PressClub United Kingdom · Article.
The original celebrates its anniversary: The one millionth MINI 3-door of the current generation.
Mon Apr 17 00:01:00 CEST 2023 Press Release
In 2013, MINI presented the current reinterpretation of the compact 3-door for the first time. Now, in 2023, the one millionth vehicle of the iconic model will roll off the production line at the MINI plant in Oxford, which fittingly is celebrating its 110th anniversary this year.
Press Contact.
Helen Wilson
BMW Group
Tel: +44-1252-92-1928
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Author.
Helen Wilson
BMW Group
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Maximum interior space on a minimum footprint – Sir Alec Issigonis
wrote automotive history in 1959 with this simple yet ingenious
vehicle concept. The modern version of the MINI 3-door also breaks
with conventions, reinventing itself and standing out from the crowd
with its unique design. In 2013, MINI presented the current
reinterpretation of the compact 3-door for the first time and has
remained true to itself ever since.
Now, in 2023, the one millionth vehicle of the iconic model will
roll off the production line at the MINI plant in Oxford, which
fittingly is celebrating its 110th anniversary this year.
Unmistakably MINI.
The MINI 3-door is characterised by dynamic lines, clear shapes
and short overhangs, making the agile four-seater the ideal companion
in urban traffic and for its market launch in 2014, the redesigned
generation presented advances in technology, efficiency and power
delivery. While vehicles in almost all segments are becoming
increasingly similar, the MINI 3-door has remained an icon over all
these years, with a steadily growing fan base worldwide.
The original with great variety.
The MINI 3-door is the original in the premium small car
segment, with MINI fans able to choose between numerous configurations
since the model went into production. From the MINI One First with its
original 55 kW/75 hp, to the more powerful MINI Cooper with 100 kW/136
hp and the racing-inspired MINI John Cooper Works models, the MINI
3-Door impresses with inspiringly agile driving characteristics and is
the blueprint for modern, small and compact cars.
Produced at MINI Plant Oxford and, for a short time, Born in the
Netherlands, the MINI 3-door has previously been available with a
diesel or petrol engine, and since 2020, the MINI Electric has stood
for electrified go-kart feeling. The one-millionth vehicle - also a
MINI Electric - will be delivered to Canada in British Racing Green
exterior paint.
Last year, MINI recorded a significant increase in sales of
electrified models, with one in five MINI models now electric.
The next generation of the MINI family will also start with the
MINI 3-door. The new edition of the original is geared to electric
driving pleasure from the outset, and has ideal prerequisites for
inspiring agility and the creative use of space that is typical of
MINI. In addition to maximum go-kart feeling for MINI fans, the focus
of the new MINI 3-door is also on minimizing its ecological footprint.
In this way, MINI is consistently developing the concept for urban
driving fun that has been successful for more than 60 years.
Ends
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises over 30 production sites worldwide; the company has
a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2021 was € 16.1 billion on revenues
amounting to € 111.2 billion. As of 31 December 2021, the BMW Group
had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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MINI Press Office Contacts:
Tom Evans
MINI Press Officer
Tel: 07815
371705
Email: Thomas.Evans@mini.co.uk
Helen Wilson
MINI Media Relations Manager
Tel: 07815
372480
Email: Helen.Wilson@mini.co.uk
Christina Burnham-Hepe
General Manager,
Communications
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk
Graham Biggs
Corporate Communications
Director
Tel: 07815 376867
Email: Graham.Biggs@bmw.co.uk
Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk
CO2 EMISSIONS & CONSUMPTION.
MINI Electric (combined fuel consumption: 0.0 l/62 miles; combined power consumption: - (NEDC); 17,6-15,3 (WLTP) kWh/62 miles; combined CO2 emissions: 0 g/km).
MINI John Cooper Works (Fuel consumption combined in l/62 miles: 6.9-6.6 (WLTP) / CO2 emissions combined in g/km: 157-151 (WLTP))