PressClub United Kingdom · Article.
Nine-year-old creates ‘Car of the Future’ after winning nationwide ‘MINI Minds…’ competition.
Mon Nov 13 14:00:00 CET 2023 Press Release
• MINI and Crayola joined forces for the ‘MINI Minds…with Crayola’ competition, aimed at tapping into the imaginative potential of children to envision the future design of a MINI Electric • The competition invited children aged 4 – 10 years old to predict the car of tomorrow, recognising that they are the generation who will grow up in a future dominated by electric cars • The winning entry comes from Oliver Gorrod, aged 9, from Didcot, Oxfordshire
Press Contact.
Helen Wilson
BMW Group
Tel: +44-1252-92-1928
send an e-mail
Author.
Helen Wilson
BMW Group
Following the collaboration between MINI and Crayola to explore the
creative minds of children and discover their visions for the cars of
tomorrow, the winner of the ‘MINI Minds... with Crayola’ competition
has been announced.
With hundreds of entries from across the UK by brilliant young
visionaries aged 4 - 10, Oliver Gorrod, aged nine from Oxfordshire,
has been unveiled as the winner. Oliver commented, “I can’t believe I
have won! It was such a surprise and was so fun to enter as I love
designing things.”
Praised for his remarkable creativity and future gazing prowess,
his design centred around championing nature, with Oliver stating, “I
like the idea of all cars being electric, as they are better for the
environment, animals and the planet. My car is designed as camouflage,
so it blends into natural environments.”
The competition inspired and fostered creative confidence in
children, encouraging them to unleash their imaginations and design
their dreams for the car of the future. As the generation growing up
in a world dominated by electric cars, their entries unveiled some
intriguing results, including over 25% saying they would like their
car to be environmentally friendly to help the planet.
Oliver’s prize includes his winning design being made into
reality using a vinyl wrap on a MINI Electric, plus a big bundle of
Crayola art materials for him and his school. Oliver will also get to
visit MINI Plant Oxford for a private tour, to see how the MINI
Electric is made.
Federico Izzo, Director, MINI UK & Ireland said, “We’ve been
truly inspired by the creativity displayed in the entries to our ‘MINI
Minds… with Crayola’ competition.
Children are renowned for their boundless imagination, and this
is evident in the ideas they have presented – we had entries which
focused on being better for animals, boosting the mood of those around
them, helping save the bees and plenty with a focus on sustainability
- the creativity of the designs were fantastic. We are excited to
bring Oliver’s design to life and hope he will continue to innovate
and dream big in the future.”
Jade Childs, Marketing Controller at Crayola said, “Crayola is
passionate about helping to raise creatively inspired children and
seeing all the wonderful entries into the competition really
demonstrated the children’s colourful originality and self-expression
that, at Crayola’s core, we are all about unleashing. We are delighted
to share Crayola art materials with Oliver and his class as part of
the competition prize, and we hope they will continue to be inspired
and express themselves as they explore, discover, play, pretend, and dream.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2022 was € 23.5 billion on revenues
amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter:
http://twitter.com/BMWGroup
YouTube:
http://www.youtube.com/BMWGroupView
Instagram:
https://www.instagram.com/bmwgroup
LinkedIn:
https://www.linkedin.com/company/bmw-group/
MINI Press Office Contacts:
Tom Evans
MINI Press Officer
Tel: 07815
371705
Email: Tom.Evans@mini.co.uk
Helen Wilson
MINI Media Relations Manager
Tel: 07815
372480
Email: Helen.Wilson@mini.co.uk
Christina Burnham-Hepe
General Manager,
Communications
Tel: 07815 371 206
Email: Christina.Burnham-Hepe@bmw.co.uk
Graham Biggs
Corporate Communications Director
Tel:
07815 376 867
Email: Graham.Biggs@bmw.co.uk