JAY LENO SET TO DRIVE THE BMW HYDROGEN 7 ON U.S. ROADWAYS

Woodcliff Lake, NJ - September 17, 2007... BMW today announced that Jay Leno
became the latest person to receive keys to a BMW Hydrogen 7 - the first
hydrogen-powered luxury sedan. The Emmy-winning comedian and host of The
Tonight Show received his BMW Hydrogen 7 at his famed car garage in Burbank,
California, which is fittingly a "green garage" that receives a great deal of
its energy from steam power.

"As an avid car enthusiast I'm always interested in the future of automotive
technology. With the BMW Hydrogen 7 I can experience all the fun and great
features of a performance car, yet know that I'm being environmentally friendly
at the same time! I look forward to driving the Hydrogen 7 and learning more
about hydrogen as a fuel for our future."

In his "green garage," Jay uses giant steam and natural gas engines from the
19th century to effectively reduce his energy needs - transforming his garage
into a self-sufficient power station. According to Jay, there is no reason why
a garage full of old cars can't be environmentally responsible, even if it
means having to go back more than a century for the technology. Working with
expert consultants in a variety of fields to analyze his garage's energy use
and devise alternative energy systems, Jay is committed to upgrading his nearly
20,000-sq.-ft. garage with the latest environmentally friendly shop equipment
and products - and driving the BMW Hydrogen 7 is his latest example of this.

Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but
water vapor, representing a major step in reducing harmful CO2 emissions. It
is not a concept car, but a production model vehicle that has successfully
completed the entire Product Development Process. While the BMW Hydrogen 7 is
not for sale, it is considered to be a milestone in bringing forward hydrogen
as the sustainable fuel for individual transportation.

BMW believes that hydrogen will replace petroleum as the long-term alternative
to fossil fuel, and hopes the Hydrogen 7 will play a pioneering role in driving
forward the hydrogen technologies that will ensure our mobility in the future.
Through a program dubbed the Hydrogen 7 Pioneers Program, BMW is giving
industry leaders and prominent figures in entertainment, politics, business and
more a BMW Hydrogen 7 for their daily use.

The hydrogen pioneers will be instrumental in helping people understand that
hydrogen technology is here, it is now and it is what BMW Group believe holds
the key to our future mobility. By harnessing the power and influence of
individuals who, like Leno, are at the forefront of their respective
disciplines, BMW hopes to continue to generate support of hydrogen-drive
vehicles in the short term and stimulate demand for a viable hydrogen
infrastructure in the long-term.

Leno is one of the first Americans who BMW plans to announce in the coming
months that will help the company in its mission to build widespread support of
hydrogen as a viable alternative to fossil fuels.

While Leno and BMW's hydrogen pioneers will be the first group to be given
access to the BMW Hydrogen 7 in the U.S. for a longer period of use, a number
of entertainers, politicians, business leaders and more have opted for a BMW
Hydrogen 7 as their energy-efficient ride of choice. Those who have recently
chosen the vehicle include Brad Pitt and Angelina Jolie at the "Ocean's 13"
premiere in Hollywood; Fox Entertainment Chairman Peter Liguori at the FOX
All-Star Party in Santa Monica; Richard Gere and Sharon Stone at the Cinema for
Peace Gala in Berlin; and "An Inconvenient Truth" producer Davis Guggenheim
(Oscar® for the best Documentary Feature) and Best Foreign Language Film Oscar®
winner, director Florian Henckel von Donnersmarck at the 2007 Academy Awards;
among others. The vehicle has also made an impact oversees, with luminaries
such as Michael Glos, German Federal Minister for Economy and Technology, and
Günter Verheugen, Vice President of the European Commission, world renowned
soprano Anna Netrebko and many others covering more than 1.3 million miles
worldwide till now.