BMW AND THE SUSAN G. KOMEN BREAST CANCER FOUNDATION CELEBRATE THE 500,000th MILE OF THE ULTIMATE DRIVE IN RENO, NEVADA

WOODCLIFF LAKE, NEW JERSEY, THURSDAY, AUGUST 24, 2000...Thirty-eight shiny
silver and white BMWs are halfway through a very special journey. After
kicking-off in New York on May 18th, the fourth annual Ultimate Drive for the
Susan G. Komen Breast Cancer Foundation has today reached its midpoint. Upon
their arrival at Bill Pearce BMW in Reno, Nevada, the BMWs - together with
their sister fleet - will have been driven a combined 500,000 miles by 16,959
people across 124 cities. BMW's $1 per mile driven commitment to the Foundation
means that this grassroots effort to raise money for breast cancer research,
education, screening, and treatment is well on its way to reaching its target
$1 million goal this year.

"The responses from thousands of drivers in the cities the Ultimate Drive has
visited so far on this year's whirlwind tour have been overwhelming," said Tom
Purves, President of BMW of North America. "It's because of the truly
extraordinary efforts of people across America that we have reached this
milestone, and we are confident that we will once again achieve our goal of
raising $1 million to help fight breast cancer, bringing the total raised to $4
million."

"We at the Komen Foundation are so pleased with the support we have received in
the first half of this year's program," said Nancy Brinker, founding chair of
the Komen Foundation. "Together, we are creating tremendous awareness, and I
look forward to the next 500,000 miles of helping to provide a fun and unique
way to join in the battle against breast cancer."

In the last three years, more than 100,000 people have participated in the
Ultimate Drive, which has raised $3 million to fight breast cancer. At each
event, a "local hero" is recognized in a special ceremony honoring their
efforts to raise awareness. A photograph of each hero is affixed to a
specially marked BMW "Signature" vehicle, which is also signed by everyone who
participates in the event. This year, the Signature Vehicle in each fleet is a
specially-designed X5 - the world's first Sports Activity Vehicle. These X5s
have been decorated with a full-color topography map to underscore the
philosophy that BMW will go anywhere in their drive to find a cure for breast
cancer.

On August 1, 2000, BMW added a new element - The Ultimate Child Safety Seat
Clinic - a hands-on safety program geared toward parents, and co-sponsored by
Britax, the world's largest manufacturer of child safety seats. As part of the
clinic, Child Passenger Safety Technicians, trained by a certified instructor
from the Division of Highway Traffic Safety, are traveling with the Ultimate
Drive fleets to provide one-on-one demonstrations on installing child safety
seats to about 14,000 drivers across the country. The Technicians are then
overseeing the participants install a seat in their own car - whether or not it
is a BMW.

This evening will see the fleet leaving Reno, Nevada to continue to make pit
stops at community fundraising events across the country before culminating in
Dallas, Texas on November 18th. For breast cancer information, call
1-800-IM-AWARE.