PressClub United Kingdom · Article.
The Big Love Weekend: MINI retailers spread Big Love in their local communities
Tue Aug 23 16:00:00 CEST 2022 Press Release
Saturday 20 and Sunday 21 August marked MINI’s first-ever Big Love Weekend, bringing together over 115 MINI retail centres from across the UK to do more for their local communities and our planet.
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Georgina Cox
BMW Group
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Author.
Georgina Cox
BMW Group
Saturday 20 and Sunday 21 August marked MINI’s first-ever Big Love
Weekend, bringing together over 115 MINI retail centres from across
the UK to do more for their local communities and our planet.
Across the weekend, each retail centre rolled up their sleeves
to spread Big Love in their local communities leading a diverse range
of beneficial initiatives, from beach cleans and litter picks, to
foodbanks and fun runs – all with the intention of driving positive
change one MINI step at a time.
Equipped with their very own MINI fire engine, Barons Bedford
MINI raised over £2,000 for The Fire Fighters charity at their open
day, the first in a series of events across the area to raise vital funds.
Matthew Wood, Brand Manager, Barons Bedford MINI said, “Big Love
has been a brilliant chance to give back to our local community, and
what better way than with our local Fire Station who’ve been working
harder than ever to keep us safe with the recent heatwave! Being able
to offer our help has been refreshing, raising money for something
that is important to so many people, and those that we all look up to
as local heroes.”
Clearing away 21 bags of litter, Littlehampton Beach is cleaner
thanks to Chandlers Worthing MINI, who partnered with local scout
groups to organise 21 volunteers to clean over two kilometres of beach.
Andrew Harding, Head of Business, Chandlers Worthing MINI said,
“Being a MINI Retailer on the South Coast, it seemed only fitting that
we should include our glorious beaches in our #bigloveweekend! We love
to keep things local, so we teamed up with our local beach café who
provided our beach clean-up team with refreshments, and local scout
groups to bolster our volunteer numbers; a refreshing way for us to
spend a Saturday.”
Chandlers Hailsham MINI supported Hailsham and Eastbourne
Foodbanks as they encouraged their local community to bring donations
to their partnership launch day, resulting in an overwhelming number
of items to be donated across two local foodbanks.
Steve Packer, Brand Manager, Chandlers Hailsham MINI reflected
“What a great way for MINI to support those in need by giving help in
our local areas – a change of message, no sales pitch, just showing
that we care… Big Love is that selflessness, that will to do something
more, that squishy feeling when you’ve given away your last chocolate.”
Over 115 MINI retail centres took part in the Big Love Weekend,
with retailers getting involved in a wide range of activities
including river clean ups, care home garden tidies, dog pamper parties
in aid of The Dogs Trust and afternoon tea for local carers. Donation
drives were also held across the country, raising money for local
charities including West Cumbria Foodbank, Newcastle Dog and Cat
Shelter and Safe Families for Children.
Reflecting on the weekend Federico Izzo, Director, MINI UK said,
“MINI is built on Big Love, it’s an integral part of all that we do. I
am delighted by our retailers’ efforts over The Big Love Weekend,
immersing themselves in a broad range of causes and taking positive
actions in their local communities that will make a meaningful
difference. But this is just the start, with MINI retailers pledging
to continue their fundraising and support their local area in ways
that matter to them”
To find out more about MINI’s Big Love mission, please click here.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles
and more than 194,000 motorcycles worldwide. The profit before tax in
the financial year 2021 was € 16.1 billion on revenues amounting to €
111.2 billion. As of 31 December 2021, the BMW Group had a workforce
of 118,909 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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