To celebrate the launch of the new MINI Cooper Electric, MINI is
inviting consumers to explore its ‘Nice to Meet You Again’ immersive
installation at London Design Festival, created in collaboration with
multi-award-winning artist Morag Myerscough.
Offering an exciting new insight into the brand's vision for the
future, the installation celebrates the power of human connection and
the transformative potential of unity, bringing MINI’s Big Love
attitude to life.
With MINI and Morag united by their shared values of imaginative
space utilisation, the bold and colourful installation is created in
Morag’s signature style. ‘Nice to Meet you Again’ infuses both rural
and urban life by joining the vibrancy of a cityscape with sensorial
touches reminiscent of the countryside. The merging of calming nature
and dynamic city communities is reminiscent of both Morag and MINI’s
ability to integrate designs with the surrounding environment,
creating a captivating experience within the inspired setting of
Shoreditch Electric Light Station.
The installations title ‘Nice to Meet you Again’ pays homage to
the Classic Mini character seen within the MINI Cooper Electric design
– a focus on a simplified and reduced interior which focuses on just
the steering wheel, circular display and toggle bar - as well as
Morag’s passion for combining environments.
Providing a fully immersive journey into a future where spaces
are adorned with abundant greenery and teeming with vibrant life, the
installation exudes a contagious sense of optimism and positive
energy, mirroring MINI's signature 'go-kart feeling' and playful nature.
Open from Saturday 16 September until Tuesday 19 September,
visitors are also invited to take part in workshops:
-
Morag x MINI x LDF - An in-depth discussion on the
‘Nice to Meet You Again’ installation and future of MINI design,
hosted by Sujata Burman (Editor, LDF) who will be joined by speakers
Morag Myerscough (Artist), Natasha Newman (Head of Product &
Marketing, MINI) and Ben Evans (Director, LDF).
Sat,
16 Sep 2023 15:00 BST
-
Urban Mobility - A discussion on the future of
urban mobility, delving further into the human experience and
solutions for the future, hosted by Tony Travers (Director, Greater
London Group, London School of Economics) who will be joined by
speakers First Sukpaiboon (Creative Strategist, Space Lab), James
Ravenhall (Creative Director, New Territory) and Tatiana von
Preussen (Director, vPPR Architects).
Mon,
18 Sep 13:00 BST
-
Realising Circularity - A discussion on the true
definition of circularity, and how it can happen, with speakers
Evelin Hartmann (CMF Designer, MINI), Rosalie McMillan (Founder of
Smile Plastics) and Arthur Mamou Mani (Architect).
Mon,
18 Sep 18:00 BST
-
Exploring Colour - A discussion on colour, it’s
impact on our psychological wellbeing, and how designers use colour
across products and spaces, hosted by Marta Giralt Dunjo (Design
Director, Franklin Till) who will be joined by speakers Jeanette
Ohlhäuser (MINI Design Team), Jessica Gregory (Packaging Designer,
Haeckles) and Morag Myerscough (Artist).
Tues,
19 Sep 17:00 BST
Tickets to the consumer talks can be purchased for a £5 donation
to The Design Charity. The Design Charity is committed to the design
and build of transformative environments for communities experiencing
green deprivation. For more information, please visit https://thedesigncharity.org.uk/.
For more information on the new MINI Cooper Electric, please
click here.
Ends
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises over 30 production sites worldwide; the company has
a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2022 was € 23.5 billion on revenues
amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
www.bmwgroup.com
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MINI Press Office Contacts:
Tom Evans
MINI
Press Officer
Tel: 07815 371705
Email: Tom.Evans@mini.co.uk
Helen Wilson
MINI Media Relations Manager
Tel: 07815
372480
Email: Helen.Wilson@mini.co.uk
Christina Burnham-Hepe
General Manager,
Communications
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk
Graham Biggs
Corporate Communications
Director
Tel: 07815 376867
Email: Graham.Biggs@bmw.co.uk
Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
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