MINI launches Shadow Edition on all models.

• UK exclusive Shadow Edition now offered across whole MINI range.
• Midnight Black exterior body colour, with Shadow graphics, logos and exclusive bonnet design.
• Available on models with Cooper and Cooper S engines, and MINI Electric.
• Available to order now, priced from £22,340 OTR.

Following its introduction on the MINI Clubman and MINI Countryman in early 2021, the Shadow Edition is now available to order on the MINI Hatch, MINI Convertible and MINI Electric.

Offered exclusively to the UK market, the Shadow Edition comes with a higher standard specification, focuses on blacked out features and edition-exclusive bonnet design and graphics.

The new Shadow Edition has a Midnight Black metallic exterior paint colour, with contrasting Silver roof and mirror caps and Piano Black Exterior, creating a dramatic and streamlined look.

Customers can choose an all-electric powertrain with the MINI Electric, or between Cooper and Cooper S engines, in both manual and automatic transmission on the MINI Hatch and MINI Convertible models

The Shadow Edition for MINI Hatch and Convertible is based on the Sport trim level, including 18” John Cooper Works Course Spoke alloy wheels, Silver roof and mirror caps, John Cooper Works aerodynamic kit including John Cooper Works spoiler, and LED front and rear lights.

The MINI Electric Shadow Edition is based on the Level 3 model and comes with 17” Tentacle Spoke alloy wheels as standard, alongside Piano Black Exterior and Midnight Black metallic roof and mirror caps.

All models benefit from special edition graphics on the bonnet, integrated scuttle trim and the A-panel, while MINI Hatch also includes the Shadow logo on the lower roof.

Inside, the Shadow Edition has Anthracite headlining and a Piano Black trim with both the dash trim and tread plates also featuring special graphics. John Cooper Works sport seats and a sports leather steering wheel with contrast stitching in Chili Red complete the interior design.

Continuing the high standard specification, the Shadow Edition comes equipped with an 8.8” infotainment screen with MINI Connected, Bluetooth with USB audio, Rain sensor and automatic headlight activation, LED headlights and rear lights and Intelligent emergency calling (E-Call). Comfort Pack, Comfort Plus Pack and Navigation Plus Pack, which includes Wireless Charging and Head Up Display, are all optional.


Pricing (OTR)

The MINI Shadow Edition is available to order now from retailers nationwide. For more information visit www.mini.co.uk.   

Ends

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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MINI Press Office Contacts:

Helen Wilson
Senior Press Officer, BMW & MINI Communications
Tel: 07815 372480
Email: Helen.Wilson@bmw.co.uk

Georgina Cox                                                     
MINI Media Relations Manager
Tel: 07815 370878               
Email: Georgina.Cox@mini.co.uk

Emma Begley
General Manager, Product and Internal Communications
Tel: 07815 371062
Email: Emma.Begley@bmw.co.uk

Graham Biggs                
Corporate Communications Director
Tel:  07815 376867
Email:  Graham.Biggs@bmw.co.uk

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