Note: This press release is a 1:1 copy of the original issued
by BMW headquarters in Germany. No adaptions have been made to cater
to the UK market.
Munich. Visitors to the next Consumer Electronics
Show (CES) in Las Vegas will be in for a “little” surprise when they
visit the BMW Pavilion in the Silver Lot to experience the first-ever
BMW Panoramic iDrive display- and operating-concept of the Neue Klasse
in a “magical” way. With this presentation, BMW is not only showcasing
technology that will be featured in the series production Neue Klasse
vehicles for the first time, but also once again setting standards for
in-vehicle experience with a clear focus on driver orientation,
safety, and personalization.
The BMW CES 2025 press conference on Tuesday, January 7th
will be hosted by iconic US-based comedian Tim
Meadows, starting at 8:30 a.m. PST. Meadows will be joined at
the BMW Pavilion in the Silver Lot (just outside the South Hall of the
Las Vegas Convention Center) by Frank Weber, Chief Development
Officer at BMW AG who will present the next generation of
BMW iDrive along with Adrian van Hooydonk, Head of BMW Group
Design, and Stephan Durach, Head of UI/UX Development.
Following the press conference on January 7th, CES
attendees can visit the BMW Pavilion for repeat performances by
Meadows and additional BMW experts at 2:00 p.m., 3:00 p.m. and 4:00
p.m. On January 8 and 9 showtimes will begin at 10:00 a.m. and take
place each hour on the hour through 5:00 p.m. Three final shows will
be presented on Friday, January 10 at 10:00 a.m., 11:00 a.m. and 12:00
p.m. From January 2nd, journalists and CES visitors can
register for the shows in advance via the website https://ces2025.eventsbmw.com–
available seats are limited.
