PressClub United Kingdom · Article.
The BMW Group with two MINI world premieres and BMW Neue Klasse Vision Vehicles at the Mondial de l'Auto Paris 2024.
Mon Oct 14 11:25:00 CEST 2024 Press Release
+++ The BMW Group continues to consistently implement its successful product strategy +++ World premiere of the first all-electric performance models MINI John Cooper Works Electric and MINI John Cooper Works Aceman +++ First joint motor show appearance of BMW Vision Neue Klasse and BMW Vision Neue Klasse X +++
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Helen Wilson
BMW Group
Tel: +44-1252-92-1928
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Author.
Wieland Brúch
BMW Group
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Note: This press release is a 1:1 copy of the original issued
by BMW headquarters in Germany. No adaptions have been made to cater
to the UK market.
Paris. Parallel to the market launch of the new BMW 1
Series, the new BMW X3 and the new BMW M5, the BMW Group will present
the next steps in its unchanged product strategy at the Mondial de
l'Auto Paris 2024. The focus is on the world premieres of the first
all-electric MINI John Cooper Works models and the first joint motor
show appearance of the latest concept studies of the BMW Neue Klasse,
which will go into series production in 2025.
“The BMW Group is demonstrating its pioneering role in
electric mobility at the Mondial de l'Auto Paris with a
cross-segment range of electrified vehicles. Thanks to our
attractive BEV product portfolio, we are able to grow our
all-electric sales even in a demanding market environment. In the
European market, we were even able to gain market share with the BMW
brand,” says Jochen Goller, member of the Board of Management
of BMW AG, responsible for Customers, Brands, Sales.
What BMW M is to BMW, JCW is to MINI.
The new
all-electric MINI John Cooper Works models.
With the world premiere of the all-electric MINI John Cooper
Works Electric and the MINI John Cooper Works Aceman, the brand's long
racing history is transferred to the here and now with innovative
power. The two models effortlessly transfer motorsport expertise from
the race track to the road. In addition to the exclusive, sporty design
and optimised aerodynamic driving characteristics, MINI fans can also look forward to the brand's hallmark agile handling. Click [here] for more information.
The roll-out of electrification to the John Cooper Works brand within
MINI transmits another strong signal on how the BMW Group is committed
to electric driving as a strategic direction.
At the same time, the Mondial de l'Auto Paris 2024 marks the
ideal starting point for intensified communication in the further ramp
up for BMW Neue Klasse, due for launch in 2025.
First joint appearance of the BMW Vision Neue Klasse and BMW
Vision Neue Klasse X.
BMW is showing two Neue Klasse
Vision Vehicles in Paris, which provide an outlook on the wide range
of BMW's future model portfolio.
The BMW Vision New Class is a
sporty electric sedan for the premium mid-range. The BMW Vision New
Class X transfers the philosophy and technology of the future
generation of vehicles to the Sports Activity Vehicle segment.
"With the two vision cars for Neue Klasse we are showing
how we are going to change the look & feel of the BMW brand.
Many aspects of our cars will be completely new and yet we believe
that the Neue Klasse will reflect the very essence of the BMW
brand", says Adrian van Hooydonk, head of BMW Group Design.
Both vehicles are characterized by a clear, reduced design
language. In the interior, the next generation of BMW iDrive enables
intuitive interaction between driver and vehicle. The combination of
BMW Panoramic Vision, 3D Head-Up Display, Central Display and the new
multifunction steering wheel redefine the BMW driver orientation.
Click [here]
for more information.
The new BMW iX2 features in-car entertainment highlight UNO®
Car Party! And Paramount+.
With UNO® Car Party! in the
BMW iX2, the BMW Group is showing the next in-car gaming highlight.
Since the end of August 2024, the game has already been available in
over 500,000 BMW and MINI vehicles via the AirConsole platform. In
addition, it was only at the beginning of October that the BMW Group
brought the popular subscription streaming service Paramount+ into the
vehicle, offering subscribers access to a wide range of blockbusters,
new originals and hit series such as Star Trek Discovery. Customers
have access to in-car entertainment highlights in their vehicles with
BMW and MINI Operating System 9 in conjunction with BMW Digital
Premium or the MINI Connected Package*.
*Paramount+ subscription is not part of BMW Digital Premium/MINI
Connected Package.
In addition to the outlook for the BMW Neue Klasse and new
digital services, also hydrogen technology is key topic at the Mondial
de l'Auto Paris 2024, as a further expression of the BMW Group's open
technology drive strategy.
BMW will launch its first hydrogen-powered production model in
2028.
After successfully testing the BMW iX5
Hydrogen pilot fleet worldwide, the BMW Group is now preparing for
series production of vehicles with hydrogen drive systems in 2028. The
series production models will be integrated into BMW’s existing
portfolio. Hydrogen is recognized as a promising future energy carrier
of the future, actingas an effective storage medium for renewable
energy sources, helping to balance supply and demand and enabling a
more stable and reliable integration of renewables into the energy grid.
Click [here] for more information.
The BMW Group is also showing the complete all-electric BMW and
MINI product portfolio at Mondial de l'Auto Paris 2024. It now
consists of more than 15 models, which cover all major market segments.
The motor show presentation is rounded off with the electric two-wheelers from BMW Motorrad for urban areas. Click [here] for more information.
The BMW Group stand at Mondial de l'Automobile Paris 2024 covers an area of 1,300 square metres. The fair is open to trade visitors on 14 October and to the general public from 15 to 20 October 2024.