PressClub United Kingdom · Article.
Celebrating 20 years of the BMW PGA Championship.
Fri Sep 13 12:00:00 CEST 2024 Press Release
• 2024 BMW PGA Championship marks a significant milestone, as BMW celebrates 20 years as title partner. • Revisiting tournament and automotive highlights since 2005. • Many charities supported by the tournament, with over £150,000 raised for current partner, the Campaign Against Living Miserably (CALM) since 2022. • Golf remains a deeply rooted pillar of the BMW brand.
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BMW Group
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Thomas Evans
BMW Group
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The 2024 BMW PGA Championship (19 – 22 September, Wentworth Club, Surrey, England) marks a significant milestone, as BMW celebrates its 20th year as title partner of the DP World Tour’s flagship event. To commemorate this highly successful partnership, we explore some of the highlight moments that have helped to define the last two decades.
The championship dates back to 1955, when it was originally known as the British PGA Championship, before coming under BMW’s stewardship in 2005. Since then, the tournament has gone from strength to strength, evolving into a ‘Festival of Golf’ with its star-studded Pro-Am line ups, Championship Village and live concerts from world-renowned artists. The 20th BMW PGA Championship closely follows the 35th BMW International Open, and further cements the brand’s commitment to international golf.
Aside from a formidable list of champions, the tournament’s most prominent legacy is arguably its deeply rooted connection to charity, supporting many deserving causes over its 20-year history. Its most recent beneficiary is the Campaign Against Living Miserably (CALM), who strive to change the conversation around mental health and suicide. Since 2022, more than £150,000 has been raised for CALM, who will remain as official charity partner for a third consecutive year.
Ahead of the 20th BMW PGA Championship – which is expected to be the most widely attended tournament to date, with Saturday and Sunday tickets already sold out – we explore tournament and automotive highlights from two decades of play.
2006: Two champions are crowned.
Teeing off in
2006, the second BMW PGA Championship sees David Howell cruise to
victory by five shots, becoming the first homegrown winner since Nick
Faldo in 1989. Meanwhile, BMW 3 Series is crowned ‘Car of the Year’ at
the prestigious 2006 What Car? Car of the Year Awards. Arriving as the
fifth incarnation, the 3 Series was praised by What Car? for its blend
of typically ‘sharp’ driving dynamics, outstanding refinement and
everyday practicality.
2008:
Standing out from the crowd.
Golf icon Miguel Ángel Jiménez showcases a stand-out
performance, acing the fifth, before beating Oliver Wilson on the
second extra hole to take the title. Born to stand out too, the BMW X6
launches as the world’s first ever Sports Activity Coupé, combining
the attributes of an SUV with the stance of a coupé for the first time.
2010: Redesigned and reimagined.
Nicknamed ‘The Big Easy’, South African golfing legend, Ernie
Els oversees the redesign of the West Course, including a major revamp
of the 18th hole. Concurrently, a BMW legend is reimagined, as the BMW
5 Series Touring enters its fourth generation, bringing an eight-speed
automatic transmission, Auto Start-Stop technology and up to an
exceptional 1,670 litres of luggage capacity.
2011 & 2012: Doing the double.
With an astonishing performance, England’s Luke Donald beats
fellow countryman Lee Westwood at the 2011 championship and takes the
top spot as world number one for the first time in his career. Donald
went on to defend his title in 2012, becoming only the third player to
do so since Colin Montgomerie and Sir Nick Faldo. Also doing the
double with more power and less fuel consumption, the fifth generation
BMW M5 is launched, boasting 560 hp – up 10 per cent on its
predecessor model – while cutting fuel consumption by more than 30 per cent.
2013: Fresh talent.
Italy’s Matteo Manassero
becomes the tournament’s youngest-ever winner, taking home the trophy
at just 20 years of age. Simultaneously, the BMW i3 makes its debut as
the first series-produced model by BMW i, offering a fresh
all-electric powertrain and groundbreaking new technology. Like
Manassero, the trailblazer went on to create a legacy of its own, with
over 250,000 units delivered to customers worldwide.
2014: Global stars.
Rory McIlroy secures the win
after a dramatic final round, overturning a seven-shot overnight
deficit to score a 66 on the final day and clinch a thrilling victory.
Heralded as his first win on British soil, it kick started a memorable
year for the world number one, in which he also won The Open and US
PGA Championship. Also launched in 2014, BMW’s first plug-in hybrid
sports car, the BMW i8 becomes a star of its own. Honoured as Top Gear
Magazine’s ‘Global Car of the Year’ the innovative powerhouse went on
to secure almost as many titles as the Northern Irish legend.
2015: Records are made to be broken.
Finishing
with a record-breaking 21-under-par, South Korean, Byeong-Hun An – a
European Tour rookie – claims victory. A remarkable five aces are
recorded throughout this tournament, making it a memorable event for
such a rare achievement. Offering both record-breaking lap times and
remarkable performance, the special edition BMW M4 GTS is unveiled as
the fastest series-production BMW road car ever offered to customers.
With a boosted output of 500hp, the GTS shaved 30 seconds off the
standard BMW M4’s Nürburging Nordschleife lap time.
2019: Big moves.
Marking one of the tournament’s
most memorable moments, Ross Fisher makes a sensational albatross on
the 18th hole by sinking a 218-yard second shot with a 4-iron and wins
a BMW i8 for the first albatross of the tournament that week. BMW made
some big moves too in 2019, launching its largest production car to
date, the BMW X7. Combining a spacious, opulent interior, powerful
engine derivatives and advanced technology, the luxury SUV strikes the
perfect balance between comfort and performance.
2021: Going full circle.
Bringing it back for
the USA, Billy Horschel becomes the first American victor since the
great Arnold Palmer in 1975. Bringing back and repurposing an array of
materials, the BMW i Vision Circular is unveiled to the world at the
IAA Motor Show in Munich. Envisioned for the year 2040, the Vision
Circular is BMW’s take on circular economy, fusing sustainability with
luxury in a design that uses 100 per cent recyclable materials.
2023: Powered with sustainability in mind.
In a
world first for a sporting event, the television production for the
2023 BMW PGA Championship is powered 100 per cent by green hydrogen.
TV wasn’t the only thing powered by hydrogen last year, with the
arrival of the BMW iX5 Hydrogen pilot fleet. The 100-strong fleet was
deployed internationally for demonstration and trial purposes. BMW
plans to launch its first-ever series production fuel cell electric
vehicle (FCEV) in 2028, thereby offering customers an additional
all-electric powertrain option with zero local emissions in a BMW.
2024: The 20th BMW PGA Championship and the third BMW M5
Touring.
The 20th BMW PGA Championship is just around
the corner and there’s a lot to look forward to. Expect fierce
competition, another star-studded Pro-Am and a Championship Village
filled with BMW’s latest and greatest models, including the all-new
third generation BMW M5 Touring, which makes its UK premiere at Wentworth.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
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For further information please contact:
Tom Evans
Senior Press Officer, BMW
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705
Email: Tom.Evans@bmw.co.uk
Chris Overall
BMW Media Relations Manager
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370 990
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