatic career, Placido Domingo is a dedicated
public advocate, raising millions of dollars through special benefit concerts
to help such causes as the victims of the 1985 Mexican earthquake, AIDS and
more. He has become one of the most decorated and honored artists in the world
today, acknowledged as a Kennedy Center Honoree, a Commander of France's Legion
of Honor, the Honorary Knighthood of the British Empire and the highest
decoration in the US, the Medal of Freedom.

Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but
water vapor, representing a major step in reducing harmful CO2 emissions. It
is not a concept car, but a production model vehicle that has successfully
completed the entire Product Development Process. While the BMW Hydrogen 7 is
not for sale, it is considered to be a milestone in bringing forward hydrogen
as the sustainable fuel for individual transportation.

By harnessing the power and influence of individuals who, like Placido Domingo,
are at the forefront of their respective disciplines, BMW hopes to continue to
generate support of hydrogen-drive vehicles in the short term and stimulate
demand for a viable hydrogen infrastructure in the long-term.

A number of entertainers, politicians, business leaders and more have opted for
a BMW Hydrogen 7 as their energy-efficient ride of choice, including Brad Pitt
and Angelina Jolie at the "Ocean's 13" premiere in Hollywood; Fox Entertainment
Chairman Peter Liguori at the FOX All-Star Party in Santa Monica; Richard Gere
and Sharon Stone at the Cinema for Peace Gala in Berlin; and "An Inconvenient
Truth" producer Davis Guggenheim (Oscar® for the best Documentary Feature) and
Best Foreign Language Film Oscar® winner, director Florian Henckel von
Donnersmarck at the 2007 Academy Awards; among others. The vehicle has also
made an impact oversees, with luminaries such as Michael Glos, German Federal
Minister for Economy and Technology, and Günter Verheugen, Vice President of
the European Commission, world renowned soprano Anna Netrebko and many others
covering more than 1.3 million miles worldwide.