THE HIRE TO LAUNCH SECOND SEASON WITH STAR-STUDDED PREMIERE SCREENING AND PARTY HOSTED BY VANITY FAIR

BMW FILMS AWARD-WINNING ORIGINAL SERIES TO DEBUT THREE NEW FILMS BY JOHN WOO,
JOE CARNAHAN AND TONY SCOTT

EXECUTIVE PRODUCED BY TONY SCOTT, RIDLEY SCOTT, AND JULES DALY

WOODCLIFF LAKE, NJ, OCTOBER 17, 2002 The Hire - the award-winning original film
series from bmwfilms.com -- will debut three new films by John Woo, Tony Scott
and Joe Carnahan at a glittering premiere screening and party hosted by Vanity
Fair at Hollywood's Arclight Cinemas on Thursday, October 17th.

Directors Woo and Carnahan along with Executive Producers Tony Scott, Ridley
Scott and Jules Daly join Vanity Fair West Coast Editor Krista Smith as hosts
for the event, which will benefit Chrysalis -- a Los Angeles-based nonprofit
organization that assists disadvantaged and homeless individuals to become
self-sufficient through employment opportunities.

The Hire series stars Clive Owen along with Gary Oldman, James Brown, Don
Cheadle, F. Murray Abraham, Maury Chaykin and Kathryn Morris. In addition, the
series features special cameo appearances by Marilyn Manson, Ray Liotta, Robert
Patrick and Dennis Haysbert.

"We are thrilled to be celebrating the launch of The Hire with Vanity Fair.
They are the standard-bearer of identifying and celebrating emerging cultural
developments that will entertain, educate and enlighten the American public,"
said Jim McDowell, Vice President of Marketing for BMW of North America, LLC.

Hostage, directed by John Woo, will premiere on www.bmwfilms.com on October
24th. In this taut action-thriller, The Driver (Owen) is hired to deliver
ransom money for a distinguished C.E.O. (Morris) who's been kidnapped. When
the exchange goes awry and the kidnapper (Chaykin) provides a phone number
instead of the hostage, The Driver must race against time to find her before
her cell phone battery -- and her air supply - runs out.

Ticker, directed by Joe Carnahan, will premiere on www.bmwfilms.com on November
7th. Political espionage, dramatic tension, and emotional suspense come
together in this tense thriller involving the delivery of a mysterious brief
case. The Driver becomes the contingency plan for a foreign dignitary
(Abraham) and a government agent (Cheadle) as a team of secret service agents
(Liotta, Patrick, and Haysbert) awaits the arrival of the ticking case.

Beat the Devil, directed by Tony Scott, will debut on www.bmwfilms.com on
November 21st. With a nod toward pop culture, this dark comedy finds The
Driver hired to chauffeur a famous rock star (Brown) to a meeting with a man
we're led to believe is the devil (Oldman). The rock star once sold his soul
in exchange for fame and fortune, and now, in his twilight years, wants to
renegotiate. The devil won't budge, and instead, challenges the star and The
Driver to a drag race. Rocker Marilyn Manson adds an edgy note to this already
soulful short.

Audiences can log on to the films through www.bmwfilms.com. In addition to the
Internet, The Hire will be showcased on a BMW Films Channel on DirecTV, and
projected digitally in commercial theaters nationwide through the BMW Films
Digital Cinema Series, a partnership with Microsoft.

About bmwfilms.com

Hailed by critics across the country as "groundbreaking," with a "cinema
connoisseur's dream team of directors," The Hire Internet film series received
international acclaim when it premiered in 2001 with original short films
directed by five of Hollywood's most noted directors.

More than 14 million film views were registered last year on the
digital-quality streaming video Web site bmwfilms.com for the first five films
of the series directed by John Frankenheimer, Ang Lee, Wong Kar-Wai, Guy
Ritchie and Alejandro Gonzales Inarritu.

This fall, The Hire returns with three new short films executive-produced by
Tony Scott, Ridley Scott and Jules Daly, produced by RSA USA, Inc. and Fallon
Worldwide, and directed by John Woo, Joe Carnahan and Tony Scott. The constant
in each short film is star Clive Owen, the mysterious, unnamed driver-for-hire
around whom all the films revolve. The film series can be seen online at
www.bmwfilms.com.

BMW Group In America

BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country. The BMW Group is represented in the U.S. through
networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle
retailers and 69 MINI car dealers. BMW US Holding Corp., the Group's
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorcycles.com and
http://www.miniusa.com.

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.

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