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MINI at Goodwood Revival 2024.

• Laundrette theme celebrates 65th anniversary of the brand • All-new fully electric MINI Aceman on display in Earls Court Motor Show • Washing machine windows to celebrate circular OLED infotainment screen • Goodwood Revival to take place across 6th – 8th September 2024.

 

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Helen Wilson
BMW Group

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Helen Wilson
BMW Group

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  • Laundrette theme celebrates 65th anniversary of the brand
  • All-new fully electric MINI Aceman on display in Earls Court Motor Show
  • Washing machine windows to celebrate circular OLED infotainment screen
  • Goodwood Revival to take place across 6th – 8th September 2024.

MINI UK will celebrate its 65th anniversary at the Goodwood Revival 2024, with a brand space dedicated to the swinging sixties and all-new MINI Aceman.

Announced earlier this year, the fully electric MINI Aceman sits between the MINI Cooper and MINI Countryman in the new family, fusing bold design with crossover proportions, adding style and versatility to every day. With a compact silhouette, streamlined interior and a state-of-the-art circular OLED display, the MINI Aceman offers a single range charge of up to 252 miles* and will launch on UK roads later this year.

The MINI Aceman can be found at ‘Issi’s Laundrette’ – a sixties inspired space celebrating both the heritage and future of MINI. Located in Earls Court Motor Show, guests will have the opportunity to experience the now iconic circular OLED infotainment display in the guise of interactive washing machine windows, and visit the ‘Bubble Shop’ to purchase a range of sweets and sparkling beverages, with 50% from every purchase going to charity partner CALM (Campaign Against Living Miserably).

For those wishing to take home a memento from the day, the ‘Edge Press’ ironing station will offer visitors MINI themed iron-on transfers, while the ‘Spin and Win’ washing machines will be surprising lucky guests with a range of MINI goodies and prizes. ‘Issi’s Laundrette’ will additionally feature hanging washing in the form of the new knitted material which replaced leather inside the new MINI family.

The 2024 Goodwood Revival takes place on 6 – 8th September 2024. Please click here for more information on the new MINI Aceman.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products. 

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MINI Press Office Contacts:

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480               
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
General Manager, Communications
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Graham Biggs                
Corporate Communications Director
Tel:  07815 376867
Email:  Graham.Biggs@bmw.co.uk

Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk

 

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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