To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
MINI HITS MILESTONE WITH 100,000 CARS SOLD IN THE US
Fri Feb 18 10:00:00 CET 2005 Press Release
Woodcliff Lake, NJ - February 18, 2005... MINI USA announces it has achieved a sales milestone, retailing the 100,000th MINI in the US market. With initial sales targets of 20,000 units per year at the time of launch, MINI has consistently exceeded expectations over the last three years, reaching the 100,000-unit mark a full two years ahead of projections.
Press Contact.
Kathryn Vallis
BMW Group
Tel: +1-201-307-3727
send an e-mail
Author.
Kathryn Vallis
BMW Group
Sales Target Achieved Ahead of Projections
Woodcliff Lake, NJ - February 18, 2005... MINI USA announces it has achieved a
sales milestone, retailing the 100,000th MINI in the US market. With initial
sales targets of 20,000 units per year at the time of launch, MINI has
consistently exceeded expectations over the last three years, reaching the
100,000-unit mark a full two years ahead of projections.
The car, identified as a MINI Cooper was retailed in Florida and represents
MINI's strong foothold in the US market. Since MINI's 2002 launch, the brand
has grown from a less-than 2% unaided public awareness to an awareness of over
60% today. In addition, MINI USA has expanded its business, adding ten more
dealers to its retail network to bring the total number of dealers to 80
nationwide.
MINI's unique combination of style, substance and value along with its 'cheeky'
brand personality, continues to attract new and enthusiastic customers to the
fold. With a full compliment of individual options, customization is a key
draw for new customers. To date more than 70% of all MINIs sold were specified
by a retail customer prior to delivery.
Jack Pitney, vice president of MINI USA said, "The 100,000th MINI represents a
significant milestone for us as it shows we have cultivated a unique appeal
with our brand and products and have clearly established MINI's place in the US
market."