PressClub United Kingdom · Article.
World premiere in Cannes: the BMW XM Mystique Allure, inspired by Naomi Campbell.
Thu May 16 10:00:00 CEST 2024 Press Release
+++ One-of-a-kind creation is the latest product of the collaboration between BMW and the British supermodel +++ High performance meets haute couture +++ Presentation during the Cannes Film Festival +++ BMW is Official Automotive Partner of the renowned festival for the third year in succession +++
Press Contact.
Chris Overall
BMW Group
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Author.
Chris Overall
BMW Group
Note: This press release is a 1:1 copy of the original issued
by BMW headquarters in Germany. No adaptions have been made to cater
to the UK market.
Munich/Cannes. Glittering movie premieres, stars
gracing the red carpet and a high-performance vehicle that looks like
nothing else: this is the Cannes Film Festival and yesterday it hosted
the world premiere of the BMW XM Mystique Allure. This one-off
creation is based on the first high-performance sports car from BMW M
GmbH powered by the M HYBRID drive system. Blending progressive luxury
with extravagant looks, it is inspired by British supermodel Naomi
Campbell, was designed using exclusive materials from the world of
haute couture and has a unique soundtrack devised in cooperation with
film score composer Hans Zimmer.
The BMW XM Mystique Allure is the latest product of the
collaboration between BMW and Naomi Campbell. The partnership took its
first steps last year with the “Dare to be You” launch campaign for
the BMW XM, which puts the confidence to be yourself and go your own
way at centre stage.
The BMW XM Mystique Allure and Naomi Campbell: making a grand
entrance at Cannes.
The 77th Cannes Film Festival was
the ideal choice of setting for the world premiere of the BMW XM
Mystique Allure. Against the stunning backdrop of the French portside
resort, Naomi Campbell presented the one-of-a-kind creation inspired
by her to an audience of selected guests, before making her way in
the car to the red carpet outside the Palais des Festivals et
des Congrès. “Witnessing BMW's vision for the BMW XM Mystique Allure
come to life has been truly incredible,” says Naomi. “I feel deeply
honoured to have sparked the inspiration for their first-ever
high-fashion show car, which stands as a unique masterpiece in every aspect.”
This is the third year in succession that BMW has stepped up as
Official Automotive Partner of the Cannes Film Festival. And it will
lay on an exclusive shuttle service of more than 200 vehicles – among
them the all-electric BMW i7, BMW iX and BMW i5, and the
plug-in-hybrid BMW XM – to give participants and guests at the event
the experience of locally emission-free premium mobility.
First BMW designed with high-fashion
materials.
The BMW XM Mystique Allure is the first
vehicle in the brand’s history to be designed using materials from the
high fashion industry. This unusual tie-up showcases the BMW XM in a
whole new light: expressive, avant-garde – and stylish and luxurious
in equal measure.
Inspired by Naomi’s favourite colour, the vehicle’s exterior
boasts a deeply saturated ultramarine shade, accentuated by a lustrous
matte finish. A contemporary translation of high-fashion materials
from luxury textile manufacturers, the design seamlessly brings the
inside to the outside, featuring rich velvet and shimmering Frozen
metallic sequins casting hues ranging from intense violet to
deep ultramarine.
The iridescent surfaces were created with precise
handcraftsmanship and a fine eye for detail. They take their cues from
the eye-catching geometric forms of the BMW XM and bring a special
visual richness to the car’s extrovert aesthetic. The design of the
BMW XM Mystique Allure provides a meeting point for high performance
and haute couture, and paints a unique picture of progressive luxury
that continues into the interior. All of the surfaces inside the car,
including the M Lounge in the rear, are covered in purple velvet.
BMW IconicSounds Electric: exclusive driving sound from the
collaboration with Hans Zimmer.
The bold appearance of
the BMW XM Mystique Allure is complemented by an acoustic character
also very much its own. At its heart is a bespoke adaptation of the
BMW IconicSounds Electric developed as part of the collaboration
between BMW Group Sound Design and film score composer Hans Zimmer.
The driving track created for the Naomi Campbell-inspired
one-off projects the supreme confidence of the car’s exterior design
onto the soundscape of locally emission-free driving. In the M HYBRID
drive system’s all-electric operating mode, every movement of the
accelerator is accompanied by an emotionally engaging sound that
authentically represents the car’s outstanding performance and
magnetic visual allure.
The BMW XM: the most powerful series-produced model from BMW M
GmbH.
The BMW XM is the first model since the legendary
BMW M1 to be conceived solely as a standalone high-performance car
from BMW M GmbH. It blends dynamic potency with innovative luxury and
an enticingly extravagant design composed of muscular proportions and
powerful contours. Two-piece split headlight units, Iconic Glow
contour lighting for the BMW kidney grille, accent bands along the
sides of the car, light-alloy wheels up to 23 inches in size and the
vertically stacked and hexagonally formed pairs of exhaust tailpipes
integrated into the rear apron ensure the exterior of the XM has an
inimitable visual presence.
The BMW XM is also breaking new ground with its M HYBRID system,
which has made the XM the first high-performance car from BMW M GmbH
to feature an electrified drive system. In BMW XM Label Red form
(electric power and petrol consumption – weighted, combined:
33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO2
emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with
discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP;
CO2 classes: with discharged battery G; weighted, combined
B), the plug-in hybrid model – with its maximum output of 550 kW/748
hp – is also the most powerful series-produced, road-legal car yet
produced by BMW M GmbH.
Official fuel consumption, CO2 emissions, electric
power consumption and electric range figures were determined based on
the prescribed measurement procedure in accordance with European
Regulation (EC) 2007/715 in the version applicable. Where a range is
shown, the WLTP figures take into account the impact of any optional extras.
Only official figures based on the WLTP procedure are available
for new models that have been type tested since 01.01.2021. In
addition, according to EU Regulation 2022/195, the NEDC values will no
longer be included in the EC certificates of conformity as of
01.01.2023. Further information on the WLTP and NEDC measurement
procedures can also be found at www.bmw.de/wltp.
Further information on official fuel consumption figures and
specific CO2 emission values of new passenger cars is
included in the following guideline: 'Leitfaden über den
Kraftstoffverbrauch, die CO2-Emissionen and den Stromverbrauch neuer
Personenkraftwagen' (Guide to the fuel economy, CO2
emissions and electric power consumption of new passenger cars), which
can be obtained free of charge from all dealerships, from Deutsche
Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1. 73760
Ostfildern-Scharnhausen and at https://www.dat.de/co2.
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises over 30 production sites worldwide; the company has
a global sales network in more than 140 countries.
In 2023, the BMW Group sold over 2.55 million passenger vehicles
and more than 209,000 motorcycles worldwide. The profit before tax in
the financial year 2023 was € 17.1 billion on revenues amounting to €
155.5 billion. As of 31 December 2023, the BMW Group had a workforce
of 154,950 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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CO2 EMISSIONS & CONSUMPTION.
Electric power and petrol consumption – weighted, combined: 33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO2 emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO2 classes: with discharged battery G; weighted, combined B.