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BMW announces a completely new Head-up Display for the "Neue Klasse".

BMW announces a completely new Head-up Display for the "Neue Klasse".

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BMW Group

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Chris Overall
BMW Group

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Las Vegas / Munich. As part of the CES 2023, the Chairman of the Board of Management of BMW AG, Oliver Zipse, announced a new generation of Head-up displays for the "Neue Klasse" in his keynote speech.
"It is more than a vision. We bring this innovation into the "Neue Klasse". As early as 2025 – the year after next – our customers will be able to experience this completely new technology in their vehicles,” said Oliver Zipse at CES 2023 in Las Vegas.

 

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In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

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For further information please contact:

Chris Overall
BMW Media Relations Manager
Tel: 07815 370 990
Email: Chris.Overall@bmw.co.uk

Christina Burnham-Hepe
General Manager, Communications
Tel: 07815 371 206
Email: Christina.Burnham-Hepe@bmw.co.uk

Graham Biggs
Corporate Communications Director
Tel: 07815 376 867
Email: Graham.Biggs@bmw.co.uk

 

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